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Member Retention Posts

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

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Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Written by Gabrielle Wathen on August 9, 2018 at 7:55 AM | 4 minute read

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field.

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

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Topics: Marketing Automation, Member Retention, Associations

How an Online Community Meets 3 Needs You Didn’t Know You Had

Written by Elizabeth Bell on May 22, 2018 at 12:13 PM | 4 minute read

 

There’s a lot of hype around online communities now. But does that mean your organization really needs one?

You’re not alone. You or your stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why invest in something that may not seem like an urgent need? You’re right to ask questions and be concerned. You want to invest your time and money into improvements that will bring value to your organization, and it’s not feasible to put them into just any project.

Every organization is different, with a special product, industry niche, or value proposition for its members. But an online community addresses three challenges every organization has:

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Topics: Online Community, Collaboration Tools, Online Community Software, Member Retention, Customer Retention

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM | 5 minute read

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

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Topics: Associations, Member Retention, Member Experience, Marketing Automation, Online Community

3 Ways to Engage More Association Members in Your Online Community

Written by Christina Green | on January 11, 2017 at 8:30 AM | 6 minute read

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you've seen both the vase and the faces, you can't "un-see" either one. You can never go back to seeing a single image.

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Topics: Member Engagement, Online Community, Member Retention

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM | 5 minute read

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations, Online Community, Member Retention

Your Growing Organization Needs an Online Community

Written by Molly Talbert | on July 12, 2016 at 9:00 AM | 3 minute read

Ok, here’s the question: what do member retention, organizational growth and your website all have in common?

Answer: community (that is, if you have one).

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Topics: Engagement, Member Retention, Customer Communities, Member Communities, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Online Community, Member Engagement, Member Retention

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Engagement, Member Retention, Communications, Online Community, Marketing Automation

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM | 4 minute read

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

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Topics: Member Retention, Online Community, Marketing Automation

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