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Posts about Online Community Management

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Communications, Online Community Management, Engagement, Social Media

Video: Celebrate Community Managers [Community Manager Appreciation Day] #CMAD

Written by Joshua Paul | on January 26, 2015 at 7:40 AM

Today is Community Manager Appreciation Day!

Each year, we set aside the last Monday in January to recognize the spirit, expertise, and long hours of our organizations' community managers. If your company is lucky enough to have a community manager in place, then you know that their dedication to building community both online and in person is one of the primary reasons that your organization maintains strong relationships with customers, partners, members, and employees.

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Topics: Online Community Management

Why Online Community Managers Don't Get the Respect They Deserve (And What You Can Do About It)

Written by Joshua Paul | on January 22, 2015 at 11:45 AM

Online community management is an emerging field that is growing in popularity every month. While this is good news for the wealth of opportunities available to community managers, it also surfaces a problem that many people face once they begin managing online communities for businesses or nonprofit organizations.

Community Managers Don't Get the Respect That Is Owed to Their Role

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Topics: Online Community Management

5 Essential Online Community Management Tasks to Kick Off the Year

Written by Joshua Paul | on January 20, 2015 at 10:55 AM

With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier ambitions, there are a few online community management tasks you can tackle to get the year started off on the right foot.

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Topics: Online Community Management

Why Creating an Active Online Community Starts With Choosing the Right Topic

Written by Katie Bapple | on January 15, 2015 at 10:05 AM

So, you want to create an online community.

That's great! Whether you're a company interested in providing a space for your customers to collaborate, an organization interested in uniting your members, or a niche interest group simply aiming to connect people with other likeminded individuals, your online community strategy can be a valuable part of achieving your goals.

However, planning, launching, and managing an online community can also be a lot of work and a substantial investment. That's why it's important to figure out exactly what type of online community you're creating from the very beginning of the planning process. When you take the time to determine the right topic and target audience, you can avoid a common pitfall — creating a community with no purpose or audience.

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Topics: Online Community Management, Engagement

Growing Together in 2014: Higher Logic's Year in Review

Written by Rob Wenger on December 30, 2014 at 3:28 PM

Now is the perfect time to pause and reflect upon the work we've done together this year. The purpose of this post is to showcase some of our best stuff from 2014 (and there was a lot of it!). And what about 2015? We'll share what we have planned for Higher Logic and what's up for January.

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Topics: Online Community Management

Why Marketing Your Online Community is Critical to Its Success

Written by Katie Bapple | on December 12, 2014 at 8:45 AM

When it comes down to it, a private online community is a service offering. As such, you need to get people to drink the proverbial Kool-Aid. Your target audience is just as busy as you are. Your community members are constantly being bombarded with demands on their time and attention.

How will you get them to take time to visit and participate in your online customer or member community?

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Topics: Communications, Online Community Management

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Topics: Online Community Management, Customer Communities

The First Five Places to Look to Increase Online Community Engagement

Written by Joshua Paul | on November 25, 2014 at 9:55 AM

By now, you're well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

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Topics: Online Community Management, Engagement

Steal This Simple Way to Cement Your Online Community's Success Before You Launch It

Written by Joshua Paul | on November 18, 2014 at 10:15 AM

Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard work pays off. However, in the excitement of the planning and launch process, it's not uncommon for companies to get ahead of themselves and neglect crucial details. When you're just starting out and everything is new, it's easy to laugh off the question of, "What could possibly go wrong?"

Unfortunately, it does take hard work and careful planning to make sure your online community is successful. There are several areas of research, strategic elements, and community management processes that, if not addressed during the planning phase, can lead to the derailing of your community down the line. With all that needs to go right, planning for the best and the worst at the same time can get a little overwhelming.

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Topics: Online Community Management

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