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Member Experience Posts

How to Use Your Online Community to Better Understand Your Chapters

Written by Julie Dietz on October 24, 2017 at 8:30 AM | 4 minute read

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.

Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting? What are their priorities? How well are chapters performing?

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Topics: Associations, Online Community Software, Member Experience, Online Community

6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM | 5 minute read

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

9 Steps for Building Member Personas

Written by Julie Dietz on September 28, 2017 at 8:30 AM | 6 minute read

How do you decide what content goes in your emails?

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.

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Topics: Associations, Member Experience, Marketing, Marketing Automation, Online Community

Choose Wisely: Will an AMS or an Online Community Better Achieve Your Current Goals?

Written by Liam O'Malley on September 26, 2017 at 8:30 AM | 4 minute read

An AMS is one of the largest and most expensive software purchases your association will make – and rightly so. Association Management Software (AMS) is the go-to software tool for membership management and is incredibly valuable.

But should an AMS always be the go-to software for all associations?

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Topics: Online Community Software, Associations, Member Experience, Online Community

3 Reasons Why Online Mentoring Programs Attract New Members

Written by Julie Dietz on September 19, 2017 at 8:30 AM | 6 minute read

Question: With regard to your association, what’s keeping you up at night?

Answer 1: Not gaining new members.

Answer 2: Figuring out how and where to acquire new members.

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.

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Topics: Millennials, Associations, Member Experience, Marketing, Online Community

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Written by Julie Dietz on August 15, 2017 at 8:30 AM | 4 minute read

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.

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Topics: Volunteer Management, Associations, Member Experience, Online Community

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Written by Julie Dietz on August 10, 2017 at 8:30 AM | 6 minute read

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.)

Your association’s website is no different. It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up.

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Topics: Associations, Member Experience, Marketing, Online Community

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Written by Julie Dietz on August 3, 2017 at 8:30 AM | 4 minute read

Online learning and distance education is on the rise, providing easy-to-access and challenging development opportunities for users. And since associations have traditionally been a major part of post-secondary education—providing practical skills and job training—they’re seeing major benefits from online education.

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Topics: Associations, Member Engagement, Member Experience, Online Community

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM | 5 minute read

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

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Topics: Associations, Member Retention, Member Experience, Marketing Automation, Online Community

How to Find Your Best Content Topics (Without Paying for Market Research)

Written by Julie Dietz on July 27, 2017 at 8:30 AM | 4 minute read

How is your association keeping its offers relevant to members and preparing for the future?

According to a recent study by Leader Networks, most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects.

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Topics: Associations, Member Experience, Member Communities, Online Community

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