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Member Engagement Posts

10 Non-Social Media Skills of Great Online Community Managers

Written by Joshua Paul | on February 7, 2014 at 10:15 AM | 5 minute read

While there's no denying there are similarities between public social media networks and private online communities, there are also very distinct differences.

According to online community research and consulting firm, The Community Roundtable, communities and social media fit different types of business strategies. While social media and public social networks align best with less intricate markets and products, online communities are designed to support companies with more complex relationships, products, and customer support needs.

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Topics: Member Engagement, Online Community

How to Get Customers or Members to Complete Profiles in Your Private Online Community

Written by Joshua Paul | on January 7, 2014 at 8:30 AM | 5 minute read

There many ways that your customers or members can participate in your organization's private online community—from uploading useful documents to asking and answering questions in the discussion forums.

However, it is one of the simplest actions that plays a big role the long-term value and health of your online community. Encouraging your customers or members to not just complete, but maintain regularly-updated profiles is beneficial to both them and your organization.

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Topics: Customer Engagement, Member Engagement, Online Community

#1 Community Management Tip from the Professional Photographers of America

Written by Andy Steggles | on December 26, 2013 at 10:30 AM | 3 minute read

We had our users' group conference earlier this month and, aside from our best attendance yet with over 300 attendees, we were treated to some really great sessions by seriously smart Higher Logic clients.

One of the tips that's stuck with me over the past few weeks was one from Lindsay Starke, Online Community Coordinator from Professional Photographers of America, who did a fantastic session on the psychology of community management. The tip is something I've seen many times in various communities but which I'd never given much thought to until I heard her explain how and why her organization does it.

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Topics: Online Community Management, Member Engagement, Online Community

Online Community Engagement - What is Success?

Written by Andy Steggles | on September 23, 2013 at 10:00 AM | 4 minute read

How do you define success?

When most organizations try to measure success with regard to their online communities, they usually do so with an eye to specific KPIs that they've determined to be important to their particular org, rather than in comparison to other companies. I think this way of measuring success is more accurate and shows that success in online communities is not one-size-fits-all, but rather something an individual organization determines and works toward.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM | 3 minute read

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

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Topics: Communications, Associations, Member Engagement, Online Community

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM | 2 minute read

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Associations, Member Engagement, Online Community

How to Get Customers or Members Interested in Your Online Community

Written by Joshua Paul | on January 31, 2013 at 8:30 AM | 4 minute read

Let's face it: the people who are most excited about your online customer community (at least in the beginning) are you and the people who put in long hours to plan and launch the platform. It is rare that there is a roaming pack of customers or professionals in your industry cruising around looking for a new online community to join.

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Topics: Customer Engagement, Member Engagement, Online Community

Most Popular Member Engagement Articles of the Last Year

Written by Joshua Paul | on January 3, 2013 at 8:39 AM | 3 minute read

Member engagement continued to play a central role in the growth and survival of membership organization, like associations and independent user groups, in 2012. While member engagement is not the end goal, it continues to be the fuel that makes business-level objectives possible €“ from member growth and retention to non-dues revenue and legislative success.

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Topics: Member Engagement, Online Community

Is Member Engagement Tied to Private Online Communities? [Data]

Written by Joshua Paul | on May 4, 2012 at 8:35 AM | 2 minute read

69% More Associations Saw Member Engagement Increase if They had a Private Online Community

Is a private online member community worth your organization's time and investment? At Socious, we are in the process of crunching the numbers for the 2012 State of Online Communities in Associations report (thank you to all of the association executives who participated). We want to share some of the preliminary data with you regarding how private online member communities can impact a membership organization.

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Topics: Online Community Management, Member Engagement, Online Community

8 Easy Ways to Humanize Your Online Engagement Today

Written by Joshua Paul | on August 19, 2011 at 9:55 AM | 3 minute read

In a recent small-sample poll that Socious conducted in the Member Engagement Group on LinkedIn, almost one half of the respondents answered that technology was only part of a larger mix of tools they use for engaging customers. About 25% answered that it was critical to engagement and another 25% said that it was the most important tool.

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Topics: Member Engagement, Online Community

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