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Online Community Management Posts

5 Steps to Start an Effective Employee Mentoring Program that People Want to Participate In

Written by Julie Dietz on July 29, 2016 at 8:30 AM | 5 minute read

Think back to your first job out of college. You were probably excited and wanted to learn everything. You may even have been eager to work your way up in the company.

What about now? Are you still at the same organization you joined right out of high school or college? Most people aren't. For one reason or another, people leave. They find new jobs with better opportunities, or more fulfilling work. That can be a problem for the organizations they leave behind, associations included.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

3 Ways to Recruit More Members: Insights from the 2016 Membership Marketing Report

Written by Julie Dietz on July 28, 2016 at 8:30 AM | 4 minute read

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And it could all boil down to nothing if you don't use tactics that are effective.

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Topics: Online Community Management, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM | 4 minute read

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Online Community Management, Engagement, Customer Advocacy, Online Community

11 Must-Have File Library Features to Look for When Selecting Online Community Software

Written by Julie Dietz on July 26, 2016 at 8:30 AM | 6 minute read

Ask 10 people in your office to describe your online community software. I bet almost all of them talk about forums and discussions. While forums are great for ongoing conversations, they're not effective for centralizing community resources or allowing members to share tools or collaborate on documents. That's why file libraries are an equally popular feature.

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Topics: Online Community Management, Engagement, Online Community

Lead the Community You Inherited

Written by Molly Talbert | on July 26, 2016 at 8:30 AM | 4 minute read

You’ve been hired -- or got promoted! -- and are now in charge of an pre-existing community.

From the outset, taking on an existing community can be easier than starting a brand new one -- someone else already did the heavy lifting of establishing that community. Now you just have to take the reins and run with it.

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Topics: Online Community Management, Online Community

Community Leadership: Getting Everyone to Participate

Written by Calista Rollogas | on July 25, 2016 at 9:00 AM | 4 minute read

Leadership hype always focuses on the C-suite – are your executives on social media? Do they have direct contact with customers or community members through formal feedback systems or a product advisory board? Do they understand shared value for your community initiatives? Most communities fall short in some categories and exceed in others - it’s rarely A’s across the board for executive participation.

But here’s another consideration: have you ever tapped leadership beyond the C-suite?

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

Our Favorite 2016 Summer Community Resources

Written by Molly Talbert | on July 19, 2016 at 9:00 AM | 4 minute read

Summer is a hectic time for everyone, crammed full of vacations, kids’ summer camps, conferences and work (when you can fit it in). But just because you can’t go on a beach-reading vacation doesn’t mean you should temporarily stop learning. (Remember: you should try to go on some sort of vacation!)

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Topics: Online Community Management, Online Community

Community Takeaways We Loved from the State of Community Management 2016 Report

Written by Calista Rollogas | on July 14, 2016 at 9:00 AM | 4 minute read

 

Is your online community the bridge between your customers and your organization? Meaning, do both groups find shared value within the same platform?

If not, you better start brainstorming ways to bridge that gap -- otherwise your community’s success is at risk.

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Topics: Online Community Management, Online Community

Automate to Motivate [Infographic]

Written by Molly Talbert | on July 13, 2016 at 9:00 AM | 1 minute read

Need an engagement boost? Automate your processes and motivate your members more effectively by using intrinsic rewards.

Check out our infographic for a quick overview:

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Topics: Online Community Management, Online Community

Social Media Manager vs. Online Community Manager: Which is Better for Your Association?

Written by Christina Green | on July 12, 2016 at 8:30 AM | 4 minute read

Associations, and most businesses for that matter, don't have bottomless wallets. Hiring for one position, particularly if it's new, must be weighed over hiring for another. If you're considering hiring someone that specializes in engaging with members and potential members, you may be wondering just what type of position you need to source.

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Topics: Online Community Management, Social Media, Associations, Online Community

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