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Online Community Management Posts

What Startups Know About Building Community That Many Bigger Businesses Are Just Finding Out

Written by Joshua Paul | on March 10, 2015 at 9:20 AM | 5 minute read

The significant increase in online community management blogs, resources, and services over the past couple of years suggests that online community strategies are rapidly moving into main stream business strategy discussions. However, for some corners of the business landscape, it's already there. As usual, tech startups are leading the way in making effective use of this emerging approach to marketing and customer management.

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Topics: Online Community Management, Customer Advocacy, Customer Retention, Online Community

Creating a Private Online Community: Guide to Creating a Content Calendar

Written by Katie Oakes on March 5, 2015 at 8:30 AM | 5 minute read

When your private online community is just getting off the ground, there won't be much there. As more people join and participate in the community, the engagement opportunities for members will grow over time. However, in order to establish a clear value proposition for joining and participating from the very beginning of your launch you need content – original, useful, exclusive content.

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Topics: Online Community Management, Online Community

The 4 Qualities That Set Extraordinary Online Community Managers Apart

Written by Katie Bapple | on February 26, 2015 at 10:30 AM | 6 minute read

I've worked directly with a large variety of online community professionals. Throughout those experiences, I have discovered something that may sound obvious, but is critical to get out in the open:

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Topics: Online Community Management, Online Community

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM | 2 minute read

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Online Community Management, Customer Communities, Member Communities, Social Media, Online Community

Planning a Private Social Network: How to Structure the Community

Written by Katie Bapple | on February 20, 2015 at 9:25 AM | 4 minute read

One of the most important decisions you'll make in the early stages of planning your organization's private online community is the structure of your interactive spaces.

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Topics: Online Community Management, Online Community Software, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Associations, Member Communities, Online Community

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM | 3 minute read

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

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Topics: Online Community Management, Social Media, Marketing

Higher Logic Hearts HUG

Written by Lauren Wolfe | on February 10, 2015 at 4:56 PM | 2 minute read

Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It's the perfect example of a dynamic and happy online community. We couldn't be more in love with the engagement.

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Topics: Online Community Management

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Online Community, Marketing Automation

CMAD 2015: Community Managers Better and Bolder Than Ever

Written by Lauren Wolfe | on January 31, 2015 at 1:03 PM | 4 minute read

Happy 2015 Community Manager Appreciation Day!

Community Manager Appreciation Day (Monday, January 26, 2015) was epic. Bigger, better and bolder than last year. Recognizing and rewarding hard-working community managers should happen more than once a year and in every city. (There, we said it.) So we set out to make this happen.

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Topics: Online Community Management, Online Community

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