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Posts about Online Community Management

Community Manager Appreciation From Higher Logic

Written by Andy Steggles | on January 24, 2014 at 10:00 AM

Monday, January 27 marks the fifth annual Community Manager Appreciation Day (CMAD). CMAD is a day to appreciate the people who work tirelessly behind the scenes making online communities succeed.

At Higher Logic, we have nothing but respect and admiration for the people who run the 100,000+ communities powered by our platform, not to mention just community managers as a whole. We know the work that goes into managing online communities, from getting users to adopt a new system to mitigating disputes among community members to convincing staff and volunteer leaders to lead by example and participate to navigating new relationships with IT departments - community management is definitely a challenging job.

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Topics: Online Community Management

Is This The Secret Sauce In Active Online Customer Communities?

Written by Joshua Paul | on January 22, 2014 at 8:44 AM

How to Capitalize on One of the Most Underutilized Online Community Management Tools

You have numerous tools at your disposal for growing and managing your online customer community - from content calendars to analytics.

What if there was one tool you weren't using that could make a substantial difference in delivering consistent engagement in your community?

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Topics: Online Community Management, Customer Communities, Customer Engagement

How to Launch a Private Online Community Without Angering Your Customers

Written by Joshua Paul | on January 14, 2014 at 8:30 AM

Change Management Tips to Ease the Transition to a Community-Based Customer Experience

My wife and I love Walt Disney World. Like many people who frequent the parks, we have developed our own ways of avoiding lines, hitting a ton of attractions, and getting the most for our money.

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Topics: Online Community Management, Customer Communities, Customer Experience

Big List of Online Community Strategy and Management Tips

Written by Joshua Paul | on January 6, 2014 at 8:30 AM

You arrive at your desk each morning with ten impossible things to do before noon. Fires need immediate attention, deadlines get moved up, and priorities change.

This means that you don't always have the time to take advantage of the online community, member engagement, and customer management tips on the online community blog.

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Topics: Online Community Management

#1 Community Management Tip from the Professional Photographers of America

Written by Andy Steggles | on December 26, 2013 at 10:30 AM

We had our users' group conference earlier this month and, aside from our best attendance yet with over 300 attendees, we were treated to some really great sessions by seriously smart Higher Logic clients.

One of the tips that's stuck with me over the past few weeks was one from Lindsay Starke, Online Community Coordinator from Professional Photographers of America, who did a fantastic session on the psychology of community management. The tip is something I've seen many times in various communities but which I'd never given much thought to until I heard her explain how and why her organization does it.

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Topics: Online Community Management, Member Engagement

3 Ways to Increase Participation in Your Private Online Community This Week

Written by Joshua Paul | on December 17, 2013 at 9:44 AM

We increasingly live in a world of instant gratification.

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Topics: Online Community Management

Membership Department vs. Community Management Department

Written by Andy Steggles | on December 10, 2013 at 10:00 AM

Associations are starting to realize that the traditional membership department is changing rapidly and for some, the focus has moved from membership to community.

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Topics: Online Community Management, Marketing, Associations

How to Overcome Uncertainty When Creating a Private Online Community [Try This Exercise]

Written by Joshua Paul | on December 4, 2013 at 8:30 AM

It is no secret that creating a thriving private online community for customers or members takes time and a consistent commitment of people. The other top reason that companies and membership organizations stutter-step their way to making decisive social business decisions is the fear that no one will visit and engage in their community.

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Topics: Online Community Management

Lurkers Rock! Who Says They Offer No Value?

Written by Andy Steggles | on November 19, 2013 at 9:30 AM

It's been awhile since the ASAE Annual Meeting, but I recently came across an Associations Now re-hash of a few sessions, including the one by friends Ben Martin and John Chen that sparked so much commentary about the value - or lack thereof - of lurkers in online communities.

Just to clarify, a "lurker" is a common term for someone who consumes content but does not create content, i.e. they read but don't create. I have to say that I totally disagree with the idea that lurkers are of no value in online communities. I see every lurker as both an asset to the community just by virtue of lurking, after all, if your members didn't read/consume/lurk, then it'd be much more unlikely that other members would create. Also, keep in mind that every lurker is a potential future contributor.

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Topics: Online Community Management, Engagement

Online Community Tips: 6 Noteworthy Articles You May Have Missed

Written by Joshua Paul | on November 5, 2013 at 8:09 AM

While we saw many useful articles over on social crm, online communities, and member engagement over the past month, there were six that stood out.

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Topics: Online Community Management

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