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Posts about Member Retention

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

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Topics: Associations, Member Retention, Member Experience, Marketing Automation, Online Community

3 Ways to Engage More Association Members in Your Online Community

Written by Christina Green | on January 11, 2017 at 8:30 AM

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you've seen both the vase and the faces, you can't "un-see" either one. You can never go back to seeing a single image.

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Topics: Member Retention, Member Engagement, Online Community

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations, Member Retention, Online Community

Your Growing Organization Needs an Online Community

Written by Molly Talbert | on July 12, 2016 at 9:00 AM

Ok, here’s the question: what do member retention, organizational growth and your website all have in common?

Answer: community (that is, if you have one).

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Topics: Engagement, Customer Communities, Member Communities, Member Retention, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Member Retention, Member Engagement, Online Community

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Communications, Engagement, Member Retention, Marketing Automation, Online Community

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

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Topics: Member Retention, Marketing Automation, Online Community

Before You Do Anything Else With Your Community, Do This

Written by Lindsay Starke | on June 30, 2015 at 3:52 PM

I have a quick question for you: what’s the ROI of your community?

Generally, when I speak with other community managers, they have one of three responses to this question:

  1. Uh…what?
  2. Engagement!
  3. An actual demonstration of return on investment
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Topics: Online Community Management, Member Retention, Member Engagement, Online Community

Increasing Member Retention Using Integrated Automation

Written by Andy Steggles | on June 9, 2015 at 3:24 PM


Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.

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Topics: Member Retention, Online Community Software, Member Engagement, Marketing Automation, Online Community

How to Accurately Calculate Your Customer or Member Retention Rate

Written by Joshua Paul | on March 6, 2014 at 11:42 AM

Where do you spend more of your time "” discussing how to get more customers or members "” or how to keep the customers or members that you have?

According to Google over the past decade, we, as a society, clearly spend more of our time looking for ways to grow our organizations than we do trying to keep our current customers or members.

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Topics: Member Retention, Customer Retention, Online Community

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