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Posts about Online Community

How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Written by Julie Dietz on January 9, 2018 at 8:30 AM

Starbucks. You’ve heard of Starbucks, right? It’s one of those iconic brands that crosses generations. Everyone, including my grandmother and youngest cousin (she’s three and loves a Starbucks white hot chocolate) knows of and has tried at least one.

They’re massively popular and older than you might think – Starbucks will celebrate its 47th anniversary in 2018. So how have they managed to stay current, keeping their customers and winning new ones for almost 50 years? How do they come up with their offers? Their signature drinks?

Some of it is baristas, years of experience, and market research. The rest? It might just be their customers.

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Topics: Customer Communities, Online Community

3 Questions to Ask Yourself Before Purchasing New Association Technology

Written by Julie Dietz on January 4, 2018 at 8:30 AM

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

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Topics: Associations, Online Community

4 Hot Tech Topics to Watch in 2018

Written by Steve Balthazor on January 2, 2018 at 8:30 AM

We’re well past the point of keeping up with every advancement in the tech field – things are simply moving too fast. But that doesn’t mean we aren’t affected when things move forward.

New technology makes its way into our lives and businesses faster every year. Unsurprisingly, that will continue in 2018. But since it’s almost impossible to keep up with every tech change that will affect you this year, we’ve collected four that are on our radar.

These four areas have been in conversations – and the news – recently and will continue to be hot topics in the coming months. If they aren’t already affecting your life or work, they will soon.

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Topics: Online Community Software, Online Community

Celebrating 2017 Communities, New and Old: Higher Logic’s Year in Review

Written by Rob Wenger on December 28, 2017 at 8:30 AM

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

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Topics: Community Platforms & Updates, Online Community

Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Written by Holly Kutil | on December 26, 2017 at 8:30 AM

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead

I’m a member of NAVUG, an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.

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Topics: User Group Communities, Online Community

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