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Online Community Management Posts

Seven Professional Skills Community Managers Should Consider Developing

Written by Lindsay Starke | on February 17, 2016 at 10:00 AM | 5 minute read

Over the past decade, I’ve watched community management go from something that was primarily self-taught to a discipline with a wide variety of professional development opportunities. New programs and events spring up regularly, where community managers from across industries and life histories can come together and share what they’ve learned with one another. It’s pretty awesome to witness.

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Topics: Online Community Management, Online Community

User Experience and Accessibility

Written by Mark Eichler on February 16, 2016 at 10:00 AM | 4 minute read

 

All aboard the community platform! If you want everyone in your organization to engage on your community, you need to make sure it’s accessible for everyone, including people with visual impairments or physical impairments that prevent them from using a mouse.

All websites should strive to achieve accessibility principles. So how do you make sure your website is as accessible as it can be? Really, there are three different parts to the puzzle, especially for social and community-centered online experiences: what a software platform offers, what administrators running your platform can do, and what your members and users can do.

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Topics: Online Community Management, Customer Experience, Member Experience, Marketing Automation, Online Community

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM | 5 minute read

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

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Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience, Online Community

For the Love of Community

Written by Lauren Wolfe | on February 12, 2016 at 10:00 AM | 3 minute read

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community?

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Topics: Online Community Management, Online Community

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM | 4 minute read

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Topics: Online Community Management, Engagement, Online Community

Reducing Cognitive Load: The Best UX Design for Your Community Site

Written by Molly Talbert | on February 8, 2016 at 9:00 AM | 7 minute read


Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad? Their user experience was poor and I couldn’t figure out what steps I needed to take -- the extraneous cognitive load was too much.

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Topics: Online Community Management, Marketing, Customer Experience, Member Experience, Online Community

The WELL — Where Online Community Began

Written by Molly Talbert | on February 4, 2016 at 8:30 AM | 5 minute read

What happens if everyone in the world (at least, everyone with internet) has access to the same platform and can interact with one another?

In 2016, we have a pretty good idea of what happens. We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Amazing things happen when we’re connected -- community has the ability to really empower members and create strong loyalty for a platform.

But that gets me thinking: how did virtual communities start?

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Topics: Online Community Management, Online Community

A Career in Community Management: What Experience Do You Need?

Written by Molly Talbert | on February 3, 2016 at 8:30 AM | 4 minute read

So, you want to be a community manager. Since “community management” is such an umbrella term, encompassing many things, it can be hard to know exactly what to highlight in your resume -- or even know if you’re qualified for the job.

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Topics: Online Community Management, Online Community

How to Set SMART Goals for Your Online Community

Written by Joshua Paul | on February 2, 2016 at 8:30 AM | 5 minute read

There are several different paths to creating a successful online community and there are even more ways to measure that success.

Unfortunately, with so many metrics available in your online community platform, figuring out exactly what kind of success you're striving for can be confusing and overwhelming. Many community managers end up setting goals that are too abstract or too broad to truly be successful.

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Topics: Online Community Management, Online Community

How Well Do You Know Community Management? Try our Crossword Puzzle!

Written by Molly Talbert | on January 28, 2016 at 10:00 AM | A quick read

Test your Community Management knowedlge with our crossword puzzle. Fill in the puzzle with our interactive PDF below or print it if you prefer. Enjoy!

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Topics: Online Community Management, Online Community

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