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Posts about Member Experience

What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience

The Psychology of Color in Marketing and Branding for Your Association

Written by Christina Green | on October 31, 2016 at 8:30 AM

What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald's chose red and yellow for their color scheme?
  • How about Coke's signature red?
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Topics: Associations, Member Experience

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Written by Julie Dietz on October 20, 2016 at 8:30 AM

Try to count how many websites you visited yesterday. Or even today "“ just this morning.

Do you know? Or have you already lost count?

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Topics: Associations, Member Experience

How to Lead Your Association Through Difficult Times

Written by Christina Green | on September 28, 2016 at 8:30 AM

When it rains, it pours.

And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we're living in turbulent, uncertain times. Times that can be more than a little frightening.

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Topics: Associations, Member Experience

Is Small Data the Next Big Thing?

Written by Heather McNair on September 8, 2016 at 8:30 AM

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.

IKEA pays very close attention to consumers and can predict their behavior, from what they’ll furnish their home with to how they’ll assemble and use each item. Obviously, with a company this large, it’s impossible to point to just one aspect of business that spurred its success.

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Topics: Online Community Management, Member Experience

How to Use Data to Solve Your Biggest Online Community Participation Problems

Written by Julie Dietz on September 6, 2016 at 8:30 AM

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn't wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn't have any responses.

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Topics: Online Community Management, Engagement, Customer Experience, Member Experience

Is It Time to Ax Your Young Professionals Group?

Written by Christina Green | on August 18, 2016 at 8:30 AM

Do you remember sitting at the kiddie table? I do, and it's a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Topics: Millennials, Associations, Member Experience

Is It Time to Redesign Your Online Community?

Written by Julie Dietz on August 11, 2016 at 8:30 AM

Have you ever heard the phrase "perception is reality?" It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

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Topics: Online Community Software, Member Experience

The 5 Most Common Mistakes of Association Onboarding Programs

Written by Christina Green | on July 18, 2016 at 8:30 AM

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.

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Topics: Associations, Member Experience, Member Engagement

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Written by Julie Dietz on July 7, 2016 at 8:30 AM

Why do you check Facebook every time you're bored? Why do you reach for your phone almost before you've even opened your eyes in the morning? Go for the coffee maker as soon as you're on your feet?

It's habit. Habits are a powerful force in our lives that influence us in ways that we don't always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don't even realize we have.

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Topics: Associations, Member Experience

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