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Online Community Management Posts

10 Types of Content that Drive Adoption in Private Online Communities

Written by Joshua Paul | on March 23, 2012 at 11:57 AM | 3 minute read

Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you have a private social network for members that more closely resembles a ghost town than a value-added benefit of doing business with your organization?

Having implemented private online communities at companies and associations for over 10 years, we know that a significant part of increasing usage of an online community is the level of insightful, exclusive content within the community. Members stay active in the community over the long-term due in part to the relationships they form across the network, but the driving force behind engagement over the first 1-2 years is access to content that can help customers or members in their workday, careers, and industries.

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Topics: Online Community Management, Online Community

7 Examples of SOPA's Damage to Private Online Communities

Written by Joshua Paul | on January 19, 2012 at 11:08 AM | 3 minute read

You may have been one of the millions of people who experienced first-hand one of the most effective political protests of our generation yesterday. Due to the courage of companies like Wikipedia, Google, Reddit, and Wordpress, if you didn't know already, you now know what SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) are. They are the bills in front of the US Congress right now that could drastically change the way that organizations of all sizes use the Internet.

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Topics: Online Community Management, Online Community

8 Online Community Management Lessons From the #1 New Year's Resolution

Written by Joshua Paul | on January 11, 2012 at 10:25 AM | 2 minute read

The beginning of the year is a time for fresh starts, goal-setting, and new commitments. One of the most common resolutions is to get to the gym more consistently. However, this promise often fades before we see spring.

Health clubs and the fitness professionals are increasingly employing community management tactics to improve customer satisfaction and retain members. What can online community managers learn from this approach?

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Topics: Online Community Management, Online Community

The Ultimate Framework for Planning an Online Community Strategy

Written by Joshua Paul | on January 6, 2012 at 2:20 PM | 2 minute read

Most guidance on the lifecycles of online communities is written from the perspective of a community manager. They cover how communities come together and mature over time. While these online community lifecycle models are vital to understanding what to expect and how to nurturing and grow your community, they don't address early phases of the online community planning process that are of importance to executives and decision makers.

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Topics: Online Community Management, Online Community

How to Keep Your Online Community Members Engaged Over the Holidays

Written by Joshua Paul | on December 23, 2011 at 8:30 AM | 2 minute read

Wait! Before you sign off for the holiday break, how are you going to keep your online community thriving during the extended vacation? While most of your customers or members will be planning a lower level of engagement over the next couple weeks, the holidays are also a great time for your target audience to get caught up on content and discussions without the distraction of day-to-day office life.

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Topics: Online Community Management, Engagement, Online Community

Your Online Community Strategy is a Product Strategy

Written by Joshua Paul | on October 28, 2011 at 12:45 PM | 2 minute read

Creating an online community that focuses on helping members or customers become more successful in their jobs, businesses, and lives is much more that a social strategy - It is a strategic imperative for all mid-sized and large companies and membership organizations.

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Topics: Online Community Management, Customer Communities, Online Community

4 Ways to Make Your Professional Online Community More Fun

Written by Joshua Paul | on October 26, 2011 at 9:07 AM | 2 minute read

Do your in-person customer or member events rock? Do you have live music and mixed drinks intermingled with your educational and product sessions? At a recent workshop on online communities, a young man asked, "Our live networking events are amazing"¦really amazing, but our online community is boring. How can we expect our customers to use our private social network when our in-person events are so good?"

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Topics: Online Community Management, Online Community

How to Set Online Community Goals & Metrics [Quick Concept]

Written by Paul Schneider on October 6, 2011 at 8:30 AM | 3 minute read

In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times.  There are many different ‘flavors' of online community software and social business platforms.  Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important.

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Topics: Online Community Management, Customer Communities, B2B Communities, Online Community

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM | 4 minute read

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

In this final post of the series, I'll cover the ways that your social business platform plays a role in whether your private online community thrives or dies an embarrassing, brand-damaging death.

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Topics: Online Community Management, Associations, Online Community

More Community Management Problems That Can Sink Your Online Community

Written by Joshua Paul | on September 22, 2011 at 1:22 PM | 4 minute read

This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail. The purpose of this series is to help marketers, membership managers, and other social business professional to learn how to create sustainable successful online communities by looking at the reasons why online communities don't make it and how to avoid the same fate.

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Topics: Online Community Management, Online Community

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