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Online Community Management Posts

Planning a Private Social Network: How to Structure the Community

Written by Katie Bapple | on February 20, 2015 at 9:25 AM | 4 minute read

One of the most important decisions you'll make in the early stages of planning your organization's private online community is the structure of your interactive spaces.

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Topics: Online Community Management, Online Community Software, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM | 3 minute read

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

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Topics: Online Community Management, Marketing, Social Media

Higher Logic Hearts HUG

Written by Lauren Wolfe | on February 10, 2015 at 4:56 PM | 2 minute read

Higher Logic clients love our Higher Logic Users Group (HUG) and so do we! It's the perfect example of a dynamic and happy online community. We couldn't be more in love with the engagement.

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Topics: Online Community Management

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

CMAD 2015: Community Managers Better and Bolder Than Ever

Written by Lauren Wolfe | on January 31, 2015 at 1:03 PM | 4 minute read

Happy 2015 Community Manager Appreciation Day!

Community Manager Appreciation Day (Monday, January 26, 2015) was epic. Bigger, better and bolder than last year. Recognizing and rewarding hard-working community managers should happen more than once a year and in every city. (There, we said it.) So we set out to make this happen.

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Topics: Online Community Management, Online Community

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Written by Katie Bapple | on January 29, 2015 at 8:49 AM | 4 minute read

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it's important to figure out your total feasible market size. By taking the time to assess your target audience's level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Topics: Communications, Online Community Management, Engagement, Social Media, Online Community

Video: Celebrate Community Managers [Community Manager Appreciation Day] #CMAD

Written by Joshua Paul | on January 26, 2015 at 7:40 AM | 1 minute read

Today is Community Manager Appreciation Day!

Each year, we set aside the last Monday in January to recognize the spirit, expertise, and long hours of our organizations' community managers. If your company is lucky enough to have a community manager in place, then you know that their dedication to building community both online and in person is one of the primary reasons that your organization maintains strong relationships with customers, partners, members, and employees.

Last year, we outlined several ways that you can truly show appreciation for your community managers with a nifty chart worthy of the refrigerator door. Today, Higher Logic is unveiling a shareable video that opens the door further to the world of community managers.

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Topics: Online Community Management, Online Community

Why Online Community Managers Don't Get the Respect They Deserve (And What You Can Do About It)

Written by Joshua Paul | on January 22, 2015 at 11:45 AM | 6 minute read

Online community management is an emerging field that is growing in popularity every month. While this is good news for the wealth of opportunities available to community managers, it also surfaces a problem that many people face once they begin managing online communities for businesses or nonprofit organizations.

Community Managers Don't Get the Respect That Is Owed to Their Role

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Topics: Online Community Management, Online Community

5 Essential Online Community Management Tasks to Kick Off the Year

Written by Joshua Paul | on January 20, 2015 at 10:55 AM | 4 minute read

With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier ambitions, there are a few online community management tasks you can tackle to get the year started off on the right foot.

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Topics: Online Community Management, Online Community

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