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Member Engagement Posts

Increasing Member Retention Using Integrated Automation

Written by Andy Steggles | on June 9, 2015 at 3:24 PM | 3 minute read


Address your association’s common pain points using automated engagement tactics. If you’re like many associations, member retention can be a struggle. Start with identifying and measuring your member engagement tactics that surround key member benefits (e.g. Annual Conference, Mentoring Program, Advocacy Efforts, Chapter/Components) or processes (New Member Integration, Conference First Timer, Committee Volunteerism). We’ve outlined a few easy examples below using one of the most common pain points for association member management: First Year Member Retention.

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Topics: Member Retention, Online Community Software, Member Engagement, Marketing Automation, Online Community

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM | 3 minute read

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Topics: Associations, Member Engagement, Customer Advocacy, Online Community

Cultivate Volunteer Engagement - The Sky Is the Limit

Written by Lauren Wolfe | on April 13, 2015 at 9:36 AM | 3 minute read

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

Teach This to Your Online Community Members to Grow Participation Faster

Written by Joshua Paul | on March 17, 2015 at 8:25 AM | 5 minute read

Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:

  • Onboarding new members
  • Turning them into contributing members
  • Coordinating content
  • Using the data from your online community to make better business decisions
  • Making sure you spend your community management hours on the right processes and member segments to grow the community

It's safe to say the "to-do" list is fairly long.

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Topics: Online Community Management, Member Engagement, Online Community

Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community

Written by Katie Bapple | on December 18, 2014 at 8:30 AM | 3 minute read

Inactive community members will inevitably make up a large percentage of your total audience size. Don't worry, this is perfectly normal in most online communities, especially as your community ages.

Your efforts to engage your audience and grow your online community are best spent focused on the members who are actively present or just walking through the door—not walking out of it. However, if you start to notice unprecedented rates of decline, it could be time to take action.

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Topics: Member Engagement, Online Community

Preparing Your Community for the Digital Generation

Written by Maddie Grant | on December 3, 2014 at 9:37 AM | 3 minute read

In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the workforce - a spot they will hold for decades to come. That means they are likely to become the most important part of your online community, and like every generation before them, they are entering the scene with some different perspectives on how the world works and their roles in it. Understanding this generation a little better will not only help you attract them, but retain them.

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Topics: Millennials, Associations, Member Engagement, Online Community

The 7 Ways to Source Members for Your Organization's Online Community

Written by Katie Bapple | on October 30, 2014 at 10:25 AM | 4 minute read

Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events.

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Topics: Online Community Management, Member Engagement, Online Community

Are You Making These Online Community Management Mistakes When Engaging New Members?

Written by Katie Bapple | on September 25, 2014 at 8:30 AM | 3 minute read

In last week's blog article, we covered four quick tips to convert new online community members into regular visitors and contributors.

Since this initiative relates to your online community's member engagement strategy, ”the source of our most frequently heard questions” this week, we're covering the topic again by tipping it on its head.

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Topics: Online Community Management, Member Engagement, Online Community

Online Community Management: 4 Tips for Turning New Members Into Regular Members

Written by Katie Bapple | on September 18, 2014 at 8:40 AM | 4 minute read

On average, only 10% of new members will participate within their first month of joining an online community. Additionally, the likelihood a new member will engage in the community, or even visit it, drops significantly over time.

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Topics: Online Community Management, Member Engagement, Online Community

CASE, ILTA and SPE Chat About Online Community Engagement Success

Written by Lauren Wolfe | on September 5, 2014 at 11:00 AM | 2 minute read

Clients of Higher Logic and Personify came together last week to discuss the best ways to take advantage of both platforms, and to increase community activity and communication. Currently, over 47 mutual association clients have utilized the Personify Gold Star Integration and Activity Sync back to their databases to offer single-sign-on, secure data exchange and find new engagement opportunities for their online communities.

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Topics: Associations, Online Community Software, Member Engagement, Online Community

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