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Posts about Member Engagement

How to Get Customers or Members Interested in Your Online Community

Written by Joshua Paul | on January 31, 2013 at 8:30 AM

Let's face it: the people who are most excited about your online customer community (at least in the beginning) are you and the people who put in long hours to plan and launch the platform. It is rare that there is a roaming pack of customers or professionals in your industry cruising around looking for a new online community to join.

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Topics: Customer Engagement, Member Engagement

Most Popular Member Engagement Articles of the Last Year

Written by Joshua Paul | on January 3, 2013 at 8:39 AM

Member engagement continued to play a central role in the growth and survival of membership organization, like associations and independent user groups, in 2012. While member engagement is not the end goal, it continues to be the fuel that makes business-level objectives possible €“ from member growth and retention to non-dues revenue and legislative success.

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Topics: Member Engagement

8 Online Community Management Tips to Increase Customer Engagement

Written by Joshua Paul | on December 12, 2012 at 12:15 PM

Yes. Online community management is a thing.

It is not only a thing that is studied and implemented by organizations across the globe, but it is an opportunity. Online community management can make your company a lot of money, keep the customers you have, and reduce your overall cost of doing business.

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Topics: Member Engagement

Is Member Engagement Tied to Private Online Communities? [Data]

Written by Joshua Paul | on May 4, 2012 at 8:35 AM

69% More Associations Saw Member Engagement Increase if They had a Private Online Community

Is a private online member community worth your organization's time and investment? At Socious, we are in the process of crunching the numbers for the 2012 State of Online Communities in Associations report (thank you to all of the association executives who participated). We want to share some of the preliminary data with you regarding how private online member communities can impact a membership organization.

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Topics: Online Community Management, Member Engagement

8 Easy Ways to Humanize Your Online Engagement Today

Written by Joshua Paul | on August 19, 2011 at 9:55 AM

In a recent small-sample poll that Socious conducted in the Member Engagement Group on LinkedIn, almost one half of the respondents answered that technology was only part of a larger mix of tools they use for engaging customers. About 25% answered that it was critical to engagement and another 25% said that it was the most important tool.

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Topics: Member Engagement

5 Ways That Online Communities Keep Donors Engaged [fundraising tips]

Written by Joshua Paul | on July 20, 2011 at 10:22 AM

The internet has significantly democratized fundraising over the past 5 years. Barrack Obama's 2008 campaign raised an astonishing $337 million from individuals making small donations (under $200). According to the Urban Institute's 2010 Nonprofit Fundraising Survey report, individual giving is the largest single source of contributions for nonprofit organizations. This change raises the following question about the donor experience and online relationship building:

How many of you have received an online solicitation from an organization that you are familiar with, made a donation, and then never heard from the organization again, until it was time to ask for another donation?

Are You Leaving Donors Blowing In the Wind?

While the internet has also made it easier to give, it has also made it easy for organizations to receive donations without having to nurture and engage their donors to build a relationship with them. Many nonprofits, universities, and associations are turning to online community technology to stay connected to donors before and after they give. Here are five ways that your organization can use a private online community to keep important donors engaged.

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Topics: Member Engagement

How Important is Technology in Member Engagement?

Written by Joshua Paul | on July 15, 2011 at 8:30 AM

Most associations that I speak with would like to be able to pick up the phone and check in with each member, set up personal office visits, or send hand-written thank you notes to each member come renewal time. That is the nature of membership organizations. It is all about people. However, the conversation quickly turns to how to scale your member engagement. How can you keep thousands of members engaged in your organization, up to date on issues you are advocating for, and talking to one another?

Technology in Member Engagement is Still Fuzz for Most Associations

Though online community building in the association world has been around for almost a decade, the steps for making it work for an association are a lot less clear than it is for one-to-one member engagement. At a recent ASAE event on delivering "Love Bombs" to your members, 80% of the discussion covered ways to improve one-on-one member engagement. When the question of how to keep to thousands, or tens of thousands, of member engaged was raised, the room grew much quieter.

The reasons that the membership professionals, which I spoke with after the event, gave for the handwringing over mass member engagement ranged from the difficulty many associations have collecting and analyzing online member engagement metrics to the need for more case studies on member engagement's impact on organizational objectives.

While the answer is unique to each organization, it probably includes a combination of personal attention, online engagement, email communication, and face-to-face interaction. That brings us to this month's poll in the Member Engagement Group on LinkedIn.

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Topics: Member Engagement

Enterprise Social Technology and the Importance of Flexibility

Written by Joshua Paul | on June 24, 2011 at 8:30 AM

Online Communities Bring Together Customers, Partners, Employees, Prospects, and Fans

As I reflect on the ideas that came out of this week's Enterprise 2.0 Conference in Boston, I can't help but be reminded that the beauty of business social software is that it is rarely designed with a "one size fits all' approach. Software providers that walk in on day one and tell a business how it has to change it order to get results from their software rarely make it.

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Topics: Member Engagement

How Online Community Platforms Keep Conferences Alive

Written by Joshua Paul | on May 5, 2011 at 8:30 AM

Are Organizations Without an Online  Community Platform Missing Big Opportunities When They Hold a Conference?

How do meeting planners, marketers, and association executives measure conference success - revenue, registrations, attendance? What about long-term member or customer engagement? Is your conference still successful if the thought-leadership, idea sharing, and conversations tapered off a few days after the conference and disappear almost completely after a week?

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Topics: Member Engagement

[Video] 3 Trends to Watch in Online Member Engagement

Written by Joshua Paul | on April 25, 2011 at 12:17 PM

This week is ASAE's 2011 Marketing, Membership, and Communications Conference. This event aims to help association professionals learn the tools and techniques to increase the perceived relevance of their organizations and keep members engaged over time.

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Topics: Member Engagement

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