What’s the key to engagement? Empowered members.
Customers and members often go to communities for information -- that’s great, and you want your community to be chock-full of awesome, valuable information. But that shouldn’t be the only end goal. You don’t want people to log in only when they have the occasional question. You want community to be part of their routine, with regular check-ins and contributions.
So, how do you get people coming back often? How do you help members and customers find value in your community?