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Online Community Management Posts

You’re Incredibly Busy – But You Need to Make Time for the Business Skills that Will Keep Your Community Going

Written by Lindsay Starke | on July 17, 2018 at 8:00 AM | 5 minute read

I’ll be honest—I’ve been meaning to write this blog post for a couple of weeks, but I’ve just been so busy. So is everyone else on my community team; from launching new initiatives, checking in with subject matter experts, running reports, and putting out fires, the community management department here at Higher Logic keeps hustling.

And we’re not alone. In The State of Community Management 2018 Report (SOCM 2018) nearly half of the community professionals surveyed reported “significant stress or burnout.” Community has exploded over the past few years and community managers who have historically been siloed off, multitasking in our little contained worlds, are increasingly finding ourselves at the big table. Here, we need the business skills to advocate for our community and get the resources, support, and development that we need in order to sustain community success long-term. No wonder we’re exhausted!

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Topics: Online Community Management, Online Community

Stop Playing Defense with Your Online Community ROI

Written by Elizabeth Bell on June 12, 2018 at 8:00 AM | 5 minute read

When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community.

The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. But, sadly, most community programs aren’t calculating ROI, and if they are, most are using their amazing results to play defense. For example, this could mean using their ROI to defend their program, when they could also be using their ROI to grow their program. You probably agree with me here: this is a massive loss of potential.

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Topics: Online Community Management, Online Community

How to Create Engaging Online Discussions: 7 Tips for Community Managers

Written by Simona Ciampi on May 31, 2018 at 8:29 AM | 5 minute read

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. For example, asking someone what they think about an article and just putting the link out there is not typically enough.

There are a few handy techniques you can use when creating a conversation to facilitate more interaction.

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Topics: Online Community Management, Engagement, Member Communities, Associations, Member Engagement, Online Community

3 Ways Community Managers Can Combat Occupational Burnout

Written by Jenny Taylor | on May 8, 2018 at 8:30 AM | 4 minute read

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout.

Occupational burnout is defined as: the emotional fatigue, reduced feeling of accomplishment, and depersonalization incurred from long-term job stress. There is a real danger of burnout when it comes to a role like community manager.

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Topics: Online Community Management, Online Community

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Written by Julie Dietz on March 6, 2018 at 8:30 AM | 5 minute read

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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Topics: Online Community Management, Online Community

Turn Your Community into a Content Marketing Engine

Written by Teah Hopper | on December 19, 2017 at 8:30 AM | 5 minute read

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems.

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

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Topics: Online Community Management, Marketing, Online Community

The Anatomy of an Effective Customer Community Team

Written by Julie Dietz on November 30, 2017 at 8:30 AM | 4 minute read

Communities are naturally multi-disciplinary projects. They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products.

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails.

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Topics: Online Community Management, Customer Communities, Online Community

How to Drive Traffic to Your Community Using Social Media

Written by Teah Hopper | on November 28, 2017 at 8:30 AM | 3 minute read

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go.

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Topics: Online Community Management, Social Media, Online Community

How Can Your Online Community Go Viral?

Written by Julie Dietz on November 16, 2017 at 8:30 AM | 4 minute read

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and his Super Forum keynote discussed research that shows people are quite predictable. Better yet, when you learn the social science behind why people make certain decisions, you can craft marketing campaigns that go viral.

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Topics: Online Community Management, Marketing, Online Community

Evolving Your Community as It Grows

Written by Molly Talbert | on November 9, 2017 at 8:30 AM | 3 minute read

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years.

To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years?

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Topics: Online Community Management, Customer Advocacy, Online Community

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