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Online Community Management Posts

Hacking Your Community's Subconscious

Written by Molly Talbert | on January 28, 2016 at 8:30 AM | 6 minute read

You’re not lazy, but sometimes your brain is. It has so much to compute and process each millisecond that it needs all the extra help it can get. To do this, brains have developed little mental shortcuts we’re often not aware of but influence our decisions instantly. Many of these hardwired tricks are survival tactics that helped humans evolve to be the species we are today, but can trip us up in the modern world sometimes.

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Topics: Online Community Management, Engagement, Member Experience

The Pros and Cons of Allowing Anonymous Posts in Online Communities

Written by Maggie McGary | on January 27, 2016 at 11:03 AM | 4 minute read

Even though it’s been a few months since the HUG Super Forum, which I was really excited to have a chance to attend/blog from, I’m still buzzing (sorry Rich Millington--couldn’t help myself!) from the excitement and focus on the discipline of community management. I’m not a current Higher Logic client, but it was great to hear about what’s new and on the horizon for the Higher Logic platform for 2016 and to have a chance to chat with friends old and new...or at least IRL new.

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Topics: Online Community Management, Online Community

Is Grammar Still Important?

Written by Molly Talbert | on January 26, 2016 at 8:00 AM | 7 minute read

Language constantly evolves, which makes it beautiful and fascinating to study. And with the advent of texting, instant messaging and social media, language is evolving even more quickly than normal. Since we now have the capacity for instant written communication, a huge historical shift happened -- we write as we speak. And now we’re beginning to speak as we write. Rather than only texting words like lol, jk, rofl, etc., people now speak them in everyday language. This fascinating back-and-forth flow of words from text to speech created another shift -- we now have a tendency to write informally most of the time.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

How Many Community Members Equal Success?

Written by Andy Steggles | on January 25, 2016 at 8:30 AM | 5 minute read

I have a simple question -- how many users do you need to be a successful, active community? We talk often about engagement, onboarding new members, ensuring ROI -- all important issues to discuss -- but what about basic numbers?

First, let’s quickly define what I mean by ‘success’ in this post. Each organization has unique needs and definitions of success for their particular community. That’s as it should be -- communities are helpful in a variety of ways and can thrive in all types of organizations. In this post, I’ll broadly define success as an active community with regular, sustainable engagement.

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Topics: Online Community Management, Online Community

CMAD 2016: It’s the Year of Community Management

Written by Caitlin Struhs | on January 25, 2016 at 8:00 AM | 2 minute read

Happy Community Manager Appreciation Day!

This is one of our favorite days of the year. The community management industry is making great strides and growing rapidly into 2016, thanks to innovative content and collaboration amongst community managers.

Reflecting on where community management is headed next, we decided to touch on four distinct themes for this year’s celebration. We’ve been sharing our favorite resources and topics all month long, but here’s a quick wrap-up of our top CMAD posts:

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Topics: Online Community Management, Online Community

What To Do When Your Community is in Crisis

Written by Molly Talbert | on January 20, 2016 at 8:30 AM | 5 minute read

Imagine: you just sat down with a cup of coffee to start the day’s work and notice an angry, ranting blog post about a recent decision your organization made. Suddenly, your coffee tastes extra bitter. Throughout the day, the post only gains more traction and the comments spiral out of control, becoming unproductive and trolling.

Looks like crisis hit.

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Topics: Online Community Management, Engagement, Online Community

Online Community Management: How to Ask Questions that Will Get People Engaged

Written by Nick Davis on January 19, 2016 at 8:59 AM | 4 minute read

Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales? Well, all of these business outcomes aren't possible if your community members aren't engaging with each other.

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Topics: Online Community Management, Engagement, Online Community

Feeling the Burn(out)

Written by Molly Talbert | on January 18, 2016 at 8:00 AM | 4 minute read

Some call it the “dark side” of community management. It isn’t often discussed, but as they check emails late at night and have stress dreams about work, many community managers worry it’s just around the corner -- burnout.

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. As you jump on the train, don’t be fooled -- it’s a multifaceted profession and can be emotionally taxing.

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Topics: Online Community Management, Online Community

Pitching Your Association's Online Community Strategy: How to Overcome Common Objections

Written by Christina Green | on January 14, 2016 at 8:30 AM | 4 minute read

Whenever you are trying to do something innovative, you can rest assured there will always be haters. Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don't want tied to a sunken ship. Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch).

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Topics: Online Community Management, Associations, Online Community

Moderation 101: 6 Tips to Help You Toe the Community Line

Written by Molly Talbert | on January 14, 2016 at 8:30 AM | 5 minute read

 

Don’t underestimate good moderation -- it’s a skill that takes practice. And if you want strong engagement and robust discussion on your community, it’s an ability your community manager must have, especially at the beginning.

A large part of becoming a good moderator is knowing how to strike the balance between controlling conversations to maintain order, contributing to make sure conversations don't die, and giving members or customers free reign to express themselves. You don't want mayhem, yet you don't want to dampen discussions before they even get going.

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Topics: Online Community Management, Engagement, Online Community

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