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Nonprofits and Charities Posts

Technology Trend Alert: Association and Nonprofit Engagement [Video]

Written by Joshua Paul | on June 10, 2015 at 9:30 AM | 3 minute read

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

So where should you go to find out where technology is headed and how to avoid common pitfalls?

We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. Tom has over 25 years of research experience in the association and nonprofit markets.

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Topics: Associations, Nonprofits and Charities, Member Engagement, Online Community, Marketing Automation

8 Ways to Engage Customers Online That Are Not Social or Less Tech Savvy

Written by Joshua Paul | on June 1, 2012 at 8:30 AM | 2 minute read

If you help companies develop social strategies or manage online communities, you have heard this before.

"Our audience won't engage in an online customer community because they do not use social networks."

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Topics: Engagement, Associations, Nonprofits and Charities, Online Community

The Real Reason Virtual Communities Matter to Nonprofits

Written by Joshua Paul | on May 24, 2011 at 9:30 AM | 2 minute read

Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.

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Topics: Nonprofits and Charities, Member Communities, Online Community

Associations: 8 Myths of Marketing Large Nonprofits

Written by Joshua Paul | on February 14, 2011 at 8:30 AM | 3 minute read

What can association leaders learn from the American Marketing Association Foundation's report, Nonprofit CMOs Call for a Transformation of Marketing?

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Topics: Associations, Nonprofits and Charities, Online Community, Marketing Automation

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