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Posts about Online Community Management

Using Your Online Community After an Event [Quick Concept]

Written by Paul Schneider on September 21, 2011 at 9:50 AM

In keeping with our mission to help companies and membership organizations create successful online customer communities, every week or two, we are going to break down a community or engagement-related concept into digestible ideas and actionable tips. In this post, we are going to cover the value of a gated online community after an event or conference.

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Topics: Online Community Management

Community Management Reasons Online Communities Fail (Part 3 of 4)

Written by Joshua Paul | on September 20, 2011 at 8:30 AM

Over the past 2 weeks, we have looked at the strategic reasons why private online communities fail and the structural or organizational reasons why customer and member communities don't survive. Today, we are going to dive deeper and explore 4 of the 9 primary community management-related reasons why online communities fail at companies and membership organization, like associations. The rest will be posted later this week.

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Topics: Online Community Management

10 Things About Building an Online Community That May Surprise You

Written by Joshua Paul | on August 16, 2011 at 7:05 AM

Linking a private social network to your website is straightforward. However, creating a successful online customer community or member community can be difficult. It takes an abundance of customers, an understanding of your audience, staff resources, a solid strategy, and the right social technology. As with any enterprise business challenge, this complexity leads to various levels of understanding and expertise in the marketplace.

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Topics: Online Community Management, Online Community Software

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

Written by Paul Schneider on August 11, 2011 at 8:43 AM

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

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Topics: Online Community Management, Engagement

5 Key Elements of a Great Online Community Content Plan

Written by Joshua Paul | on July 22, 2011 at 1:35 PM

I firmly believe that online communities are all about people. However, people are busy and they care more about your own families, organization, and job than they do about your company, associations, or cause. This is where content enters the picture. Creating helpful, original content that your audience can't get anywhere else gives your customers or members a reason to visit your online community.

As a result, your online community content plan plays a vital role in your community's success. It is important to know your audience and thoughtfully lay out your editorial calendar to develop a sustainable and engaging content strategy.

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Topics: Online Community Management

Online Community Management Lessons From Disney [video]

Written by Joshua Paul | on July 12, 2011 at 7:41 AM

Disney was one of the first companies to use social networking to increase sales and drive customer satisfaction. However, Disney did not create the most innovative Facebook fan page, they were late to the online content marketing game, and still doesn't have a strong mobile strategy. Then, how are they a pioneer in social networking success? Disney has long used their understanding of community and how people connect with one another offline to grow their organization into one of the most recognizable, trusted brands in the world.

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Topics: Online Community Management, Social Media

3 Search Engine Must-Haves When Selecting Online Community Software

Written by Joshua Paul | on June 3, 2011 at 2:15 PM

Search engines are the number one way that people find information, products, and people on the web. The same is true for your organization's private social network. Search engines and their search boxes that appear in the sidebar, upper corner, or center of your header have become so easy, so ubiquitous, so mundanely there, that their high level of use by your customer or members to navigate your online community can be forgotten.

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Topics: Online Community Management

The "Chicken or the Egg" Model for Online Community Success

Written by Joshua Paul | on June 1, 2011 at 10:00 AM

In order for an online community to succeed, it must be a benefit of being a customer of your company or a member of your organization. I have written before about how you cannot create a thriving online community by just putting it out there and letting people use it if they want to. At an association, your online community is one of the central pillars of your member benefit package. If you run sales or marketing at a for-profit company, your online community of customers, employees, and partners is a strong differentiator and a major feature of how you help your customers become more successful.

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Topics: Online Community Management

Become a Better Online Community Manager This Weekend

Written by Joshua Paul | on May 27, 2011 at 8:30 AM

In the United States, we're getting ready to enjoy the Memorial Day three-day weekend. For the digital crowd, this means three warm, lazy mornings with an iPad (or laptop) in one hand and better coffee than the "office brew" in the other.

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Topics: Online Community Management

Planning an Online Community? 10 Questions for Members About Access

Written by Joshua Paul | on May 26, 2011 at 5:30 AM

Ask Members About How They Access Information at the Beginning of the Online Community Planning Process

When planning an online community for customers or members, it is important to have a firm understanding your members' online behavior and communication preferences. Understanding how your audience will access your community will help you select the software and features that are right for your organization.

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Topics: Online Community Management, Engagement

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