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Online Community Management Posts

The Ultimate Guide to Launching an Online Community

Written by Katie Bapple | on April 30, 2015 at 8:05 AM | 7 minute read

If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization's strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment's success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated. 

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Topics: Online Community Management, Online Community

Private Online Communities: How to Write Headlines that Drive Engagement

Written by Joshua Paul | on April 28, 2015 at 9:40 AM | 5 minute read

We live in a world that is saturated with more content than any one person can consume. You see in every time you open your browser, tap an app in your phone, check your inbox, or scroll through your social stream. If you're experiencing content overload online, you can bet that your customers are too.

So how do you cut through the noise to get eyes to your private online community?

Building a private online customer or member community requires a commitment to consistently growing engagement over time, with the ultimate goal of creating a social space where people can come together to share values and experiences. Marketers and community managers have one large challenge in common.

The challenge:
Convince your busy target audience to take precious time out of their lives to engage with your company or organization.
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Topics: Online Community Management, Engagement, Communications, Online Community

Improve Your Community Engagement in Three Easy Steps

Written by Rob Wenger on April 23, 2015 at 11:00 AM | 2 minute read

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Topics: Online Community Management, Engagement, Online Community

The Importance of Soft Launching Your Online Customer or Member Community

Written by Joshua Paul | on April 23, 2015 at 8:15 AM | 5 minute read

After months of strategizing, planning and hard work, you're finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

Reality Check for Your Online Communities

Written by Sarah Robinson | on April 21, 2015 at 4:31 PM | 2 minute read

I've been in a lot of conversations recently with community managers and leaders who are feeling incredibly frustrated with the way their communities are (or are not) engaging and growing. As I dig down into what might be causing this frustration, I often run into the same problem over and over again: reality.

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Topics: Online Community Management, Online Community

When to Open, When to Close: Adding New Communities

Written by Andy Steggles | on April 10, 2015 at 4:21 PM | 3 minute read

Many communities feel the pressure from committees, interest groups and other members to open new communities within their site (example: a Community for teachers has a lot of discussions on curriculum across the state, and members of a committee would like to start a separate community within the site). It's a tall order if those groups aren't prepared to develop a community plan, create seed questions and advocate on its behalf for support and engagement. These frequent requests can wear on community managers, who don't want to give out free tickets to possibly non-active communities.

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Topics: Online Community Management, Engagement, Online Community

Online Community Management: How to Create a Terms of Use for Your Online Community

Written by Katie Bapple | on April 2, 2015 at 8:31 AM | 4 minute read

Where online community moderation guidelines are your community's code of conduct, Terms of Use are its governing bylaws.

Terms of Use describe an online community member's rights and responsibilities regarding the use of your online community. By using the community, they agree to enter a legally binding agreement on all the terms outlined in your Terms of Use.

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Topics: Online Community Management, Online Community

Online Community Management: An Overview of Community Moderation Guidelines

Written by Katie Bapple | on March 26, 2015 at 8:30 AM | 3 minute read

 

Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Topics: Online Community Management, Online Community

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM | 2 minute read

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Engagement, Online Community Management, Social Media, Online Community

Why An Engaging Online Community Starts with Company Wide Participation

Written by Katie Bapple | on March 19, 2015 at 8:20 AM | 4 minute read

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn't even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Topics: Online Community Management, Engagement, Online Community

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