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Online Community Management Posts

Evolving Your Community as It Grows

Written by Molly Talbert | on November 9, 2017 at 8:30 AM | 3 minute read

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years.

To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years?

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Topics: Online Community Management, Customer Advocacy, Online Community

4 Customer Retention Metrics You Can Find in Your Online Community

Written by Julie Dietz on November 2, 2017 at 8:30 AM | 4 minute read

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

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Topics: Online Community Management, Customer Engagement, Customer Retention, Online Community

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM | 5 minute read

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

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Topics: Online Community Management, Engagement, Marketing, Online Community

The Most Overlooked Must-Haves (and Dos) in an Online Community

Written by Julie Dietz on September 21, 2017 at 8:30 AM | 5 minute read

Want some easy to create and implement ideas that will enhance, protect and engage your community?

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. By making the most of these, you can save time and cut down pressure on your staff.

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Topics: Online Community Management, Engagement, Online Community Software, Online Community

Is Your Company Using Online Community Data Effectively?

Written by Scott K. Wilder | on September 14, 2017 at 8:30 AM | 8 minute read

In my last post, I talked about folding community into your larger business operations to better serve customers and your company, a technique known as Community as an Integrated Service (CIS). I also laid out the fundamentals of PIE (Processes, Integrations and Ecosystems), a framework for building out CIS. Well, every pie needs filling, whether it is blueberry or raspberry. CIS’ PIE filling is Data.

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Topics: Online Community Management, Customer Communities, Online Community

How to Enable Subject Matter Experts to Contribute in Your Online Community

Written by Trevor Noland on August 31, 2017 at 8:30 AM | 4 minute read

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

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Topics: Online Community Management, Engagement, Online Community

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Written by Scott K. Wilder | on July 20, 2017 at 8:30 AM | 7 minute read

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings. Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM.

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Topics: Online Community Management, Customer Communities, Customer Experience, Online Community

An Introvert’s Guide to Growing a Private Online Community

Written by Julie Dietz on July 6, 2017 at 8:30 AM | 5 minute read

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

While society applauds the gregariousness of extroverts and those who can “work a room,” Susan Cain clearly explains what introverts bring to the table. What is particularly amazing is how she sees introverts thriving in social media. Because introverts can, in fact, be some of the most successful social media and online community managers, all despite their tendency to keep to themselves.

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Topics: Online Community Management, Member Experience, Member Engagement, Online Community

5 Ways You Know It’s Time to Grow Your Community Management Team

Written by Julie Dietz on June 29, 2017 at 8:30 AM | 4 minute read

Growth can be a predicament for any team in any organization. Too early, and you’re shouldering additional cost before it’s warranted. Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience.

That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development, and mentoring. In the beginning, one or two people may be able to manage all these projects, but they will likely become strapped for resources as demand grows. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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Topics: Online Community Management, Member Experience, Member Engagement, Online Community

Three Top Takeaways from the 2017 State of Community Management Report

Written by Molly Talbert | on June 20, 2017 at 8:30 AM | 4 minute read

How does your community stack up against all the rest? Are your ‘best practices’ really the best?

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace. This year, The Community Roundtable uncovered incredible insights by surveying more than 300 communities of all types, sizes and ages.

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Topics: Online Community Management, Engagement, Online Community

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