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Member Engagement Posts

Three Reasons You Need a Dedicated Community Manager

Written by Jenny Taylor | on November 3, 2015 at 10:00 AM | 2 minute read


At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community? Isn't the community just moving your everyday conversations online?

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Topics: Online Community Management, Member Engagement, Online Community

Crack the Social Code: Turn Members Into Contributors

Written by Molly Talbert | on October 28, 2015 at 9:00 AM | 4 minute read


Ever wonder how to get inside your members’ heads and motivate them to participate? Richard Millington can help, an expert with over 12 years of experience in community building. How does he do it? He uses basic, yet powerful, psychological forces -- tapping into what makes us human and what motivates us -- to excite and engage members in a deep, meaningful way. In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories.

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Topics: Online Community Management, Member Engagement, Customer Engagement, Online Community, Marketing Automation

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM | 3 minute read

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Engagement, Online Community Management, Member Engagement, Online Community, Marketing Automation

4 Elements of a High-Engagement Association Website

Written by Christina Green | on October 20, 2015 at 10:27 AM | 6 minute read

In the grand scheme of the digital age, thank goodness the 90's and early 2000's are behind us. Don't get me wrong, we wouldn't be where we are today without GeoCities, America Online, and MySpace.

However, I'm very glad that we have moved away from the notion that every organization needs a website, just to have a website.

Today, your website is your number one marketing asset. It's the first place people look to learn about your organization and take advantage of all that you offer.

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Topics: Member Engagement, Online Community, Marketing Automation

How to Write Emails Your Association Members Will Open

Written by Katie Oakes on September 29, 2015 at 8:30 AM | 6 minute read

There are a lot of mediums available when it comes to engaging your customers' or members' social media, your online community, email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. This means that before you can vie for an open, we have to make it out of the spam filter or Outlook's latest clutter folder.  

Regardless of how great your content is, if your association emails aren't getting opened, your message isn't getting out there. Convincing people with overflowing inboxes to click on your email takes a little finesse. Here are some things you can do to improve your open rate.

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Topics: Associations, Communications, Member Engagement

How to Make Your Trade Association's Online Community Work

Written by Andy Steggles | on September 8, 2015 at 11:00 AM | 3 minute read


Communities benefit all types of organizations—trade associations are no exception. We’re already pretty vocal about how trade associations can use private online communities to collaborate. Now that we’ve (hopefully) convinced you online communities are important in creating value, let’s talk about how to ensure success in your community.

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Topics: Member Communities, Associations, Member Engagement, Online Community

Let Your Community's Best Members Find Your Next Members

Written by Molly Talbert | on September 2, 2015 at 10:30 AM | 3 minute read

Growing community should be one of the most important tasks of an organization, but it can certainly be a challenge. Don’t feel like you have to carry that burden alone. One of the best ways to grow your community is to let your members unknowingly do the heavy lifting – there are no better advocates than members, even if they don’t realize their potential. The more robust and thriving your community is, the easier and more natural their jobs (and your job) will be.

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Topics: Online Community Management, Customer Advocacy, Marketing, Member Engagement, Online Community

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Written by Joshua Paul | on August 27, 2015 at 9:00 AM | 6 minute read

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry's deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Higher Logic, we analyzed the data and saw connections between the report's findings and the role that private online member communities play in associations.

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Topics: Associations, Member Engagement, Member Communities, Communications, Online Community

Before You Do Anything Else With Your Community, Do This

Written by Lindsay Starke | on June 30, 2015 at 3:52 PM | 3 minute read

I have a quick question for you: what’s the ROI of your community?

Generally, when I speak with other community managers, they have one of three responses to this question:

  1. Uh…what?
  2. Engagement!
  3. An actual demonstration of return on investment
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Topics: Online Community Management, Member Retention, Member Engagement, Online Community

Keep Your Community Engaging with Live Chats

Written by Caitlin Struhs | on June 22, 2015 at 2:45 PM | 3 minute read


Real-time conversations aren’t always realistic in an online community—the 24/7 access communities provide inherently means collaboration is done on the individuals’ time. But occasionally you want to capitalize on a great event or recent hot topic, and the average discussion posts or resource sharing just won’t cut it.

Have you thought about how you can keep engagement up after a big announcement or a recent event? Consider giving your community members the opportunity to keep the conversation going with live chats, which offer both flexibility and spontaneity.

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Topics: Online Community Software, Member Engagement, Customer Engagement, Online Community

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