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Online Community Management Posts

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Communications, Online Community Management, Member Engagement, Online Community

What Can Community Professionals Learn from Influencer Marketing?

Written by Molly Talbert | on April 20, 2017 at 8:30 AM | 4 minute read

Imagine if Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. It’s an obstacle many community professionals struggle with - especially since the internet is more vast than ever, making it harder to grab anyone’s attention.

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Topics: Online Community Management, Engagement, Marketing, Online Community

How to Grow Your Community Management Career Faster

Written by Julie Dietz on April 13, 2017 at 8:30 AM | 6 minute read

“Act as if what you do makes a difference. It does.” – William James, Philosopher and Psychologist

That’s good career advice no matter what field you’re in, but it’s particularly powerful for community managers. Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

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Topics: Online Community Management, Online Community

How to Calculate the Impact of Online Community Engagement on Your Business

Written by Julie Dietz on April 4, 2017 at 8:30 AM | 9 minute read

You slave over your community. The alerts never stop chiming on your phone, your email is the first thing you check every morning, and you know your all-star members better than you know your best friend.

You are a master of online engagement.

So when your quarterly meeting with the executive team rolls around, you’re ready. You hit your presentation out of the park… until the CFO asks how online community engagement is impacting sales goals. Do all those forum posts translate to more revenue? Can you show them those numbers?

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Topics: Online Community Management, Engagement, Online Community

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Written by Katie Bapple | on March 30, 2017 at 8:30 AM | 5 minute read

Dear online community professionals,

We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue.

We need to reach further, grow the ranks of our advocates and allies inside the office, and push ourselves to learn the information we so desperately need to grow and succeed.

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Topics: Online Community Management, B2B Communities, Associations, Online Community

Should You Remove Negative Reviews from Your Community?

Written by Molly Talbert | on March 23, 2017 at 8:30 AM | 5 minute read

You went out to dinner and had a horrible experience. What do you do? Many people would go to a site like Yelp and post about how the food was late, cold, and over-priced. Hopefully the restaurant either sees your review and apologizes, or a future customer decides to eat somewhere else.

The truth is, consumers trust peers, even if they find that advice online. According to Jay Baer’s book, Hug Your Haters, 80 percent of American consumers say they trust online reviews as much as personal recommendations. People are swayed by online reviews even if they don’t know the person who wrote it.

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Topics: Online Community Management, Customer Retention, Customer Support, Online Community

Why You Should Be Measuring Community Vibrancy

Written by Julie Dietz on March 21, 2017 at 8:30 AM | 5 minute read

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume.

But how far will Excel get you if you can’t get along with your coworkers or persuade your boss to try a brilliant new idea? While considered less weighty than other skill sets, soft skills are critical for success.

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Topics: Online Community Management, Engagement, Online Community

Improve Your Customer Retention Program with an Online Community

Written by Molly Talbert | on March 16, 2017 at 8:30 AM | 4 minute read

 

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers.

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Topics: Online Community Management, Marketing, Customer Retention, Online Community

How to Increase Participation in Your Online Community Using Social Psychology

Written by Julie Dietz on March 14, 2017 at 8:30 AM | 6 minute read

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. I gave in and started studying. A few months later, my new HTML skills led to a raise. Eventually, they even landed me a better job.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

Bringing Real-Life Neighborhoods Online: NextDoor’s Privacy Issues

Written by Molly Talbert | on March 9, 2017 at 8:30 AM | 5 minute read

NextDoor reinvented the idea of a neighborhood listserv, and turned what used to be mass emailing into an online neighborhood community. To join, you simply confirm your address via credit card, phone number, or a postcard sent to your house. Once you have access to your neighborhood community, members share all sorts of information, such as garages sales, lost and found items, break-ins, or information about local elections.

It’s an empowering concept that has taken off - as of June 2016, over 100,000 neighborhoods in the United States had joined NextDoor. The idea of real places informing online spaces worked to NextDoor’s advantage.

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Topics: Online Community Management, Online Community

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