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Online Community Posts

Why You Should be Segmenting Your Members by Data, Rather than Type

Written by Mitch Eisen on December 6, 2018 at 1:00 PM | 5 minute read

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts:

  • 55% – Membership level/type

  • 32% – Demographic-based

  • 29% – Job/occupation-based

How are you segmenting your members? These numbers suggest some missed opportunity.

Why? Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content, instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Topics: Marketing Automation, Online Community, Email Marketing

4 Community Managers, 4 Common Scenarios, 4 Real Solutions [WEBINAR RECAP Part 1]

Written by Elizabeth Bell on December 4, 2018 at 10:00 AM | 12 minute read

Been craving some community management advice? Good thing, because we've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation. Whatever it is, how do you respond to these kinds of challenges in your online community?  

Four of our community managers are here to share real-life scenarios like these that they’ve worked through. They share the tactics they tried and recommend, and the outcomes they achieved.

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Topics: Online Community, Online Community Management

What Burning Man's 10 Principles Can Teach You About Building Community

Written by Gabrielle Wathen on November 29, 2018 at 8:55 AM | 26 minute read

 

Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one.  

A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that. The largest Leave No Trace (LNT) event in the world? You betcha. A new trend? Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35).

The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of.

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. But I won’t lie – it’s incredibly daunting to write about. I don’t know a single soul who can confidently capture its essence with mere words, because it’s very much a “you had to be there” kind of place to understand. Alas, as your resident ‘Burner,’ I vow to do my best.

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Topics: Online Community, Member Experience, Member Engagement

What Kind of Community Manager Are You?

Written by Rebecca Hoffman on November 28, 2018 at 7:43 AM | 4 minute read

Any community manager knows that good community teams come in all shapes and sizes. Our community managers at Higher Logic can trace their roots back to education, human resources, research, journalism, and so much more.  With such diverse backgrounds, it should come as no surprise that each community manager brings different values and strengths to the team.

Speaking of variety, what kind of community manager are you? Use our guide to figure out which type best fits your style!

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Topics: Online Community, Online Community Management, Engagement

Rich Millington: How to Make Your Community Indispensable [Super Forum RECAP]

Written by Elizabeth Bell on November 20, 2018 at 11:15 AM | 13 minute read

“Is your community indispensable to your organization? How about to your members?”  

Rich asked the packed room these questions. A few people raised their hands, but most looked around with sheepish smiles.  

It’s hard to say definitively that your online community is indispensable, or absolutely necessary, to the organization you work for, unless you’re the CEO and you can make those kinds of decisions. But everyone who has a stake in the community wants it to be indispensable 

At this year’s Super Forum, the community expert, author, and Feverbee founder went on to share some ways you can do just that, both to your organization and to your members. 

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Topics: Online Community, Super Forum

Sometimes People Just Need to be Invited [Case Study]

Written by Elizabeth Bell on November 15, 2018 at 7:55 AM | 4 minute read

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

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Topics: Member Engagement, Member Retention, Associations, Online Community, Online Community Software, Engagement

8 Award-Winning Success Stories from Super Forum 2018

Written by Jenna Frantz on November 8, 2018 at 5:02 AM | 7 minute read

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation.

We’re sharing these winning customers’ stories because A) they’re great, and B) everyone can learn from what they’ve done well.

Congrats to our 2018 winners! Check out their stories and why they won below.

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Topics: Super Forum, Online Community, Marketing Automation

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Written by Gabrielle Wathen on November 6, 2018 at 8:20 AM | 9 minute read

“I would love to volunteer…but I just don’t have the time!” Sound familiar?

Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? (Okay, I’m guilty too.) In a perfect world, we would all have the time and energy to volunteer our help to the causes in our community that we care most about (be it animal care, homelessness, continuing education, you name it).

So why is it that many people don’t prioritize volunteerism? Perhaps carving out that time would be more enticing if we knew there was something in it for us…well, there is.

Interested in living a longer, happier, more fulfilling life? Read on and consider volunteering!

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Topics: Online Community, Associations, Nonprofits and Charities, Volunteer Management

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Written by Marisa Fiore on November 1, 2018 at 5:05 AM | 5 minute read

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be!

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”)

Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers.

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Topics: Marketing, Member Retention, Volunteer Management, Associations, Online Community

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Written by Caitlin Struhs | on October 30, 2018 at 5:10 AM | 5 minute read

Today’s preferred customer experience combines support, community, and outreach into one unified platform.

Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all.

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Topics: Online Community, Customer Engagement, Engagement, Customer Success, Customer Experience, Customer Support, User Group Communities

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