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Online Community Management Posts

Growing Together in 2014: Higher Logic's Year in Review

Written by Rob Wenger on December 30, 2014 at 3:28 PM | 2 minute read

Now is the perfect time to pause and reflect upon the work we've done together this year. The purpose of this post is to showcase some of our best stuff from 2014 (and there was a lot of it!). And what about 2015? We'll share what we have planned for Higher Logic and what's up for January.

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Topics: Online Community Management, Online Community

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM | 4 minute read

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Topics: Communications, Online Community Management, Online Community

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM | 5 minute read

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Topics: Online Community Management, Customer Communities, Online Community

The First Five Places to Look to Increase Online Community Engagement

Written by Joshua Paul | on November 25, 2014 at 9:55 AM | 5 minute read

By now, you're well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

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Topics: Online Community Management, Engagement, Online Community

Steal This Simple Way to Cement Your Online Community's Success Before You Launch It

Written by Joshua Paul | on November 18, 2014 at 10:15 AM | 4 minute read

Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard work pays off. However, in the excitement of the planning and launch process, it's not uncommon for companies to get ahead of themselves and neglect crucial details. When you're just starting out and everything is new, it's easy to laugh off the question of, "What could possibly go wrong?"

Unfortunately, it does take hard work and careful planning to make sure your online community is successful. There are several areas of research, strategic elements, and community management processes that, if not addressed during the planning phase, can lead to the derailing of your community down the line. With all that needs to go right, planning for the best and the worst at the same time can get a little overwhelming.

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Topics: Online Community Management, Online Community

Online Community Management: How to Get People to Participate [Quick Tip]

Written by Katie Bapple | on November 13, 2014 at 8:01 AM | 2 minute read

During my first year in online community management, I created a survey for a council of more than 1,000 members. The questions aimed to create an in-depth understanding of activity-related behavior patterns and general community utilization habits. I spent weeks on this survey, ensuring I had the perfect questions that would enable me to analyze every deterrent, motivation and decision-making factor of their interactions in the online community.

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Topics: Online Community Management, Engagement, Online Community

A Year In the Life of a Community Manager

Written by Lauren Wolfe | on November 6, 2014 at 3:00 PM | 6 minute read

Our guest blogger, Ryan McKeown, is an implementation project manager at Higher Logic. He focuses on helping new clients through the building, implementation and launch for their community sites. Ryan's post from Super Forum was originally published on Higher Logic's Users Group (HUG) blog.

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Topics: Online Community Management, Online Community

The 7 Ways to Source Members for Your Organization's Online Community

Written by Katie Bapple | on October 30, 2014 at 10:25 AM | 4 minute read

Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events.

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Topics: Online Community Management, Member Engagement, Online Community

Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM | 2 minute read

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

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Topics: Online Community Management, Marketing, Associations, Online Community

Everything You Need to Know About Careers in Community Management [Infographic]

Written by Joshua Paul | on October 28, 2014 at 8:30 AM | 4 minute read

If you've recently started to consider a career change to community management, chances are you've come up with more questions than answers.

Due to the relatively new need for community management positions, the various roles and responsibilities have gone largely undefined. However, if you have plans to embark on a career in this rapidly growing field, there are certain factors and details you'll need to know to make your plans.

Luckily, our friends at The Community Roundtable conducted an in-depth survey on the "role, compensation and career path of the community professional" to help answer some of the biggest questions surrounding community management careers. Some of their preliminary results have been released in an infographic you can download here.

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Topics: Online Community Management, Online Community

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