Higher Logic Blog | Millennials

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

Written by Elizabeth Bell on June 19, 2018 at 8:30 AM | 7 minute read

Are you a nonprofit with a large pool of happy, connected donors, who give regularly and volunteer monthly? For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns.

In the business world, people are always tossing around stats about the importance of customer retention. Here’s the reality: most companies have a higher customer retention ROI over customer acquisition. It makes sense – you’ve already worked to get their business once, so it pays off to keep them happy, keep them around, and even increase their business rather than having to convince a whole set of new customers over again.

In the nonprofit space, the idea of donor retention is just as relevant. Your donors were impressed enough with your work and valued your cause enough to give to you once, and you probably worked hard to get them to that threshold. It takes a lot of work to build up trust with your donors and makes sense to continue that relationship and prove your value to them, so they continue to support you.

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Topics: Online Community, Nonprofits and Charities, Engagement, Millennials, Volunteer Management, Donor Retention

3 Reasons Why Online Mentoring Programs Attract New Members

Written by Julie Dietz on September 19, 2017 at 8:30 AM | 6 minute read

Question: With regard to your association, what’s keeping you up at night?

Answer 1: Not gaining new members.

Answer 2: Figuring out how and where to acquire new members.

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.

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Topics: Millennials, Associations, Member Experience, Marketing, Online Community

How to Create a Great Mentoring Program in Your Online Community

Written by Julie Dietz on July 18, 2017 at 8:30 AM | 5 minute read

Mentors are a vital part of any industry. Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology.

Online mentoring programs have taken the traditional brick-and-mortal experience to a new level, providing anytime, anywhere access to expertise, insights, and perspective that enhance job performance and outcomes. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs. Many times, mentoring programs even evolve into a key member benefit for professional associations.

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Topics: Associations, Member Communities, Millennials, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

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Topics: Collaboration Tools, Engagement, Communications, Millennials, Online Community

Is It Time to Ax Your Young Professionals Group?

Written by Christina Green | on August 18, 2016 at 8:30 AM | 5 minute read

Do you remember sitting at the kiddie table? I do, and it's a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Topics: Associations, Member Experience, Millennials, Online Community, Marketing Automation

How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM | 6 minute read

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials, Collaboration Tools, Online Community, Marketing Automation

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM | 7 minute read

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Online Community Management, Millennials, Associations, Online Community

Millennials and The Rise of Virtual Volunteering

Written by Molly Talbert | on April 7, 2016 at 9:30 AM | 5 minute read

How would you finish this sentence: “Millennials are _____”? Maybe “selfish”? A lot of people might choose “lazy.” How about, “generous”? Didn’t expect that, did you?

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Topics: Millennials, Engagement, Volunteer Management, Online Community

A Missed Opportunity to Transcend Hierarchy

Written by Maddie Grant | on January 21, 2016 at 3:00 PM | 2 minute read

Every organization has a hierarchy, both on the staff side and on the member/volunteer side. And while the business world has been talking about “flattening” organizations for some time now, the truth is hierarchies are actually a good thing, so we shouldn’t try to get rid of them.

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Topics: Millennials, Online Community, Marketing Automation

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM | 2 minute read

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

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Topics: Millennials, Associations, Online Community, Marketing Automation

Millennials Posts

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

3 Reasons Why Online Mentoring Programs Attract New Members

How to Create a Great Mentoring Program in Your Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Is It Time to Ax Your Young Professionals Group?

How to Make Culture, Not Perks, Work For Your Organization

Why Building Community Online is Important When Attracting and Engaging Millennials

Millennials and The Rise of Virtual Volunteering

A Missed Opportunity to Transcend Hierarchy

Learning from Millennials

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