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Member Experience Posts

The Importance of Soft Launching Your Online Customer or Member Community

Written by Joshua Paul | on April 23, 2015 at 8:15 AM | 5 minute read

After months of strategizing, planning and hard work, you're finally ready to launch your new online community. Your online community software vendor has completed the implementation process, your community layout is all set up, and you have a handful of active members ready to engage with newcomers.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

The New Normal for Mobile and Responsive Design

Written by Dave Sabol | on April 20, 2015 at 4:42 PM | 2 minute read

What you should know about Google's new search algorithm

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Topics: Community Platforms & Updates, Customer Experience, Member Experience, Marketing Automation, Online Community

The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps

Written by Katie Oakes on April 14, 2015 at 1:40 PM | 8 minute read

With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.

According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) originated from smart devices.

The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?

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Topics: Online Community Software, Member Experience, Online Community

How to Successfully Upgrade from a Listserv to an Online Community

Written by Joshua Paul | on August 8, 2014 at 8:30 AM | 4 minute read

There was a time when email listservs were the new kid on the block.

Short for "mailing list server," your listserv has probably served your association or membership organization well over the last decade or two. You've been able to easily send out automated emails to segmented lists and your members have enjoyed reply-all options that allow them to easily communicate with the group.

During their heyday, listservs made a huge difference in member interaction and association communication. However, they're now competing with new options that have additional opportunities for member engagement and membership value.

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Topics: Associations, Online Community Software, Member Experience, Online Community

How to Use Data from Your Private Online Community to Make Better Decisions

Written by Joshua Paul | on July 24, 2014 at 8:30 AM | 5 minute read

Running a private online community for your association comes with its fair share of decisions"”from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it's your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That's why you need a little bit of the "good stuff"" and why we're happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

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Topics: Online Community Management, Associations, Member Experience, Online Community

Make Apps a Happy Habit For Your Members

Written by Lauren Wolfe | on June 20, 2014 at 2:00 PM | 1 minute read

Have you used a mobile device today? Did you use an app? Research shows an estimated 1.2 billion people are checking their mobile devices roughly 150x per day.

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Topics: Community Platforms & Updates, Member Experience, Online Community

Three Things That Motivate Community Members

Written by Andy Steggles | on March 26, 2013 at 6:07 PM | 4 minute read

I recently read this TechCrunch article about what motivates technology users to become loyal users of any one platform in today's sea of software platforms. The article offers the following three tips to anyone building a private online community: rewards (the right rewards), frequency and the importance of building a community of peers whose opinion we care about.

The article frames these tips around Biz Stone's new startup, Jelly, but I think these tips are all equally applicable to organizations building private online communities.

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Topics: Online Community Management, Member Experience, Online Community

The Art of Finding the "Right" Chapter Model for Your Association

Written by Joshua Paul | on August 3, 2011 at 8:05 AM | 3 minute read

This is a guest post by Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management, an association management company and consultancy.

Next week, I will be joining Scott Balthazor from Higher Logic and Nadine Merker, Director of Volunteer Services from American Association of Diabetes Educators (AADE), at ASAE's Annual Meeting for a discussion on building new member communities.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

Private Member Communities: Your Running Shoes in the Race for Relevance

Written by Joshua Paul | on May 12, 2011 at 10:12 AM | 4 minute read

Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I'd say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.

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Topics: Member Communities, Associations, Member Experience, Online Community

New Mobile App Report Could Save Associations Money

Written by Joshua Paul | on May 10, 2011 at 9:21 AM | 4 minute read

Mobile apps are hot right now. Mobile technology sessions are full and our booth is buzzing at this year's conferences. Everybody wants one. However, few fully understand the strategic and functional facets of providing a mobile app that supports the missions of associations. A recent report from Forrester provides some important clarity to association executives around the reach, usage, and cost of mobile apps.

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Topics: Associations, Online Community Software, Member Experience, Online Community

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