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Online Community Management Posts

Online Customer Communities: 5 Ways to Increase Customer Lifetime Value

Written by Joshua Paul | on November 28, 2012 at 8:55 AM | 6 minute read

Are you missing opportunities to increase profitability?

When you hear about the ways that companies grow, the usual suspects get most of the press - more new sales, cutting expensive and reinvesting the difference in marketing, expanding into new markets, etc.

However, one of the most effective ways to grow your business is less hyped - improving customer lifetime value. Most organizations spend their finite resources on tuning their marketing and sales funnels and putting out customer fires, rather than seeking ways to increase the profit they get from customers once they make a purchase.

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Topics: Online Community Management, Customer Communities, Customer Success, Online Community

Private Online Community Lessons from Starbucks and Domino's

Written by Joshua Paul | on November 1, 2012 at 7:52 AM | 4 minute read

If you are planning a private online community for your business, your company may have more in common with Starbucks and Domino's Pizza than you think.

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Topics: Online Community Management, Customer Engagement, Online Community

ProCommunity #15: How to Build, Manage, and Market Your Online Community

Written by Joshua Paul | on October 25, 2012 at 1:45 PM | 1 minute read

Discussing Why Online Communities Are a Tangible Business Asset with Michael Silverman

Michael Silverman joins us for this episode of ProCommunity, the show where online communities meet business performance.

Michael is a the CEO of Duo Consulting, an open-source strategy and technology firm. Along with being a seasoned entrepreneur and speaker, he is the author of the book, Capturing Community: How to Build, Manage and Market Your Online Community. Michael can be found at @MSilvermanDuo.

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Topics: Online Community Management, Online Community

ProCommunity #14: How to Use Offline Engagement Models to Engage Customers in Online Communities

Written by Joshua Paul | on October 17, 2012 at 10:10 AM | 1 minute read

Discussing Using Evidence-Based Social Design to Build Successful Online Communities with Paul Resnik

Paul Resnik joins us for this installment of ProCommunity, the show where online communities meet business performance.

Paul Resnik is a Professor at the University of Michigan's School of Information. Along with researching and teaching about online communities, Paul is the co-author of the new book, Building Successful Online Communities: Evidence-Based Social Design. Paul can be found on the University of Michigan's website.

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Topics: Online Community Management, Customer Engagement, Online Community

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM | 3 minute read

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

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Topics: Communications, Online Community Management, Social Media, Online Community

ProCommunity #13: The Psychology Behind Creating Customer Engagement in Online Communities

Written by Joshua Paul | on October 10, 2012 at 7:20 AM | 1 minute read

Discussing How to Design High Levels of Engagement in Your Online Community with Nir Eyal

Nir Eyal joins us for this installment of ProCommunity, the show where online communities meet business performance.

Nir is an entrepreneur, investor, and leading thinker on how to create high engagement products. Along being a Lecturer at the Stanford Graduate School of Business and a frequent speaker at industry conferences and Fortune 500 companies, Nir also writes for TechCrunch, Forbes, and Psychology Today. Nir blogs about business, engagement, and human behavior at NirAndFar.com, where you can sign up to get his upcoming book entitled Hooked: How to Drive Engagement By Creating User Habits.

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Topics: Online Community Management, Customer Communities, Customer Engagement, Online Community

ProCommunity #12: The Real Strategies & Profit Behind Social CRM - Part 1 of 2

Written by Joshua Paul | on September 25, 2012 at 6:45 AM | 1 minute read

Discussing the Use of Private Online Communities in Social CRM with Barton Goldenberg

Barton Goldenberg joins us for this installment of ProCommunity, the show where online communities meet business performance. This is the first part of our two-part discussion.

Barton is the founder and president of ISM, a pioneer in customer relationship management and social CRM strategy. Along with providing strategic services to best-in-class organizations across the globe, Barton is a well-known speaker, futurist, and author on CRM, social CRM and social media communities. His books include CRM In Real Time: Empowering Customer Relationships, CRM Automation, and Social CRM (out in late 2012). Barton can be found at @BGoldenbergISM and www.CRMSocialMediaSpeaker.com.

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Topics: Online Community Management, Engagement, Online Community

ProCommunity #11: Finding a Smart Way to Approach Social Business

Written by Joshua Paul | on September 18, 2012 at 8:01 AM | 1 minute read

Discussing Strategies Behind Successful Social Businesses with Jeff Marmins

Jeff Marmins joins us for this installment of ProCommunity, the show where online communities meet business performance.

Jeff is the CEO of social business consulting firm, C7group. In addition to consutling with small and mid-sized businesses, he also speaks on social business culture, strategy, and tactics. He blogs at JeffMarmins.com and can be found at @jeffmarmins.

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Topics: Online Community Management, Online Community

The #1 Thing You Can Do to Grow Your Private Social Community

Written by Joshua Paul | on September 13, 2012 at 12:40 PM | 3 minute read

You online customer community is a lot more exciting to you than it is to your customers or members.

Very few people in your target audience are looking to join an online community or private social network. They don't have the time, mindshare, or grasp of the benefits to join just because you offer a private online community.

Think about your other marketing activities.

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Topics: Online Community Management, Customer Communities, Customer Engagement, Online Community

ProCommunity #10: The Science of Online Community Management

Written by Joshua Paul | on September 11, 2012 at 7:45 AM | 1 minute read

Discussing How Data Drives Great Online Community Management with Rich Millington

Richard Millington joins us for this installment of ProCommunity, the show where online communities meet business performance.

Rich is the founder of FeverBee, an online community consultancy. Along with working with some of the world's largest organizations to improve the impact of their online member and customer comunities, Rich also runs The Pillar Summit, an exclusive course in professional community management. Rich blogs proliphically at FeverBee.com and can also be found at @RichMillington.

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Topics: Online Community Management, Online Community

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