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Online Community Management Posts

Improve Your Community Engagement in Three Easy Steps

Written by Rob Wenger on April 23, 2015 at 11:00 AM | 2 minute read

When it comes right down to it, the function of an online community is all about giving people a place to engage, no matter their interests or industries. There are a number of cases that point to the bottom line results of having an engaged community. The American Society of Association Executives found that their members who are engaged in their online community are 30% more likely to renew. Further, they found that these engaged members are 23% more likely to recommend ASAE to their peers. It's engagement or nothing.

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Topics: Online Community Management, Engagement, Online Community

The Importance of Soft Launching Your Online Customer or Member Community

Written by Joshua Paul | on April 23, 2015 at 8:15 AM | 5 minute read

After months of strategizing, planning and hard work, you're finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

Reality Check for Your Online Communities

Written by Sarah Robinson | on April 21, 2015 at 4:31 PM | 2 minute read

I've been in a lot of conversations recently with community managers and leaders who are feeling incredibly frustrated with the way their communities are (or are not) engaging and growing. As I dig down into what might be causing this frustration, I often run into the same problem over and over again: reality.

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Topics: Online Community Management, Online Community

When to Open, When to Close: Adding New Communities

Written by Andy Steggles | on April 10, 2015 at 4:21 PM | 3 minute read

Many communities feel the pressure from committees, interest groups and other members to open new communities within their site (example: a Community for teachers has a lot of discussions on curriculum across the state, and members of a committee would like to start a separate community within the site). It's a tall order if those groups aren't prepared to develop a community plan, create seed questions and advocate on its behalf for support and engagement. These frequent requests can wear on community managers, who don't want to give out free tickets to possibly non-active communities.

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Topics: Online Community Management, Engagement, Online Community

Online Community Management: How to Create a Terms of Use for Your Online Community

Written by Katie Bapple | on April 2, 2015 at 8:31 AM | 4 minute read

Where online community moderation guidelines are your community's code of conduct, Terms of Use are its governing bylaws.

Terms of Use describe an online community member's rights and responsibilities regarding the use of your online community. By using the community, they agree to enter a legally binding agreement on all the terms outlined in your Terms of Use.

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Topics: Online Community Management, Online Community

Online Community Management: An Overview of Community Moderation Guidelines

Written by Katie Bapple | on March 26, 2015 at 8:30 AM | 3 minute read

 

Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Topics: Online Community Management, Online Community

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM | 2 minute read

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Online Community Management, Engagement, Social Media, Online Community

Why An Engaging Online Community Starts with Company Wide Participation

Written by Katie Bapple | on March 19, 2015 at 8:20 AM | 4 minute read

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn't even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Topics: Online Community Management, Engagement, Online Community

Teach This to Your Online Community Members to Grow Participation Faster

Written by Joshua Paul | on March 17, 2015 at 8:25 AM | 5 minute read

Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:

  • Onboarding new members
  • Turning them into contributing members
  • Coordinating content
  • Using the data from your online community to make better business decisions
  • Making sure you spend your community management hours on the right processes and member segments to grow the community

It's safe to say the "to-do" list is fairly long.

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Topics: Online Community Management, Member Engagement, Online Community

KPIs For Community Success: Measure What Matters

Written by Andy Steggles | on March 13, 2015 at 10:17 AM | 2 minute read

Trying to figure out how to measure the success of your community? There's no one size fits all for picking key performance indicators (KPIs). That shouldn't come as a surprise - the measures of success for an internal community within an organization should be different than an external association or customer support community.

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Topics: Online Community Management, Engagement, Online Community

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