<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Online Community Management Posts

What to Do When Online Community Members Mention a Competitor

Written by Joshua Paul | on May 13, 2014 at 10:00 AM | 6 minute read

It's bound to happen at some point. Whether it's on a discussion board or in the comments section, the question of your customers, partners, or members mentioning a competitor in your online community isn't an "if", it's a "when."

This is just part of the double-edged sword that makes your community a place your customers feel comfortable to openly ask and answer questions. The open nature of social communities makes it also vulnerable to mentions of your competition.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Six Community Spring Cleaning Tips

Written by Heather McNair on April 7, 2014 at 10:00 AM | 3 minute read

Spring has sprung (although you wouldn't know it by frigid temperatures and snow covered lawns). For me, there are few rites of spring more satisfying than the annual clean. It is an opportunity to open the windows, let some fresh air in, and rid ourselves of those dust bunnies. Before you wrap up your spring cleaning, don't forget to spring clean your online community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Marketing, Social Media, Online Community

How to Ace an Online Community Manager Job Interview

Written by Joshua Paul | on March 19, 2014 at 8:30 AM | 5 minute read

Just as the popularity of private online communities is rapidly growing, so is the need for an effective online community manager. A position that barely registered as a Google search term just a few years ago has now become must-have role for many organizations.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Lessons for Online Community Managers from Ellen's "Tweet Heard 'Round the World"

Written by Joshua Paul | on March 12, 2014 at 7:20 AM | 4 minute read

Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed the show; and more people kept talking about it online and otherwise once the lights went down.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Social Media, Online Community

What is a Community?

Written by Hunter Montgomery | on March 5, 2014 at 10:00 AM | 2 minute read

Recently I have spent a lot of time talking with organizations interested in building online communities that engage and inspire their constituents (customers, partners, members, prospects). Most understand that building communities in which their constituents can learn, share and collaborate is critical for growth and relevancy.

But it's not easy, especially when people, in all likelihood, bring different perspectives, expectations and timezones to the table. Speaking to all of them in a voice and format that is useful, educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

4 Research-Based Tips for Increasing Online Community Activity [Video]

Written by Joshua Paul | on February 20, 2014 at 12:01 PM | 3 minute read

The Virtual Community Summit kicks off in London this week. It is a gathering of some of the brightest people in the online community management and social business strategy world.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Which is More Important in Online Communities: Engagement or Satisfaction?

Written by Andy Steggles | on February 6, 2014 at 11:00 AM | 3 minute read

A few weeks ago, Joe Rominiecki wrote a good article addressing the fallacy that higher member engagement leads to higher renewal rates. Instead, he points to Sheri Jacob's new book asserting that it's actually member satisfaction rather than member engagement that drives renewals.

I absolutely agree with Sheri but there is one fundamental flaw with Joe's article: The assumption that the act of consuming content is not an act of engagement. Consumers of content (or "lurkers" as we like to call them) are engaged, it's just a different type of engagement.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Online Community

Online Community Tips: 9 Ways to Get Vendors to Provide Value, Not Spam

Written by Joshua Paul | on January 30, 2014 at 8:20 AM | 4 minute read

This post was written by Tom Chambers, online community specialist and business development manager at Higher Logic.

As an online community manager, you are responsible for ensuring that the vendors and partners in your online customer or member community are providing meaningful answers, resources, and information within your community.

Vendors are not inherently evil and your members were not raised to dislike people who offer solutions to their industry. The quandary of allowing vendors and partners into your online customer or member community stems from not having a well-thought-out vendor program in place.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

How to Truly Show Your Online Community Manager Appreciation #CMAD

Written by Joshua Paul | on January 27, 2014 at 11:10 AM | 1 minute read

All organizations, from big businesses to small nonprofits, have communities. Organizations of all types depend on strong relationships with their communities of customers, members, partners, donors, and employees to make all of their other strategies possible.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Community Manager Appreciation From Higher Logic

Written by Andy Steggles | on January 24, 2014 at 10:00 AM | 2 minute read

Monday, January 27 marks the fifth annual Community Manager Appreciation Day (CMAD). CMAD is a day to appreciate the people who work tirelessly behind the scenes making online communities succeed.

At Higher Logic, we have nothing but respect and admiration for the people who run the 100,000+ communities powered by our platform, not to mention just community managers as a whole. We know the work that goes into managing online communities, from getting users to adopt a new system to mitigating disputes among community members to convincing staff and volunteer leaders to lead by example and participate to navigating new relationships with IT departments - community management is definitely a challenging job.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe