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Online Community Management Posts

Steal This Simple Way to Cement Your Online Community's Success Before You Launch It

Written by Joshua Paul | on November 18, 2014 at 10:15 AM | 4 minute read

Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard work pays off. However, in the excitement of the planning and launch process, it's not uncommon for companies to get ahead of themselves and neglect crucial details. When you're just starting out and everything is new, it's easy to laugh off the question of, "What could possibly go wrong?"

Unfortunately, it does take hard work and careful planning to make sure your online community is successful. There are several areas of research, strategic elements, and community management processes that, if not addressed during the planning phase, can lead to the derailing of your community down the line. With all that needs to go right, planning for the best and the worst at the same time can get a little overwhelming.

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Topics: Online Community Management, Online Community

Online Community Management: How to Get People to Participate [Quick Tip]

Written by Katie Bapple | on November 13, 2014 at 8:01 AM | 2 minute read

During my first year in online community management, I created a survey for a council of more than 1,000 members. The questions aimed to create an in-depth understanding of activity-related behavior patterns and general community utilization habits. I spent weeks on this survey, ensuring I had the perfect questions that would enable me to analyze every deterrent, motivation and decision-making factor of their interactions in the online community.

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Topics: Online Community Management, Engagement, Online Community

A Year In the Life of a Community Manager

Written by Lauren Wolfe | on November 6, 2014 at 3:00 PM | 6 minute read

Our guest blogger, Ryan McKeown, is an implementation project manager at Higher Logic. He focuses on helping new clients through the building, implementation and launch for their community sites. Ryan's post from Super Forum was originally published on Higher Logic's Users Group (HUG) blog.

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Topics: Online Community Management, Online Community

The 7 Ways to Source Members for Your Organization's Online Community

Written by Katie Bapple | on October 30, 2014 at 10:25 AM | 4 minute read

Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events.

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Topics: Online Community Management, Member Engagement, Online Community

Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM | 2 minute read

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

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Topics: Online Community Management, Marketing, Associations, Online Community

Everything You Need to Know About Careers in Community Management [Infographic]

Written by Joshua Paul | on October 28, 2014 at 8:30 AM | 4 minute read

If you've recently started to consider a career change to community management, chances are you've come up with more questions than answers.

Due to the relatively new need for community management positions, the various roles and responsibilities have gone largely undefined. However, if you have plans to embark on a career in this rapidly growing field, there are certain factors and details you'll need to know to make your plans.

Luckily, our friends at The Community Roundtable conducted an in-depth survey on the "role, compensation and career path of the community professional" to help answer some of the biggest questions surrounding community management careers. Some of their preliminary results have been released in an infographic you can download here.

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Topics: Online Community Management, Online Community

How to Handle Conflict and Controversy in Online Communities

Written by Katie Bapple | on October 23, 2014 at 8:30 AM | 3 minute read

In offline communities, conflict and controversy create socially polarized environments. Negativity monopolizes these interactions because in our own personal lives, they are the very interactions in which we aim to absolve ourselves.

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Topics: Online Community Management, Online Community

3 Easy Ways to Create Content for Your Online Community

Written by Katie Bapple | on October 16, 2014 at 9:26 AM | 3 minute read

Let's face it, sometimes brainstorming new content for your online community can feel like an absolute chore. Over time, not only is it easy to run dry on new, genius-invoking ideas, but finding the required time each day to produce both thoughtful and thought-provoking material  in mass can start to feel like your boss handed you a Sharpie and asked you to recreate the ceiling of the Sistine Chapel in their office. Impossible.

Content creation doesn't have to weigh down your day. In fact, once you measure the results of your efforts, it can't be quite rewarding. The solution is never to cut down on the volume of content you create to offset the agony, but rather to simplify the process. Yes, creating content can be simple!

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Topics: Online Community Management, Online Community

Four Essentials for Creating a Successful Online Community

Written by Katie Bapple | on October 9, 2014 at 8:30 AM | 4 minute read

 

Private online communities are not a universal business solution. According to Gartner, at least 70% of all online communities fail.

Lack of planning, poor business integration, unattainable market share, unaligned organizational motives and unrealistic expectations are all factors that impact community viability. However, you can avoid being a statistic by ensuring your online community has a foundation for success before making a costly investment.

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Topics: Online Community Management, Online Community

Growing an Online Community: A Case Study on Social Density and Ongoing Analysis

Written by Katie Bapple | on September 30, 2014 at 8:30 AM | 3 minute read

A bulk of my personal experience as a full-time online community manager was spent developing sizable communities of practice. It offered a great vantage point, because the years of quantitative and qualitative data available allowed me to uncover patterns of audience behaviors and interests, as well as corresponding community development processes, over time.

What did I learn? The most notable lesson was that somewhere in the success of the online communities we had grown, we got carried away - we physically grew the communities too much.

How Taking a Step Back Can Be the Best Way to Move Forward

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Topics: Online Community Management, Online Community

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