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Online Community Management Posts

Online Community Engagement - What is Success?

Written by Andy Steggles | on September 23, 2013 at 10:00 AM | 4 minute read

How do you define success?

When most organizations try to measure success with regard to their online communities, they usually do so with an eye to specific KPIs that they've determined to be important to their particular org, rather than in comparison to other companies. I think this way of measuring success is more accurate and shows that success in online communities is not one-size-fits-all, but rather something an individual organization determines and works toward.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

#1 Key to Successful Communities: Keep it Simple

Written by Andy Steggles | on September 13, 2013 at 9:00 AM | 1 minute read

I've been doing a lot of simplifying in my life recently, and I've noticed the trend carrying over to the work I do with online communities. For example, I was recently reviewing a community site, which had the standard nav structure many out-of-the-box communities have. There were seven top level nav items with twelve items under the community area of the nav alone - arguably the most important area. It looked something like this:

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Topics: Online Community Management, Online Community

What is an Online Community? How Definitions Could be Hurting Your Strategy

Written by Joshua Paul | on August 29, 2013 at 9:35 AM | 5 minute read

Online Community vs. Online Community vs. Online Community

When you are getting buy-in for your online community strategy from your senior management team, what do they think you are talking about?

Do they think you are referring to the online community at large, the community of people that your organization interacts with online, or an online community where your customers, employees, or partners can engage one another and support your customers or members.

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Topics: Online Community Management, Online Community

Using An Online Community Platform to Crowdsource Conference Sessions

Written by Andy Steggles | on August 19, 2013 at 9:00 AM | 2 minute read

It's that time of year again - time to crowdsource sessions for Higher Logic's annual Users Group Conference, HUG Super Forum. This year is the fourth year we've done the conference, with each year drawing more attendees, and we expect this year's event to be the best yet. One of the reasons I think HUG Super Forum has been such a success is the way we pick the sessions. That is to say, we don't pick them - Higher Logic users do.

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Topics: Communications, Online Community Management, Online Community Software, Online Community

Online Community Resource: Engagement Success Kit

Written by Andy Steggles | on July 17, 2013 at 10:30 AM | 2 minute read

This blog is about presenting thoughts around social business in a broad sense. But when Higher Logic comes out with resources that I think would be useful to anyone interested in private online communities, I'll be sharing them here. Case in point: the 2013 Higher Logic Engagement Success Kit

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Topics: Online Community Management, Engagement, Member Retention, Online Community

5 Top Online Community Articles from the Last 6 Months

Written by Joshua Paul | on July 10, 2013 at 10:19 AM | 3 minute read

The first half of 2013 is behind us. You have 6 fast months left to strengthen the relationships that are important to your organization and meet your 2013 business goals.

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Topics: Online Community Management, Online Community

Shamification: Gamification with a Twist of Social Pressure

Written by Andy Steggles | on June 27, 2013 at 10:00 AM | 2 minute read

Last week I attended an interesting event at Deloitte's Technology Venture Center which has me thinking about the concept of gamification. The presenter, Dan Yates, CEO and Founder of Opower led a discussion about how the use of consumer peer pressure saves money, reduces energy consumption and helped build a multi-million dollar company.

Opower is a SaaS platform which focuses on the energy industry. Yates recognized how incredibly useless a traditional energy bill was and decided to do something about it. After performing some tests, he proved the more traditional utility-to-consumer message of "Save 20% on your energy bill just by doing X,Y or Z" was not working. Yates said how he decided to "benchmark against the norm" by telling customers how they were doing relative to their neighbors. His message was essentially "70% of your 100 nearby neighbors use less energy than you." This new message recognized an almost immediate significant reduction in energy consumption which is what has driven his company through its exponential growth.

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Topics: Online Community Management, Social Media, Online Community

3 Must-Read Online Community Management Resources You May Have Missed

Written by Joshua Paul | on June 21, 2013 at 12:37 PM | 3 minute read

Are you increasingly hearing about online community management?

It seems that everywhere you turn online, at conferences, on podcasts, and in business meetings, community management is a main topic.

This correlates with the sizable uptick in adoption of online community platforms for customers, employees, and partners by companies and membership organizations (like user groups, associations, and universities).

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Topics: Online Community Management, Online Community

The Anatomy of a Private Online Member Community [Infographic]

Written by Joshua Paul | on June 5, 2013 at 12:40 AM | 5 minute read

Being a membership professional or association executive can be tough.

While membership organizations are at the heart of every major industry, technology, profession, and cause, they are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult.

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Topics: Online Community Management, Online Community

10 Steps to Move Your LinkedIn Group to Your Own Private Community Platform

Written by Andy Steggles | on May 24, 2013 at 12:30 PM | 4 minute read

There are many reasons an organization may want to use LinkedIn. Some may prefer this public platform because it's free while other organizations use it just to test the water. But what happens if you're successful? I've provided many good reasons why not to build your community around the LinkedIn brand, but what if it's too late? Let's assume that you've been nurturing your LinkedIn community for a while and have a decent amount of traction. At what point do you pull the plug and move all that engagement over to your own website and, more importantly, how do you do it?

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Topics: Online Community Management, Social Media, Customer Communities, Online Community

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