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Member Experience Posts

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM | 5 minute read

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

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Topics: Associations, Member Retention, Member Experience, Marketing Automation, Online Community

How to Find Your Best Content Topics (Without Paying for Market Research)

Written by Julie Dietz on July 27, 2017 at 8:30 AM | 4 minute read

How is your association keeping its offers relevant to members and preparing for the future?

According to a recent study by Leader Networks, most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects.

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Topics: Associations, Member Experience, Member Communities, Online Community

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Written by Julie Dietz on July 13, 2017 at 8:30 AM | 5 minute read

Getting people to join your association is like making a sale. You need to offer them something they want enough that they’re willing to pay for it.

The problem is that many other organizations have similar offers and value propositions. So what benefits can you provide that convince people to join – and stay – with your association?

Here are six member benefit ideas that should do the trick.

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Topics: Associations, Member Experience, Volunteer Management, Online Community, Marketing Automation

An Introvert’s Guide to Growing a Private Online Community

Written by Julie Dietz on July 6, 2017 at 8:30 AM | 5 minute read

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

While society applauds the gregariousness of extroverts and those who can “work a room,” Susan Cain clearly explains what introverts bring to the table. What is particularly amazing is how she sees introverts thriving in social media. Because introverts can, in fact, be some of the most successful social media and online community managers, all despite their tendency to keep to themselves.

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Topics: Online Community Management, Member Experience, Member Engagement, Online Community

5 Ways You Know It’s Time to Grow Your Community Management Team

Written by Julie Dietz on June 29, 2017 at 8:30 AM | 4 minute read

Growth can be a predicament for any team in any organization. Too early, and you’re shouldering additional cost before it’s warranted. Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience.

That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development, and mentoring. In the beginning, one or two people may be able to manage all these projects, but they will likely become strapped for resources as demand grows. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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Topics: Online Community Management, Member Engagement, Member Experience, Online Community

How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Written by Julie Dietz on June 22, 2017 at 8:30 AM | 4 minute read

Do more with less.

That’s what associations and nonprofits are often tasked with, especially when a small staff is doing website work on top of events, benefit programs, and membership management. Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more.

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Topics: Member Experience, Associations, Nonprofits and Charities, Online Community

6 Key Features of the Best Learning Management Systems

Written by Julie Dietz on May 9, 2017 at 8:30 AM | 6 minute read

By 2020, 65% of all jobs in the U.S. will require some type of post-secondary education or training. Unfortunately, colleges and universities aren’t even meeting today’s needs. According to employers, new college graduates don’t have the skills to fill entry-level jobs.

These findings, which indicate a major problem in the education industry, were laid out in a whitepaper from Shelly Alcorn and Elizabeth Weaver Engel. And while the problem for universities is clear, so is the opportunity for associations.

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Topics: Associations, Member Experience, Online Community Software, Online Community

6 Quick Website Tweaks that Make a Big Impact

Written by Julie Dietz on February 28, 2017 at 8:30 AM | 6 minute read

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white.

Websites are the white wall of your marketing plan. You can make little changes to pique people’s interest and move potential customers and members further down the sales funnel.

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Topics: Customer Experience, Marketing, Member Experience, Online Community, Marketing Automation

What's Next? 6 Membership Trends to Watch in 2017

Written by Christina Green | on December 22, 2016 at 8:30 AM | 5 minute read

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it's nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word "laptop" with the same reverence of someone talking about the "goose that laid the golden egg." In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM | 6 minute read

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

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