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Online Community Management Posts

Online Community Management Plan: How To Get Buy-In From Across Your Company

Written by Katie Oakes on October 27, 2015 at 8:00 AM | 2 minute read

 

It takes a village to launch and maintain an active online customer community. The most successful customer and member communities are supported by many people in addition to the community management team. 

So where should you start building your coalition? Right inside your company walls.

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Topics: Online Community Management, Online Community

The Top Five Things I Wish I Knew Before Launching an Online Community

Written by Jenny Taylor | on October 26, 2015 at 11:00 AM | 3 minute read


As I mentioned in my previous post, I am coming from a previous online community launch from which I learned a great many lessons. My only hope is maybe others in a similar position can possibly learn from my “shoulda coulda woulda’s.”

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Topics: Online Community Management, Online Community

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM | 3 minute read

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Engagement, Online Community Management, Member Engagement, Online Community, Marketing Automation

The Secret to Marketing Your Community: Show, Don't Tell

Written by Lindsay Starke | on October 19, 2015 at 9:00 AM | 3 minute read

Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor. This is relatively common in community manager land, I’ve found—so hello to all of my fellow failed novelists out there!

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Topics: Online Community Management, Engagement, Marketing, Online Community

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM | 2 minute read

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement, Online Community

Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Written by Caitlin Struhs | on October 14, 2015 at 9:00 AM | 2 minute read

We can’t believe it’s been six years since our inaugural Higher Logic Super Forum. This community event has seen explosive growth since its inception – our humble beginnings included a small gathering of about 100 community users attending only a few sessions!

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Topics: Online Community Management, Community Platforms & Updates, Online Community

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM | 3 minute read


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Engagement, Online Community Management, Social Media, Marketing, Online Community

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM | 2 minute read

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement, Online Community

Quick Tip: How to Overcome Online Community Managers' Biggest Challenge

Written by Alexia Roseliep on October 8, 2015 at 1:30 PM | 3 minute read

The best community managers proactively focus on the processes that engage the most people, rather than letting issues with individual community members take up their time. However, even the most experienced community manager can't be fully in control of their schedule.

When you are responsible for providing value to both your community members and your organization, your day can often get derailed by changing market conditions, shifting business priorities, and surprise initiatives.

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Topics: Online Community Management, Online Community

11 Must Reads for Every Community Manager

Written by Molly Talbert | on October 6, 2015 at 10:30 AM | 5 minute read

The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible. In the words of the wise President Abraham Lincoln, “Don’t believe everything you read on the Internet …”

To make your life easier, we compiled a list of some of our favorite resources. These books and blogs are tried and true for many of us in the Orange Army, from our community managers to our bloggers.

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Topics: Engagement, Online Community Management, Online Community

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