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Posts about Online Community Management

How Can Your Online Community Go Viral?

Written by Julie Dietz on November 16, 2017 at 8:30 AM

Use these tricks to help your online community reach more people.

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and his Super Forum keynote discussed research that shows people are quite predictable. Better yet, when you learn the social science behind why people make certain decisions, you can craft marketing campaigns that go viral.

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Topics: Online Community Management, Marketing

Evolving Your Community as It Grows

Written by Molly Talbert | on November 9, 2017 at 8:30 AM

Your online community shouldn't stay the same forever. Help it evolve.

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years.

To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years?

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Topics: Online Community Management, Customer Advocacy

4 Customer Retention Metrics You Can Find in Your Online Community

Written by Julie Dietz on November 2, 2017 at 8:30 AM

Use your online community as an early warning sign for customer retention problems.

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

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Topics: Online Community Management, Customer Engagement, Customer Retention

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM

Five steps to motivate online community app downloads and use.

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

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Topics: Online Community Management, Engagement, Marketing

The Most Overlooked Must-Haves (and Dos) in an Online Community

Written by Julie Dietz on September 21, 2017 at 8:30 AM

Save time and effort by taking advantage of these seven online community tools and processes.

Want some easy to create and implement ideas that will enhance, protect and engage your community?

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. By making the most of these, you can save time and cut down pressure on your staff.

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Topics: Online Community Management, Engagement, Online Community Software

Is Your Company Using Online Community Data Effectively?

Written by Scott K. Wilder | on September 14, 2017 at 8:30 AM

if you're not using online community data right, you're leaving money on the table.png

In my last post, I talked about folding community into your larger business operations to better serve customers and your company, a technique known as Community as an Integrated Service (CIS). I also laid out the fundamentals of PIE (Processes, Integrations and Ecosystems), a framework for building out CIS. Well, every pie needs filling, whether it is blueberry or raspberry. CIS’ PIE filling is Data.

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Topics: Online Community Management, Customer Communities

How to Enable Subject Matter Experts to Contribute in Your Online Community

Written by Trevor Noland on August 31, 2017 at 8:30 AM

Make it easy for subject matter experts to contribute in your online community.

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

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Topics: Online Community Management, Engagement

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Written by Scott K. Wilder | on July 20, 2017 at 8:30 AM

To get better business benefits, treat your online community as an integrated service.

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings. Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM.

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Topics: Online Community Management, Customer Communities, Customer Experience

An Introvert’s Guide to Growing a Private Online Community

Written by Julie Dietz on July 6, 2017 at 8:30 AM

Introverts have all the skills they need to grow and manage private online communities.

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

While society applauds the gregariousness of extroverts and those who can “work a room,” Susan Cain clearly explains what introverts bring to the table. What is particularly amazing is how she sees introverts thriving in social media. Because introverts can, in fact, be some of the most successful social media and online community managers, all despite their tendency to keep to themselves.

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Topics: Online Community Management, Member Experience, Member Engagement

5 Ways You Know It’s Time to Grow Your Community Management Team

Written by Julie Dietz on June 29, 2017 at 8:30 AM

Hire another employee for your online community management team if you notice these five signs.

Growth can be a predicament for any team in any organization. Too early, and you’re shouldering additional cost before it’s warranted. Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience.

That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development, and mentoring. In the beginning, one or two people may be able to manage all these projects, but they will likely become strapped for resources as demand grows. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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Topics: Online Community Management, Member Experience, Member Engagement

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