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Online Community Management Posts

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM | 2 minute read

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Online Community Management, Customer Communities, B2B Communities, Online Community

Celebrate Summer With These Actionable Online Community Tips

Written by Joshua Paul | on July 3, 2012 at 8:30 AM | 1 minute read

The fourth of July is often referred to as just "The 4th." At Higher Logic, we are celebrating "The 4th" by giving you our most tactical "lists of 4" all in one place.


Enjoy this red, white, and blue guide to building a more effective online community for your customers, employees, or members.

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Topics: Online Community Management, Online Community

Moderation vs. Community Management in Private Online Communities

Written by Joshua Paul | on June 28, 2012 at 8:45 AM | 2 minute read

I was recently asked about best practices for moderating a private online community. Since Higher Logic provides software for professional, association, and business online communities, I was surprised to hear the term, "moderation."

Even though I am in the trenches working with organizations every day to plan their online customer and member communities, I rarely come across the concept of moderating an online community. It seems to have been replaced by "community management." Let's look at why this is.

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Topics: Online Community Management, Online Community Software, Online Community

Is Member Engagement Tied to Private Online Communities? [Data]

Written by Joshua Paul | on May 4, 2012 at 8:35 AM | 2 minute read

69% More Associations Saw Member Engagement Increase if They had a Private Online Community

Is a private online member community worth your organization's time and investment? At Socious, we are in the process of crunching the numbers for the 2012 State of Online Communities in Associations report (thank you to all of the association executives who participated). We want to share some of the preliminary data with you regarding how private online member communities can impact a membership organization.

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Topics: Online Community Management, Member Engagement, Online Community

Why is the '24-Hour Rule' Important in Building an Online Community?

Written by Joshua Paul | on April 24, 2012 at 3:45 PM | 4 minute read

You and your team worked your tails off building an online community and now, only a small percentage of customers or members are using it. Creating and growing a new online community, even if it is built on top of an existing customer base or membership organization, takes a vast amount of planning and community management activity.

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Topics: Online Community Management, Online Community

With Enterprise Online Communities, Simplicity Wins. Or Does It?

Written by Joshua Paul | on April 20, 2012 at 10:45 AM | 2 minute read

With Facebook's recent acquisition of photo effects and sharing mobile app, Instagram, it is easy to see how one could say that simplicity wins the day in social networking software. Twitter's meteoric rise and the success of employee collaboration tool, Yammer, are also examples of the power of simple, easy-to-learn social applications with easy-to-use social networks.

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Topics: Online Community Management, Online Community Software, Online Community

10 Types of Content that Drive Adoption in Private Online Communities

Written by Joshua Paul | on March 23, 2012 at 11:57 AM | 3 minute read

Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you have a private social network for members that more closely resembles a ghost town than a value-added benefit of doing business with your organization?

Having implemented private online communities at companies and associations for over 10 years, we know that a significant part of increasing usage of an online community is the level of insightful, exclusive content within the community. Members stay active in the community over the long-term due in part to the relationships they form across the network, but the driving force behind engagement over the first 1-2 years is access to content that can help customers or members in their workday, careers, and industries.

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Topics: Online Community Management, Online Community

7 Examples of SOPA's Damage to Private Online Communities

Written by Joshua Paul | on January 19, 2012 at 11:08 AM | 3 minute read

You may have been one of the millions of people who experienced first-hand one of the most effective political protests of our generation yesterday. Due to the courage of companies like Wikipedia, Google, Reddit, and Wordpress, if you didn't know already, you now know what SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) are. They are the bills in front of the US Congress right now that could drastically change the way that organizations of all sizes use the Internet.

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Topics: Online Community Management, Online Community

8 Online Community Management Lessons From the #1 New Year's Resolution

Written by Joshua Paul | on January 11, 2012 at 10:25 AM | 2 minute read

The beginning of the year is a time for fresh starts, goal-setting, and new commitments. One of the most common resolutions is to get to the gym more consistently. However, this promise often fades before we see spring.

Health clubs and the fitness professionals are increasingly employing community management tactics to improve customer satisfaction and retain members. What can online community managers learn from this approach?

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Topics: Online Community Management, Online Community

The Ultimate Framework for Planning an Online Community Strategy

Written by Joshua Paul | on January 6, 2012 at 2:20 PM | 2 minute read

Most guidance on the lifecycles of online communities is written from the perspective of a community manager. They cover how communities come together and mature over time. While these online community lifecycle models are vital to understanding what to expect and how to nurturing and grow your community, they don't address early phases of the online community planning process that are of importance to executives and decision makers.

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Topics: Online Community Management, Online Community

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