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Online Community Management Posts

How to Keep Your Online Community Members Engaged Over the Holidays

Written by Joshua Paul | on December 23, 2011 at 8:30 AM | 2 minute read

Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While most of your customers or members will be planning a lower level of engagement over the next couple weeks, the holidays are also a great time for your target audience to get caught up on content and discussions without the distraction of day-to-day office life.

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Topics: Online Community Management, Engagement, Online Community

Your Online Community Strategy is a Product Strategy

Written by Joshua Paul | on October 28, 2011 at 12:45 PM | 2 minute read

Creating an online community that focuses on helping members or customers become more successful in their jobs, businesses, and lives is much more that a social strategy - It is a strategic imperative for all mid-sized and large companies and membership organizations.

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Topics: Online Community Management, Customer Communities, Online Community

4 Ways to Make Your Professional Online Community More Fun

Written by Joshua Paul | on October 26, 2011 at 9:07 AM | 2 minute read

Do your in-person customer or member events rock? Do you have live music and mixed drinks intermingled with your educational and product sessions? At a recent workshop on online communities, a young man asked, "Our live networking events are amazing"¦really amazing, but our online community is boring. How can we expect our customers to use our private social network when our in-person events are so good?"

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Topics: Online Community Management, Online Community

How to Set Online Community Goals & Metrics [Quick Concept]

Written by Paul Schneider on October 6, 2011 at 8:30 AM | 3 minute read

In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times.  There are many different ‘flavors' of online community software and social business platforms.  Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important.

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Topics: Online Community Management, Customer Communities, B2B Communities, Online Community

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM | 4 minute read

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

In this final post of the series, I'll cover the ways that your social business platform plays a role in whether your private online community thrives or dies an embarrassing, brand-damaging death.

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Topics: Online Community Management, Associations, Online Community

More Community Management Problems That Can Sink Your Online Community

Written by Joshua Paul | on September 22, 2011 at 1:22 PM | 4 minute read

This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail. The purpose of this series is to help marketers, membership managers, and other social business professional to learn how to create sustainable successful online communities by looking at the reasons why online communities don't make it and how to avoid the same fate.

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Topics: Online Community Management, Online Community

Using Your Online Community After an Event [Quick Concept]

Written by Paul Schneider on September 21, 2011 at 9:50 AM | 3 minute read

In keeping with our mission to help companies and membership organizations create successful online customer communities, every week or two, we are going to break down a community or engagement-related concept into digestible ideas and actionable tips. In this post, we are going to cover the value of a gated online community after an event or conference.

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Topics: Online Community Management, Online Community

Community Management Reasons Online Communities Fail (Part 3 of 4)

Written by Joshua Paul | on September 20, 2011 at 8:30 AM | 3 minute read

Over the past 2 weeks, we have looked at the strategic reasons why private online communities fail and the structural or organizational reasons why customer and member communities don't survive. Today, we are going to dive deeper and explore 4 of the 9 primary community management-related reasons why online communities fail at companies and membership organization, like associations. The rest will be posted later this week.

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Topics: Online Community Management, Online Community

10 Things About Building an Online Community That May Surprise You

Written by Joshua Paul | on August 16, 2011 at 7:05 AM | 3 minute read

Linking a private social network to your website is straightforward. However, creating a successful online customer community or member community can be difficult. It takes an abundance of customers, an understanding of your audience, staff resources, a solid strategy, and the right social technology. As with any enterprise business challenge, this complexity leads to various levels of understanding and expertise in the marketplace.

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Topics: Online Community Management, Online Community Software, Online Community

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

Written by Paul Schneider on August 11, 2011 at 8:43 AM | 3 minute read

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

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Topics: Online Community Management, Engagement, Online Community

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