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Millennials Posts

Get Ready for Transparency

Written by Maddie Grant | on January 27, 2015 at 12:37 PM | 3 minute read

For decades it has been understood that information should only be shared with the people who truly "need to know" it. Part of this was driven by efficiency. It would take a significant amount of time and effort to communicate everything to everybody, particularly before the Internet, so we made careful choices about what information we shared with whom.

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Topics: Millennials, Associations, Member Communities, Online Community, Marketing Automation

Preparing Your Community for the Digital Generation

Written by Maddie Grant | on December 3, 2014 at 9:37 AM | 3 minute read

In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce - a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. Understanding this generation a little better will not only help you attract them, but retain them.

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Topics: Millennials, Member Engagement, Associations, Online Community

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