If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization's strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment's success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated.