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Posts about Member Engagement

Preparing Your Community for the Digital Generation

Written by Maddie Grant | on December 3, 2014 at 9:37 AM

In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce - a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. Understanding this generation a little better will not only help you attract them, but retain them.

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Topics: Millennials, Associations, Member Engagement

The 7 Ways to Source Members for Your Organization's Online Community

Written by Katie Bapple | on October 30, 2014 at 10:25 AM

Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events.

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Topics: Online Community Management, Member Engagement

Are You Making These Online Community Management Mistakes When Engaging New Members?

Written by Katie Bapple | on September 25, 2014 at 8:30 AM

In last week's blog article, we covered four quick tips to convert new online community members into regular visitors and contributors.

Since this initiative relates to your online community's member engagement strategy, ”the source of our most frequently heard questions” this week, we're covering the topic again by tipping it on its head.

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Topics: Online Community Management, Member Engagement

Online Community Management: 4 Tips for Turning New Members Into Regular Members

Written by Katie Bapple | on September 18, 2014 at 8:40 AM

On average, only 10% of new members will participate within their first month of joining an online community. Additionally, the likelihood a new member will engage in the community, or even visit it, drops significantly over time.

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Topics: Online Community Management, Member Engagement

CASE, ILTA and SPE Chat About Online Community Engagement Success

Written by Lauren Wolfe | on September 5, 2014 at 11:00 AM

Clients of Higher Logic and Personify came together last week to discuss the best ways to take advantage of both platforms, and to increase community activity and communication. Currently, over 47 mutual association clients have utilized the Personify Gold Star Integration and Activity Sync back to their databases to offer single-sign-on, secure data exchange and find new engagement opportunities for their online communities.

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Topics: Associations, Online Community Software, Member Engagement

Why Your Online Community Needs the Board of Directors

Written by Andy Steggles | on July 28, 2014 at 10:30 AM

What's the one thing almost all associations have in common? It's formal volunteer leadership programs. Volunteer leaders are highly visible, engaged MVPs in the association, lending credibility and encouraging other members to attend events and participate in activities. There are volunteer trainings, guidelines and formal committee structures and procedures, all of which boost the program's credibility and desirability; members aspire to join the ranks of these MVPs.

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Topics: Online Community Management, Associations, Member Engagement

The Pros and Cons of Auto-Login for Discussion Emails

Written by Andy Steggles | on July 22, 2014 at 1:00 PM

A topic of frequent interest and debate among Higher Logic clients is the auto-login feature. Auto-login embeds a user's credentials into community discussion group emails, enabling users to click on links in emails generated by the community platform to engage in the community site without having to manually log in.

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Topics: Community Platforms & Updates, Communications, Associations, Member Engagement

How to Increase Engagement By Featuring Members in Your Private Online Community

Written by Joshua Paul | on July 8, 2014 at 8:30 AM

There are a host of reasons why members join private online communities. They're likely looking to capitalize on a specific value proposition that your community has to offer—unique content, access to resources, networking ability, etc.

However, joining a community and participating in a community are two very different actions with differing motivators.

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Topics: Member Engagement

Measuring Online Member Engagement: Hats Off to You!

Written by Andy Steggles | on June 16, 2014 at 1:00 PM

I know it's tough to keep up with all of the tools and tricks for retaining and engaging your members - hats off to you. When it comes to achieving your organization's goals, you often need to wear many hats. How do you measure online member engagement? And how does it correlate to increased revenue and greater satisfaction?

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Topics: Online Community Management, Member Engagement

Growing an Online Community: 8 Ways to Super-Charge Engagement

Written by Joshua Paul | on June 6, 2014 at 8:30 AM

Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage those relationships to achieve a variety of business outcomes—ranging from increasing customer retention and developing customer advocates to creating more innovative products and increasing revenue.

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Topics: Member Engagement

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