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Posts about Online Community Management

Vendors: Community Friend or Foe?

Written by Heather McNair on April 20, 2016 at 10:30 AM

Your community is functioning like a dream - organic discussions, engagement through resource-sharing and member-led meetups, a delightfully eclectic thread of the community’s favorite GIFs - and you’re pretty happy with its momentum. Why mess with a good thing? Then vendors start reaching out, with grand ideas to envelop community members with updates, answers and product pitches. You panic - should they even be here?

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Topics: Community Platforms & Updates, Communications, Online Community Management

How to Use Activity Data in Your Customer Community to Increase Revenue Per Customer

Written by Julie Dietz on April 20, 2016 at 8:30 AM

It's one of the most well-known rules of doing business: it's much more expensive to acquire new customers than to retain the ones you already have.

While exactly how much more expensive is up for debate, you can estimate that new customers cost five times more than existing customers. Since selling to existing customers is cheaper (lower cost of acquisition), those sales result in higher margins. That line of thinking leads to this basic principle: one of the simplest ways to increase revenue per customer is to sell to the customers you already have.

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Topics: Online Community Management, Customer Communities, Customer Success

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

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Topics: Communications, Online Community Management, Marketing, Social Media

Nine Tools We Think Community Managers Should Keep in Their Tool Belts

Written by Molly Talbert | on April 13, 2016 at 9:30 AM

Your life is busy and every moment counts. So it’s hard to find the time to sift through tools and plugins that might help you stay productive and manage your time. What’s the easiest way to track them all down?

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Topics: Online Community Management, Marketing

How Public Should Our Community Go?

Written by Molly Talbert | on April 12, 2016 at 10:00 AM

People often ask, “should my community be open, or closed?” as if community access is an either/or question. Meaning -- either the doors are sealed, and only members have access to the community, or you open the floodgates, and everyone with an internet connection can read and participate in community.

There are pros and cons to both approaches, especially depending on your industry and community goals.

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Topics: Community Platforms & Updates, Online Community Management

How to Grow Your Company By Turning Your Product into a Platform (plus 9 other resources)

Written by Julie Dietz on April 8, 2016 at 8:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.

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Topics: Online Community Management

Can Community Double As Intranet for Your Organization?

Written by Molly Talbert | on April 5, 2016 at 9:00 AM

You figured out the recipe for member engagement. Can you work the same magic on your employees?

Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun.

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Topics: Online Community Management, Engagement

How to Use Your Online Community to Improve Customer Service

Written by Christina Green | on April 5, 2016 at 8:30 AM

In today's global economy, you're no longer competing with just the businesses in your town. You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

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Topics: Online Community Management, Customer Support, Customer Success

Does Email Equal Engagement?

Written by Andy Steggles | on April 4, 2016 at 9:00 AM

Can old fashioned email spur your community’s engagement? With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? But when you look at email activity, this isn’t actually the case -- people still love email. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters.

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Topics: Online Community Management, Engagement

How Monitoring Your Online Community Can Lead to Big ROI (plus 9 other resources)

Written by Kaila Timmons on April 1, 2016 at 8:30 AM

Every week we aim to make your life easier by compiling the best customer community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for skyrocketing your ROI and improving customer experience.

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Topics: Online Community Management

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