<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Online Community Management

LEGO: Don’t End Your Community

Written by Calista Rollogas | on January 26, 2017 at 8:30 AM

Is an online community ever too big to fail?

Unfortunately, just like everything else, no. In fact, LEGO Message Boards (LMB), a vibrant online community for LEGO enthusiasts, is being permanently shut down and deleted this March. The LMB story should be a cautionary tale for all community builders - it doesn’t matter how many fans your organization has or how many people participate in your community. If you don’t manage it properly, you risk failure.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Engagement, Customer Communities

Community UX Design Research on a Budget

Written by Molly Talbert | on January 24, 2017 at 8:30 AM

The look, feel and usability of your community, and online presence as a whole, can make a huge difference in terms of engagement. But what if you don’t have the budget to really dive in, research and optimize your site’s user experience (UX)?

Small organizations are used to figuring out creative workarounds to problems that larger organizations don’t think twice about, like how to manage a community without a full time community manager or maintain a corporate site.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing

How to Engage Members Without Desk Jobs

Written by Melanie DiGeorge on January 19, 2017 at 8:30 AM

 

How do you engage members who don’t sit in front of a computer all day?

If your community members typically sit at a desk most days, an online community fits more easily into their routine. Not to mention, it’s usually easier to upload materials, reply to discussions and just check in when you’re at a desktop.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Engagement

Three Analytics Community Managers Need to Track

Written by Calista Rollogas | on January 17, 2017 at 9:00 AM

When it comes to analytics and KPIs, it can be hard for community builders to know exactly what to focus on. Some platforms have dashboards that display the ins and outs of the community, but some community managers work with simpler social media networks, or painstakingly pull Excel spreadsheets with tons of raw data. But what are the important numbers for you to focus on at any given time?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Written by Molly Talbert | on January 12, 2017 at 8:00 AM

Note: Riot Games is not a Higher Logic client, nor did Higher Logic work with Riot Games around this issue. We just found this to be an inspiring story and a great example of fine community management at work. We’re excited to share the story with you.

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends, when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement

Building Inclusive Online Communities

Written by Jessica Fish | on January 10, 2017 at 8:45 AM

What would happen if you asked me for my email address and I told you it was jessicafish@aol.com?

How might your perception of me be shaped by that one piece of information? What if I told you it was a gmail address? Would that draw any reaction at all?

If we’re honest, we all know that we routinely draw multiple, broad conclusions from a single piece of information. Like an email address, or a LinkedIn photo.

This is an example of implicit bias.

Read More »

There are 6 Comments | Join the conversation.

Topics: Communications, Online Community Management, Member Experience

The 2017 Community Management List (What's In & What's Out)

Written by Joshua Paul | on January 9, 2017 at 8:30 AM

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss's comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management

The Most Popular Community Management Articles from the Last 12 Months

Written by Julie Dietz on January 4, 2017 at 8:30 AM

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best - serving their customers and members.

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That's why we've put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Successful Communities Give Up Power

Written by Molly Talbert | on December 28, 2016 at 8:00 AM

 

It may sound counter-intuitive, but it’s true - successful communities give up power.

No, that doesn’t mean they throw out their community guidelines and nix all the rules - a certain amount of structure is important. But over-management is sure to kill engagement, which is the last thing you want.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management

4 Ways to Use Nostalgia to Grab Your Customers' or Members' Attention

Written by Christina Green | on December 27, 2016 at 8:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can't Go Home Again.

Maybe he's right that we can't go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe