<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Member Experience

How to Get Market Data for Your Association Without Doing Expensive Market Research

Written by Julie Dietz on June 24, 2016 at 8:30 AM

Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said 'you cannot have information without data.'

Associations need information about their members so they can provide them with the best benefits and the most value. To make market-driven decisions, they need data on their members and which subjects they're interested in. What are their priorities, challenges, and motivations? What industry changes impact and concern them?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience

Use Human Centered Design to Make Your Community More ... Well ... Human

Written by Molly Talbert | on June 23, 2016 at 8:30 AM

Your community looks absolutely stunning. The colors, graphics and font all work perfectly with each other. Everyone compliments you.

But there’s one big problem.

No one can figure out how to use it.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Member Experience

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Associations, Member Experience, Member Engagement

How to Win Friends and Influence People: Three Lessons for Community Managers

Written by Molly Talbert | on June 9, 2016 at 8:30 AM

I’m sure you’ve heard of it, but have you actually ever read Dale Carnegie’s book, “How to Win Friends and Influence People”? If not, you probably should -- it’s an important read for anyone, but especially community professionals.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Experience

Why Associations Shouldn't Be Giving Away All Their Content for Free

Written by Julie Dietz on June 8, 2016 at 8:30 AM

As a marketer, I'm accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience

Why Aren't We More Obsessed With the Mobile Community Experience?

Written by Molly Talbert | on June 8, 2016 at 8:30 AM

It’s a no-brainer to say mobile is bigger than ever. People are attached to their phones and use them in almost every part of their lives, from connecting with friends, to ordering pizza, to tracking sleep and exercise. And almost every industry is stepping up to the plate, bringing better mobile options to their audience.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Experience

Dealing With Trolls in Your Community

Written by Calista Rollogas | on May 31, 2016 at 9:00 AM

Sometimes your best user is your worst user.

These days, everyone knows the tell tale signs of a troll -- people who write abrasive, abusive comments, often directed at certain people, and who often blatantly ignore community standards. Prime examples of trolls are can be found in the comments section of online news outlets.
Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Engagement, Member Experience

Read Your Community Members' Minds

Written by Heather McNair on May 23, 2016 at 8:30 AM

It’s true -- you can read minds and predict the future.

Sure, communities can help you with customer acquisition and retention, but they can also help you forecast what your members want or need -- improving your members’ experience and your organization’s bottom line.

How can your community help get you inside a member’s head and learn what they truly think and what they really need?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Experience, Member Experience

Motivate Members: Intrinsic Rewards That Actually Work

Written by Molly Talbert | on May 16, 2016 at 9:00 AM

Everyone has their own engagement theories for fostering interaction within online communities. Some engaged communities appear effortless while others remain stagnant, with occasional spurts of activity. So, what gives? What’s the trick for building sustainable, steady engagement?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Member Experience

Why Aren’t Members Opening Your Emails?

Written by Molly Talbert | on May 12, 2016 at 9:30 AM

Getting people to open emails can be a frustrating, fruitless task. Especially when a big part of your job is communicating to members through email -- depending on your industry and the types of emails you send, what’s considered good open rates can look pretty low.

So how do you turn the tides and get people to open your messages?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Experience

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe