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Posts about Online Community Management

Promote Your Community at Events

Written by Calista Rollogas | on February 25, 2016 at 10:00 AM

You and your team spent a lot of time and energy either creating a new community or revamping your existing community. It’s time for celebration -- and getting people online, engaging. There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events.

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. You don’t get everyone’s rapt attention often, so it’s time to make the most of the opportunity.

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Topics: Online Community Management, Marketing

Art By Jason Kampf: Higher Logic Hosts First Office Art Installation

Written by Lauren Wolfe | on February 25, 2016 at 8:00 AM

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason!

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Topics: Online Community Management, Engagement, Social Media

How to Manage Without a Community Manager

Written by Molly Talbert | on February 22, 2016 at 10:00 AM

Can you have a community without a community manager? Communities don’t just happen -- they’re built and nurtured over time, so having a dedicated community manager is ideal. But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. If that’s the case -- what do you do?

Don’t be deterred if you can’t hire a community manager (yet). If your growing organization is excited and ready for a community, you can create a thriving ecosystem without one -- if you have a good plan in place.

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Topics: Online Community Management, Engagement

How to Write an Effective Online Community Manager Job Description

Written by Christina Green | on February 18, 2016 at 8:32 AM

One of the great difficulties in finding a top-notch community manager is the employer-held belief that anyone can do it. It takes a very specific skill set and if you've not employed an online community manager before, or if you are just starting your online community, you may be unaware of the demands of the role and skills required.

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Topics: Online Community Management

Seven Professional Skills Community Managers Should Consider Developing

Written by Lindsay Starke | on February 17, 2016 at 10:00 AM

Over the past decade, I’ve watched community management go from something that was primarily self-taught to a discipline with a wide variety of professional development opportunities. New programs and events spring up regularly, where community managers from across industries and life histories can come together and share what they’ve learned with one another. It’s pretty awesome to witness.

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Topics: Online Community Management

User Experience and Accessibility

Written by Mark Eichler on February 16, 2016 at 10:00 AM

 

All aboard the community platform! If you want everyone in your organization to engage on your community, you need to make sure it’s accessible for everyone, including people with visual impairments or physical impairments that prevent them from using a mouse.

All websites should strive to achieve accessibility principles. So how do you make sure your website is as accessible as it can be? Really, there are three different parts to the puzzle, especially for social and community-centered online experiences: what a software platform offers, what administrators running your platform can do, and what your members and users can do.

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Topics: Online Community Management, Customer Experience, Member Experience

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

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Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience

For the Love of Community

Written by Lauren Wolfe | on February 12, 2016 at 10:00 AM

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community?

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Topics: Online Community Management

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Topics: Online Community Management, Engagement

Reducing Cognitive Load: The Best UX Design for Your Community Site

Written by Molly Talbert | on February 8, 2016 at 9:00 AM


Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad? Their user experience was poor and I couldn’t figure out what steps I needed to take -- the extraneous cognitive load was too much.

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Topics: Online Community Management, Marketing, Customer Experience, Member Experience

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