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Online Community Management Posts

Private Online Community Engagement Lessons From Facebook Fatigue Data

Written by Joshua Paul | on March 6, 2013 at 9:05 AM | 3 minute read

"Facebook is the greatest customer engagement tool on earth."

"I want my online customer community to be like Facebook."

"My customers are all on Facebook. Why can't I just start a community there?"

These are the type of things thing that we hear from businesses and nonprofit membership organizations when they first contact Socious about launching a private social network for their customers or members.

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Topics: Online Community Management, Engagement, Social Media, Online Community

The Risks of Waiting to Build Your Online Customer Community

Written by Joshua Paul | on February 28, 2013 at 10:45 AM | 6 minute read

I get far fewer funny looks than I used to when I give presentations on why customer communities are the future of customer management. It may be because the data is beginning to play this out.

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Topics: Online Community Management, Customer Communities, Customer Engagement, Online Community

Online Communities: 3 Signs You Have Major Strategic or Tactical Problems

Written by Joshua Paul | on February 26, 2013 at 9:49 AM | 4 minute read

Some people love managing online communities because the love to be social online. They thoroughly enjoy being at the center of it all. However, there is an even larger group of online community managers that do it for a different reason.

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Topics: Online Community Management, Online Community

5 Business Savvy Ways to Celebrate Community Manager Appreciation Day

Written by Joshua Paul | on January 28, 2013 at 9:18 AM | 4 minute read

Today is Community Manager Appreciation Day!

Some community managers will see chocolates on their desk when the roll into the office, other will get kinder-than usual instant messages throughout the day, and the lucky ones might even get taken to lunch.

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Topics: Online Community Management, Online Community

25 Tweetable Online Community Tips from Richard Millington's Book Buzzing Communities

Written by Joshua Paul | on January 15, 2013 at 10:52 AM | 6 minute read

Among the fire hose of social media tips being circulated every day, Richard Millington's FeverBee blog is a must-read for online community and social business professionals.

While there isn't anyone who writes more prolifically about online community management than Richard, it is his data-driven approach to online communities of all types and sizes that has put him at the center of an industry that is emerging as an imperative to business growth, marketing success, and relationship building.

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Topics: Online Community Management, Online Community

5 Signs Your Online User Community Will Thrive in Its First 12 Months

Written by Joshua Paul | on January 10, 2013 at 8:44 AM | 4 minute read

Social business investments can be risky. Launching your company's own private social network for customers, employees, or partners can make any businessperson feel somewhat panicky when they do not have all the information they need.

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Topics: Online Community Management, Online Community

8 Online Community Management Tips to Increase Customer Engagement

Written by Joshua Paul | on December 12, 2012 at 12:15 PM | 4 minute read

Yes. Online community management is a thing.

It is not only a thing that is studied and implemented by organizations across the globe, but it is an opportunity. Online community management can make your company a lot of money, keep the customers you have, and reduce your overall cost of doing business.

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Topics: Online Community Management, Customer Engagement, Online Community

Online Customer Communities: 5 Ways to Increase Customer Lifetime Value

Written by Joshua Paul | on November 28, 2012 at 8:55 AM | 6 minute read

Are you missing opportunities to increase profitability?

When you hear about the ways that companies grow, the usual suspects get most of the press - more new sales, cutting expensive and reinvesting the difference in marketing, expanding into new markets, etc.

However, one of the most effective ways to grow your business is less hyped - improving customer lifetime value. Most organizations spend their finite resources on tuning their marketing and sales funnels and putting out customer fires, rather than seeking ways to increase the profit they get from customers once they make a purchase.

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Topics: Online Community Management, Customer Communities, Customer Success, Online Community

Private Online Community Lessons from Starbucks and Domino's

Written by Joshua Paul | on November 1, 2012 at 7:52 AM | 4 minute read

If you are planning a private online community for your business, your company may have more in common with Starbucks and Domino's Pizza than you think.

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Topics: Online Community Management, Customer Engagement, Online Community

ProCommunity #15: How to Build, Manage, and Market Your Online Community

Written by Joshua Paul | on October 25, 2012 at 1:45 PM | 1 minute read

Discussing Why Online Communities Are a Tangible Business Asset with Michael Silverman

Michael Silverman joins us for this episode of ProCommunity, the show where online communities meet business performance.

Michael is a the CEO of Duo Consulting, an open-source strategy and technology firm. Along with being a seasoned entrepreneur and speaker, he is the author of the book, Capturing Community: How to Build, Manage and Market Your Online Community. Michael can be found at @MSilvermanDuo.

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Topics: Online Community Management, Online Community

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