There’s a lot of hype around online communities now. But does that mean your organization really needs one?
You’re not alone. You or your stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why invest in something that may not seem like an urgent need? You’re right to ask questions and be concerned. You want to invest your time and money into improvements that will bring value to your organization, and it’s not feasible to put them into just any project.
Every organization is different, with a special product, industry niche, or value proposition for its members. But an online community addresses three challenges every organization has: