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Member Experience Posts

How to Design a Community Your Users Will Love

Written by Molly Talbert | on November 16, 2015 at 9:00 AM | 4 minute read

Have you recently visited a website plagued by confusion and disorganization? You can't find what you're looking for, and you're not even sure what you're looking at to begin with. That’s bad user experiencewhat any community wants to avoid.  If your user experience is less than easy, then maybe they will come, but don’t count on them sticking around or returning any time soon.

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Topics: Community Platforms & Updates, Marketing, Member Experience, Online Community

How to Market Your Association's Virtual Memberships Like a Tech Company

Written by Christina Green | on November 12, 2015 at 8:30 AM | 4 minute read

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? (Sorry, bad pun.) But the answer is a lot, right?

If you clicked through to some of the better known apps, you'll find they have a free level and one or more paid levels. Tech companies are marketing geniuses when it comes to knowing how to lock down some of their features in order to entice people to upgrade.

Associations that offer virtual memberships or entry-level membership tiers could learn quite a bit from them.

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community

Why Your Event Needs a Mobile App

Written by Molly Talbert | on November 5, 2015 at 10:30 AM | 3 minute read

Event attendees expect information, in real time. Not only that, but it should be easily accessible and available before, during and after. How should you do this? Since people are more glued to their phones than ever, a mobile app makes perfect sense -- it gives attendees everything they need (and more) in the palm of their hands.

Because the price point can seem steep it’s easy to think you can get by without one; paper programs always worked well, right? Sure, they did, but your event could be so much more informative, interactive and collaborative if the program is dynamic and updated in real time. It’s time for your events to go beyond the status quo (apps are approaching the norm, by the way).

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Topics: Customer Experience, Member Experience, Marketing Automation, Online Community

Eight Community Site Design Tips for the Win

Written by Lauren Wolfe | on November 4, 2015 at 1:02 PM | 2 minute read


A winning community site – we all want it and we all can have it. It starts with strong design and a careful execution of the brand. I’ve put together eight tips that you can use right now to create a community site that is a winner in the eyes of your users, staff and prospective users.

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Topics: Marketing, Customer Experience, Member Experience, Online Community

Is a Virtual Membership Option Right for Your Association?

Written by Christina Green | on October 29, 2015 at 8:30 AM | 5 minute read

Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

We've come frighteningly close to some of these - four Jaws movies is close enough for me - but we're also sadly very far away from flying cars and delicious home-cooked, healthy meals in 30 seconds.

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Topics: Associations, Member Experience, Online Community

How to Deal With Disruptive Community Members

Written by Molly Talbert | on August 25, 2015 at 10:00 AM | 2 minute read

We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other.

Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling. Maybe the member is trying to stir the pot, or they’re oblivious to their impact. Either way, something must be done to maintain the respectful environment you’ve been cultivating.

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Topics: Online Community Management, Member Experience, Online Community

The Art of the Online Community Welcome Email

Written by Katie Oakes on August 25, 2015 at 8:40 AM | 5 minute read

When you are responsible for bringing new members into your online customer or member community, there is no such thing as a second impression. In a world where first impressions are often the only impression that you get, the task to crush it in one interaction can feel daunting.

It is like speed dating in that way. People go to speed dating events voluntarily, just as they do to your online community, but you only have a few seconds to get people to want to learn more about you.

However, in online community management, your first impression usually involves never actually coming face to face with the person you are aiming to impress. I'm talking about the all-important welcome email.

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Topics: Online Community Management, Engagement, Member Experience, Marketing Automation, Online Community

The Importance of Language for Your Community

Written by Ben Rossell | on July 15, 2015 at 9:30 AM | 3 minute read

Ben Rossell is our summer graphic design intern and a Senior at George Mason University (GMU). Ben enjoys painting portraits, landscapes, and some concept art (especially using oil paints and digital painting), but now is successfully diving into the world of blogging.

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Topics: Communications, Online Community Management, Customer Experience, Member Experience, Online Community

Accessibility: Getting Everyone Engaged

Written by Mark Eichler on June 4, 2015 at 5:12 PM | 3 minute read

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The bottom line: websites should be easy to use. A user-friendly and responsive website means going beyond fun graphics and intuitive navigation. This means every web page should be visually approachable for every kind of user across the spectrum of visual limitations. 

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Topics: Community Platforms & Updates, Engagement, Customer Experience, Member Experience, Marketing Automation, Online Community

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM | 2 minute read

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

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Topics: Marketing, Customer Experience, Member Experience, Marketing Automation, Online Community

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