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Online Community Management Posts

Investing in Yourself: Professional Development for Community Managers

Written by Caitlin Struhs | on November 17, 2015 at 9:26 AM | 5 minute read

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. 

We've all been there. You go to an event. A conference. A workshop. You leave inspired - with takeaways, idea lists, a stack of business cards and contacts. On the ride or flight home, your brain is swimming with the things you're going to do the moment you get back to the office.

And all too often - inspiration leaves the moment you walk back in the door.

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Topics: Online Community Management, Online Community

How to Manage Your Online Community Without a Full-Time Community Manager

Written by Crystal Coleman on November 17, 2015 at 8:30 AM | 4 minute read

In an ideal world, every online community would have a perfectly suited team of community managers working full-time to make the community awesome. Unfortunately, the reality of business needs and priorities often means that communities have to prove their value before upper management will commit to a full-time employee for them. This common situation, in turn, makes it difficult to really focus the time and effort that's needed to get value out of a community. It's a Catch-22.

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Topics: Online Community Management, Online Community

The Six Most Important Analytics for Community Managers to Track

Written by Molly Talbert | on November 11, 2015 at 8:30 AM | 4 minute read

We all know we should track our community members’ activities (we already convinced you in this post), but what exactly are the best metrics to keep our eyes on?

Sometimes it’s a rocky start – the data is either overwhelming or difficult to find. Luckily, most community sites include dashboards that collect data and display metrics for you, so you should have a good baseline to start. Even with that tool, how do you know what the important community management metrics are, besides just hoping your membership grows?

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Topics: Online Community Management, Online Community

The State of the Community Industry: A Return to Community-Driven Business

Written by Caitlin Struhs | on November 6, 2015 at 11:00 AM | 3 minute read

David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success.

The common thread is using technology to bring people together. The original definition for a company was a group of people coming together to exchange goods. All organizations have experienced a shift from centralized and isolated to more optimized and collaborative. Things have changed now that everyone is connected – think about the social media manager revolution, where people have to be proactive and cognizant of relationships rather than just data. People are really putting happy customers first.

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Topics: Online Community Management, Online Community

Three Reasons You Need a Dedicated Community Manager

Written by Jenny Taylor | on November 3, 2015 at 10:00 AM | 2 minute read


At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community? Isn't the community just moving your everyday conversations online?

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Topics: Online Community Management, Member Engagement, Online Community

The Quantified Community

Written by Molly Talbert | on October 29, 2015 at 7:30 AM | 3 minute read

Many people think that the Holy Grail for community managers is proving a community’s ROI. Wrong! In Rachel Happe’s Super Forum keynote address, she said that many people misunderstand this point. The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI.

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Topics: Online Community Management, Online Community

Crack the Social Code: Turn Members Into Contributors

Written by Molly Talbert | on October 28, 2015 at 9:00 AM | 4 minute read


Ever wonder how to get inside your members’ heads and motivate them to participate? Richard Millington can help, an expert with over 12 years of experience in community building. How does he do it? He uses basic, yet powerful, psychological forces -- tapping into what makes us human and what motivates us -- to excite and engage members in a deep, meaningful way. In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories.

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Topics: Online Community Management, Member Engagement, Customer Engagement, Online Community, Marketing Automation

Online Community Management Plan: How To Get Buy-In From Across Your Company

Written by Katie Oakes on October 27, 2015 at 8:00 AM | 2 minute read

 

It takes a village to launch and maintain an active online customer community. The most successful customer and member communities are supported by many people in addition to the community management team. 

So where should you start building your coalition? Right inside your company walls.

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Topics: Online Community Management, Online Community

The Top Five Things I Wish I Knew Before Launching an Online Community

Written by Jenny Taylor | on October 26, 2015 at 11:00 AM | 3 minute read


As I mentioned in my previous post, I am coming from a previous online community launch from which I learned a great many lessons. My only hope is maybe others in a similar position can possibly learn from my “shoulda coulda woulda’s.”

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Topics: Online Community Management, Online Community

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM | 3 minute read

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Engagement, Online Community Management, Member Engagement, Online Community, Marketing Automation

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