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Member Experience Posts

How to Use Data from Your Private Online Community to Make Better Decisions

Written by Joshua Paul | on July 24, 2014 at 8:30 AM | 5 minute read

Running a private online community for your association comes with its fair share of decisions"”from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it's your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That's why you need a little bit of the "good stuff"" and why we're happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

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Topics: Online Community Management, Associations, Member Experience, Online Community

Make Apps a Happy Habit For Your Members

Written by Lauren Wolfe | on June 20, 2014 at 2:00 PM | 1 minute read

Have you used a mobile device today? Did you use an app? Research shows an estimated 1.2 billion people are checking their mobile devices roughly 150x per day.

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Topics: Community Platforms & Updates, Member Experience, Online Community

Three Things That Motivate Community Members

Written by Andy Steggles | on March 26, 2013 at 6:07 PM | 4 minute read

I recently read this TechCrunch article about what motivates technology users to become loyal users of any one platform in today's sea of software platforms. The article offers the following three tips to anyone building a private online community: rewards (the right rewards), frequency and the importance of building a community of peers whose opinion we care about.

The article frames these tips around Biz Stone's new startup, Jelly, but I think these tips are all equally applicable to organizations building private online communities.

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Topics: Online Community Management, Member Experience, Online Community

The Art of Finding the "Right" Chapter Model for Your Association

Written by Joshua Paul | on August 3, 2011 at 8:05 AM | 3 minute read

This is a guest post by Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management, an association management company and consultancy.

Next week, I will be joining Scott Balthazor from Higher Logic and Nadine Merker, Director of Volunteer Services from American Association of Diabetes Educators (AADE), at ASAE's Annual Meeting for a discussion on building new member communities.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

Private Member Communities: Your Running Shoes in the Race for Relevance

Written by Joshua Paul | on May 12, 2011 at 10:12 AM | 4 minute read

Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I'd say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.

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Topics: Member Communities, Associations, Member Experience, Online Community

New Mobile App Report Could Save Associations Money

Written by Joshua Paul | on May 10, 2011 at 9:21 AM | 4 minute read

Mobile apps are hot right now. Mobile technology sessions are full and our booth is buzzing at this year's conferences. Everybody wants one. However, few fully understand the strategic and functional facets of providing a mobile app that supports the missions of associations. A recent report from Forrester provides some important clarity to association executives around the reach, usage, and cost of mobile apps.

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Topics: Associations, Online Community Software, Member Experience, Online Community

Membership Management for the New Generation

Written by Paul Schneider on May 3, 2011 at 9:17 AM | 2 minute read

Membership. All or Nothing?

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Topics: Associations, Member Experience, Marketing Automation, Online Community

Why Women Prefer Online Communities to Social Networking Sites

Written by Joshua Paul | on February 17, 2011 at 10:30 AM | 2 minute read

Only recently have organizations begun to optimize how they use public social networking websites and online communities to fit their member's online preferences.

Both online communities, where the data is owned by the organization proving the community, and public social networks, like Facebook and LinkedIn where the data is owned by the social networking site, have a role in member engagement. Simply tailoring your member engagement strategy to the way different segments operate online (i.e. men vs. women or new members vs. longtime members) can significantly help your organization engage, mobilize, and retain members.

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Topics: Member Communities, Associations, Member Experience, Online Community

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