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Online Community Management Posts

Diversity Strengthens (and Grows) Your Community

Written by Molly Talbert | on December 30, 2015 at 10:00 AM | 5 minute read

Diversity is a global topic that deserves attention. These days, most people know diversity and inclusion is important for a culture and community to thrive, but it can be hard to back up that claim with solid answers -- beyond just knowing, morally, that diversity is important. Since your online community is an extension of your organization -- whether comprised of association members, customers for a certain product or service, or just die-hard fans of a movement -- it makes sense that maintaining diversity in an online community is important, as well.

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Topics: Online Community Management, Customer Experience, Online Community

The 9 Most Popular Online Community Management Articles of the Year

Written by Nick Davis on December 29, 2015 at 12:15 PM | 5 minute read

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016.

Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it's just as important that you spend some time developing a strategy for your community going into 2016.

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Topics: Online Community Management, Online Community

People Powered Communities in 2015: Higher Logic's Year in Review

Written by Rob Wenger on December 28, 2015 at 1:56 PM | 2 minute read

The holidays are a great time to reflect on all of the year’s hard work, and what we’ve accomplished together in 2015. I’d like to brag about a few outstanding goals Higher Logic (and our clients!) achieved this year.

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Topics: Community Platforms & Updates, Online Community Management, Online Community

3 Online Community Management Tools That Turn Members into Contributors

Written by Nick Davis on December 22, 2015 at 11:31 AM | 4 minute read

 

As a community manager, your primary goal is to ensure the success of your community. Okay, but that's pretty broad. What does that really mean? Well, it usually means that you're really responsible for keeping your community members engaged and participating.

This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? How do you make your community feel relevant to your members?

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Topics: Online Community Management

A Kick-Ass Community Manager Q&A

Written by Caitlin Struhs | on December 22, 2015 at 11:00 AM | 16 minute read

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. 

But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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Topics: Online Community Management, Online Community

Tension in Your Community is Good

Written by Molly Talbert | on December 21, 2015 at 10:00 AM | 3 minute read

Wouldn’t it be wonderful if everyone just got along? It’s nice to daydream, but it’s not going to happen (and who wants smooth sailing all the time, anyway?). As a community manager, it can be tempting to tiptoe around members and quash any bubbling conflict, tensions or heated debates. After all, you’re trying to cultivate a welcoming, supportive environment, right?

Although you’re coming from the right place -- a place where you care about your members and the community’s longevity -- it’s actually a disservice to quell all the tension. One of Higher Logic’s own community managers, Jenny Taylor, wrote about this misconception in a recent blog post. We aren’t saying compromise on respect -- respect is a given -- but tension and differing opinions are important and increase your community’s value.

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Topics: Online Community Management, Engagement, Online Community

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays

Written by Nick Davis on December 15, 2015 at 1:08 PM | 4 minute read

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

To make community management more concrete, it can be helpful to pull lessons from the communities around us every day, and at no other time of year are communities more valuable than the holidays.

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Topics: Online Community Management, Online Community

The Link Between Community Managers and Community Organizers

Written by Molly Talbert | on December 15, 2015 at 9:00 AM | 4 minute read

As a community manager, it may feel like you’re often breaking new ground, trail-blazing through an innovative profession. And you are. It’s a relatively new job force and there aren’t many forebearers for you to look back on.The very idea that you could have a collaborative community online was in its infancy in the mid-’90s (discounting old listservs and forums popping up since the 1970s), and didn’t really begin to take off until the 2000s (...guess MySpace was good for something). Although it’s a robust profession now, without much history, where should you look to gain inspiration when you need it.

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Topics: Online Community Management, Online Community

Nine Characteristics of Online Communities That Work

Written by Lindsay Starke | on December 14, 2015 at 10:30 AM | 6 minute read

I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline. Different strategies will work for different communities. And if anything I say feels like it doesn't fit with your community demographics or organizational goals, then throw it out.

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Topics: Online Community Management, Online Community

Are You Really Ready for an Online Community?

Written by Molly Talbert | on December 10, 2015 at 8:00 AM | 4 minute read

You’re thinking of getting a community. Everyone is talking about how great they’ll be for your organization, so now you’re looking into it. In the era of social media when everything is accessible online, it’s inevitable for many organizations to turn to private, cloud based communities. There are many benefits for both customers/members and organizations.

Although social media is very prevalent and widely used by most organizations, online communities are new. Understandably, figuring out if you really need one can be difficult.

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Topics: Online Community Management, Online Community

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