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Online Community Management Posts

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Written by Caitlin Struhs | on October 16, 2018 at 8:14 AM | 8 minute read

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). 

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Topics: Engagement, Member Engagement, Online Community, Online Community Management

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

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Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement

Proof You Can Design a Giveaway that Supports Community Growth

Written by Courtney Howell on September 13, 2018 at 7:59 AM | 5 minute read

The research is undeniable—gamification increases participation and engagement across practically any digital platform. On the users’ side of things, online giveaways are one of the easiest to join forms of gamification because the steps are simple: 1) Complete task. 2) Get reward. As a community manager, however, you want to design a giveaway that will actually support your community’s growth in the long run by enticing your members to invest more than the bare minimum.

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Topics: Online Community, Member Engagement, Engagement, Online Community Management

[WEBINAR RECAP Q&A] The Value of Community in Customer Success

Written by Mark Ace on August 21, 2018 at 7:56 AM | 5 minute read

How do you convince an exec that community is worth it when ROI is long-term? Who should be responsible for managing a community?

Mark Ace recently discussed the value of online community in customer success in a Higher Logic webinar. He answered the questions you had about ROI, community management, customer support, and more.

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Topics: Online Community, Customer Success, Customer Advocacy, Customer Support, Customer Experience, Online Community Software, Customer Retention, Online Community Management

The Event Planner’s Guide to Using Online Community for Your Annual Event

Written by Stephanie Cinque on July 24, 2018 at 8:20 AM | 8 minute read

Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle.

The good news is, if you have an online community, you’ve got access to a tool that puts you one step closer to making your job so much easier. Are you taking advantage of the support your online community can provide?  

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Topics: Online Community, Associations, Member Engagement, Engagement, Online Community Management

You’re Incredibly Busy – But You Need to Make Time for the Business Skills that Will Keep Your Community Going

Written by Lindsay Starke | on July 17, 2018 at 8:00 AM | 5 minute read

I’ll be honest—I’ve been meaning to write this blog post for a couple of weeks, but I’ve just been so busy. So is everyone else on my community team; from launching new initiatives, checking in with subject matter experts, running reports, and putting out fires, the community management department here at Higher Logic keeps hustling.

And we’re not alone. In The State of Community Management 2018 Report (SOCM 2018) nearly half of the community professionals surveyed reported “significant stress or burnout.” Community has exploded over the past few years and community managers who have historically been siloed off, multitasking in our little contained worlds, are increasingly finding ourselves at the big table. Here, we need the business skills to advocate for our community and get the resources, support, and development that we need in order to sustain community success long-term. No wonder we’re exhausted!

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Topics: Online Community, Online Community Management

Stop Playing Defense with Your Online Community ROI

Written by Elizabeth Bell on June 12, 2018 at 8:00 AM | 5 minute read

When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community.

The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. But, sadly, most community programs aren’t calculating ROI, and if they are, most are using their amazing results to play defense. For example, this could mean using their ROI to defend their program, when they could also be using their ROI to grow their program. You probably agree with me here: this is a massive loss of potential.

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Topics: Online Community, Online Community Management

How to Create Engaging Online Discussions: 7 Tips for Community Managers

Written by Simona Ciampi on May 31, 2018 at 8:29 AM | 5 minute read

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. For example, asking someone what they think about an article and just putting the link out there is not typically enough.

There are a few handy techniques you can use when creating a conversation to facilitate more interaction.

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Topics: Online Community, Member Engagement, Member Communities, Engagement, Online Community Management, Associations

3 Ways Community Managers Can Combat Occupational Burnout

Written by Jenny Taylor | on May 8, 2018 at 8:30 AM | 4 minute read

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout.

Occupational burnout is defined as: the emotional fatigue, reduced feeling of accomplishment, and depersonalization incurred from long-term job stress. There is a real danger of burnout when it comes to a role like community manager.

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Topics: Online Community, Online Community Management

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Written by Julie Dietz on March 6, 2018 at 8:30 AM | 5 minute read

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

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Topics: Online Community, Online Community Management

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