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Posts about Online Community Management

How to Overcome Challenges and Use Community as an Integrated Service to Improve Business Results

Written by Scott K. Wilder | on July 20, 2017 at 8:30 AM

To get better business benefits, treat your online community as an integrated service.

Historically, organizations have struggled to integrate community into their infrastructure and customer-facing offerings. Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM.

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Topics: Online Community Management, Customer Communities, Customer Experience

An Introvert’s Guide to Growing a Private Online Community

Written by Julie Dietz on July 6, 2017 at 8:30 AM

Introverts have all the skills they need to grow and manage private online communities.

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

While society applauds the gregariousness of extroverts and those who can “work a room,” Susan Cain clearly explains what introverts bring to the table. What is particularly amazing is how she sees introverts thriving in social media. Because introverts can, in fact, be some of the most successful social media and online community managers, all despite their tendency to keep to themselves.

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Topics: Online Community Management, Member Experience, Member Engagement

5 Ways You Know It’s Time to Grow Your Community Management Team

Written by Julie Dietz on June 29, 2017 at 8:30 AM

Hire another employee for your online community management team if you notice these five signs.

Growth can be a predicament for any team in any organization. Too early, and you’re shouldering additional cost before it’s warranted. Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience.

That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development, and mentoring. In the beginning, one or two people may be able to manage all these projects, but they will likely become strapped for resources as demand grows. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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Topics: Online Community Management, Member Experience, Member Engagement

Three Top Takeaways from the 2017 State of Community Management Report

Written by Molly Talbert | on June 20, 2017 at 8:30 AM

Three top takeaways from the State of Community Management Report 2017

How does your community stack up against all the rest? Are your ‘best practices’ really the best?

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace. This year, The Community Roundtable uncovered incredible insights by surveying more than 300 communities of all types, sizes and ages.

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Topics: Online Community Management, Engagement

Why Everyone Needs to Be a Community Manager

Written by Julie Dietz on May 25, 2017 at 8:30 AM

Get people from departments across your organization to contribute to your online community.

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore, CEO and Founder of Marketing Nutz

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where  members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

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Topics: Communications, Online Community Management, Member Engagement

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM

One welcome email isn't enough. New online community members deserve an entire welcome email campaign.

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Communications, Online Community Management, Member Engagement

What Can Community Professionals Learn from Influencer Marketing?

Written by Molly Talbert | on April 20, 2017 at 8:30 AM

What can influencer marketing teach online communities

Imagine if Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. It’s an obstacle many community professionals struggle with - especially since the internet is more vast than ever, making it harder to grab anyone’s attention.

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Topics: Online Community Management, Engagement, Marketing

How to Grow Your Community Management Career Faster

Written by Julie Dietz on April 13, 2017 at 8:30 AM

4 easy ways online community managers and strategists can grow their careers quickly.

“Act as if what you do makes a difference. It does.” – William James, Philosopher and Psychologist

That’s good career advice no matter what field you’re in, but it’s particularly powerful for community managers. Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

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Topics: Online Community Management

How to Calculate the Impact of Online Community Engagement on Your Business

Written by Julie Dietz on April 4, 2017 at 8:30 AM

You can calculate the business impact of online community engagment with a statistical regression analysis.

You slave over your community. The alerts never stop chiming on your phone, your email is the first thing you check every morning, and you know your all-star members better than you know your best friend.

You are a master of online engagement.

So when your quarterly meeting with the executive team rolls around, you’re ready. You hit your presentation out of the park… until the CFO asks how online community engagement is impacting sales goals. Do all those forum posts translate to more revenue? Can you show them those numbers?

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Topics: Online Community Management, Engagement

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Written by Katie Bapple | on March 30, 2017 at 8:30 AM

Online communities managers need to focus on active advantages and better reporting to highlight business strategy.

Dear online community professionals,

We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue.

We need to reach further, grow the ranks of our advocates and allies inside the office, and push ourselves to learn the information we so desperately need to grow and succeed.

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Topics: Online Community Management, B2B Communities, Associations

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