Higher Logic Blog - Banner

Posts about Online Community Management

5 Top Online Community Articles from the Last 6 Months

Written by Joshua Paul | on July 10, 2013 at 10:19 AM

The first half of 2013 is behind us. You have 6 fast months left to strengthen the relationships that are important to your organization and meet your 2013 business goals.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Shamification: Gamification with a Twist of Social Pressure

Written by Andy Steggles | on June 27, 2013 at 10:00 AM

Last week I attended an interesting event at Deloitte's Technology Venture Center which has me thinking about the concept of gamification. The presenter, Dan Yates, CEO and Founder of Opower led a discussion about how the use of consumer peer pressure saves money, reduces energy consumption and helped build a multi-million dollar company.

Opower is a SaaS platform which focuses on the energy industry. Yates recognized how incredibly useless a traditional energy bill was and decided to do something about it. After performing some tests, he proved the more traditional utility-to-consumer message of "Save 20% on your energy bill just by doing X,Y or Z" was not working. Yates said how he decided to "benchmark against the norm" by telling customers how they were doing relative to their neighbors. His message was essentially "70% of your 100 nearby neighbors use less energy than you." This new message recognized an almost immediate significant reduction in energy consumption which is what has driven his company through its exponential growth.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media

3 Must-Read Online Community Management Resources You May Have Missed

Written by Joshua Paul | on June 21, 2013 at 12:37 PM

Are you increasingly hearing about online community management?

It seems that everywhere you turn online, at conferences, on podcasts, and in business meetings, community management is a main topic.

This correlates with the sizable uptick in adoption of online community platforms for customers, employees, and partners by companies and membership organizations (like user groups, associations, and universities).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

The Anatomy of a Private Online Member Community [Infographic]

Written by Joshua Paul | on June 5, 2013 at 12:40 AM

Being a membership professional or association executive can be tough.

While membership organizations are at the heart of every major industry, technology, profession, and cause, they are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

10 Steps to Move Your LinkedIn Group to Your Own Private Community Platform

Written by Andy Steggles | on May 24, 2013 at 12:30 PM

There are many reasons an organization may want to use LinkedIn. Some may prefer this public platform because it's free while other organizations use it just to test the water. But what happens if you're successful? I've provided many good reasons why not to build your community around the LinkedIn brand, but what if it's too late? Let's assume that you've been nurturing your LinkedIn community for a while and have a decent amount of traction. At what point do you pull the plug and move all that engagement over to your own website and, more importantly, how do you do it?

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Social Media, Customer Communities

Private Online Communities: 8 Tips for Writing to Increase Engagement

Written by Joshua Paul | on May 24, 2013 at 8:45 AM

When you begin researching how to build an online community for your customers, prospects, members, or partners, one of the first things that you'll notice is that it is a complex process.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Engagement

Five Reasons Your Community Should Not "Live" on LinkedIn

Written by Andy Steggles | on May 17, 2013 at 10:30 AM

One of the most common conversations on private social networking platforms centers around whether it's better for an organization's online community to "live" on a public social networking platform versus a private platform. Many believe that the sheer number of daily active users on public platforms like Facebook or LinkedIn means that an organization is better off housing their community there as opposed to on a private platform. I often hear, "But LinkedIn is free, why not send them there?"

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media

Should Online Communities Be Open or Closed? It Depends.

Written by Andy Steggles | on May 9, 2013 at 9:30 AM

An ongoing discussion I have with Higher Logic clients and see featured frequently on ASAE Collaborate is whether a private online community should be open to anyone or limited to members only.

Friend and client Roy Snell from the Society of Corporate Compliance and Ethics (SCCE) makes a case for open community in a recent issue of Associations Now. He argues that "closing social media is like tying a horse to the front of your car and pulling it around," and that the more people participating in an org's online community, the better. He claims that in order to be competitive with public social networking platforms, an organization must have an open community, because if other, larger communities exist for the profession your organization represents, your members will congregate there and your community will become irrelevant.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Member Communities, Associations

Online Communities: Two Ways to Increase Customer Engagement

Written by Joshua Paul | on April 11, 2013 at 9:00 AM

When people download one of an ebooks, white papers, or videos on private online communities, they're often asked what their biggest challenge is. We've seen all kinds of serious answers to this question, but there is one answer that we see much more than any other - increasing customer or member engagement

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Engagement

How Many Subscribers to Achieve Success in an Online Community?

Written by Andy Steggles | on April 3, 2013 at 10:00 AM

Private online communities are a frequent topic of conversation on the American Society of Association Executives' (ASAE) private online community (disclosure: ASAE is a Higher Logic client).

Recently, an ASAE member posed the following question on ASAE Collaborate: "How many members does it take to have a successful Community of Practice (CoP)?"

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Communities, User Group Communities

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe