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Member Engagement Posts

CASE, ILTA and SPE Chat About Online Community Engagement Success

Written by Lauren Wolfe | on September 5, 2014 at 11:00 AM | 2 minute read

Clients of Higher Logic and Personify came together last week to discuss the best ways to take advantage of both platforms, and to increase community activity and communication. Currently, over 47 mutual association clients have utilized the Personify Gold Star Integration and Activity Sync back to their databases to offer single-sign-on, secure data exchange and find new engagement opportunities for their online communities.

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Topics: Online Community Software, Associations, Member Engagement, Online Community

10 Elements of a Winning Member Engagement Strategy

Written by Joshua Paul | on August 28, 2014 at 8:21 AM | 5 minute read

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities, with 90% of participants only viewing content, 9% responding to content, and 1% actively participating in the creation of new content.

Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole.

Why is Member Engagement So Important?

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Topics: Online Community, Member Engagement

Why Your Online Community Needs the Board of Directors

Written by Andy Steggles | on July 28, 2014 at 10:30 AM | 3 minute read

What's the one thing almost all associations have in common? It's formal volunteer leadership programs. Volunteer leaders are highly visible, engaged MVPs in the association, lending credibility and encouraging other members to attend events and participate in activities. There are volunteer trainings, guidelines and formal committee structures and procedures, all of which boost the program's credibility and desirability; members aspire to join the ranks of these MVPs.

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Topics: Online Community Management, Associations, Member Engagement, Online Community

The Pros and Cons of Auto-Login for Discussion Emails

Written by Andy Steggles | on July 22, 2014 at 1:00 PM | 3 minute read

A topic of frequent interest and debate among Higher Logic clients is the auto-login feature. Auto-login embeds a user's credentials into community discussion group emails, enabling users to click on links in emails generated by the community platform to engage in the community site without having to manually log in.

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Topics: Community Platforms & Updates, Associations, Communications, Member Engagement, Online Community

How to Increase Engagement By Featuring Members in Your Private Online Community

Written by Joshua Paul | on July 8, 2014 at 8:30 AM | 6 minute read

There are a host of reasons why members join private online communities. They're likely looking to capitalize on a specific value proposition that your community has to offer—unique content, access to resources, networking ability, etc.

However, joining a community and participating in a community are two very different actions with differing motivators.

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Topics: Member Engagement, Online Community

Measuring Online Member Engagement: Hats Off to You!

Written by Andy Steggles | on June 16, 2014 at 1:00 PM | 2 minute read

I know it's tough to keep up with all of the tools and tricks for retaining and engaging your members - hats off to you. When it comes to achieving your organization's goals, you often need to wear many hats. How do you measure online member engagement? And how does it correlate to increased revenue and greater satisfaction?

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Topics: Member Engagement, Online Community Management, Online Community

Growing an Online Community: 8 Ways to Super-Charge Engagement

Written by Joshua Paul | on June 6, 2014 at 8:30 AM | 5 minute read

Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage those relationships to achieve a variety of business outcomes—ranging from increasing customer retention and developing customer advocates to creating more innovative products and increasing revenue.

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Topics: Member Engagement, Online Community

Three Critical Must-Do's for Member-Onboarding Success

Written by Andy Steggles | on May 13, 2014 at 11:00 AM | 3 minute read

Launching a new community is exciting, and overwhelming. Your online community is an incredible tool that can be used to fully embrace new members and, at the same time, increase your overall level of member engagement. It can be easy to get so caught up in the details of planning and launching your community that you forget one key component: getting people to participate when it's live.

Assuming you've fully launched your community, one of the most important next steps is to ensure any new member to the organization is properly onboarded and welcomed into that community. For most organizations, the new member will be the most likely not to renew.

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Topics: Communications, Member Engagement, Online Community

5 Things NOT to Do When You Respond to Members in Your Online Community

Written by Joshua Paul | on April 16, 2014 at 12:28 PM | 4 minute read

So far, you've done everything right. You launched an online customer or member community and ”even better" your community members have become active and engaged participants. Your company or organization is producing insightful, high-quality content and your discussion boards are thriving.

You made the plan, you did the work, and everything is going exactly as you hoped. What could possibly go wrong?

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Topics: Member Engagement, Online Community

10 Things Every Online Community Manager Should be Testing to Increase Engagement

Written by Joshua Paul | on February 27, 2014 at 10:35 AM | 6 minute read

When you first launch a private online community, your goal is to go from having a non-engaged set of members or customers to a highly engaged community of members or customers. However, that type of transition doesn't just happen overnight.

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Topics: Member Engagement, Online Community

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