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Member Engagement Posts

How to Measure the Effectiveness of Your Association's Member Engagement Tactics

Written by Christina Green | on January 7, 2016 at 8:30 AM | 4 minute read

It's that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you're giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

How To Actually Hear What Customers Say

Written by Molly Talbert | on December 17, 2015 at 10:00 AM | 4 minute read

Any kid could tell you there’s a difference between just listening and actually hearing. They know right away if a parent is giving them their full attention or if their mind is wandering off into other territory. How do you think kids feel when they know they don’t have their parent’s full attention? Maybe frustrated, annoyed, like their time isn’t valued.

Distracted listening doesn’t just happen between parents and children. It can happen in your community and make your members or customers feel unvalued and not worth the community manager’s time. That’s the last thing you want.

Listening to your members or customers and actually hearing what they say is critical. Not only will they feel validated and contribute more, but you’ll learn more about what makes them tick. This is invaluable to you -- it’ll help you cater to them and create better products.

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Topics: Customer Communities, Member Engagement, Customer Support, Marketing Automation, Online Community

The 10 Most Popular Member Engagement Articles of the Year

Written by Nick Davis on December 17, 2015 at 9:00 AM | 4 minute read

As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?

Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.

So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.

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Topics: Associations, Member Engagement

5 Easy Actions to Take to Increase Member Engagement Next Year

Written by Christina Green | on December 16, 2015 at 8:30 AM | 4 minute read

This time of year is a whirlwind of activity on most people's calendars. If you're like me, you're extra busy wrapping up the goals set forth for this year, evaluating what worked and what didn't, and planning what can be accomplished with the upcoming year.

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Topics: Member Engagement

Online Community Management: 3 Steps for Getting Members to Engage [Video]

Written by Katie Bapple | on December 2, 2015 at 9:03 AM | 2 minute read

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within their online community.

After all, a lot of the value that people get from your online customer or member community depends on these interactions.

Here are three steps to help you steer your community members towards engaging with each other.

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Topics: Online Community Management, Member Engagement, Online Community

How to Market Your Association's Virtual Memberships Like a Tech Company

Written by Christina Green | on November 12, 2015 at 8:30 AM | 4 minute read

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? (Sorry, bad pun.) But the answer is a lot, right?

If you clicked through to some of the better known apps, you'll find they have a free level and one or more paid levels. Tech companies are marketing geniuses when it comes to knowing how to lock down some of their features in order to entice people to upgrade.

Associations that offer virtual memberships or entry-level membership tiers could learn quite a bit from them.

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community

7 Attractive Member Benefits for Virtual Members of Your Association

Written by Christina Green | on November 5, 2015 at 8:41 AM | 5 minute read

Have you ever noticed the large number of corporate brands that market on some variation of having it your wayThere's Burger King, Subway, Kmart, Walt Disney World, and many others.

While Burger King started marketing that way 40 years ago, with the advent of social media and online retailers, personalized shopping experiences like you find with Amazon offering people what they want on their terms are becoming more of an expectation than a luxury.

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Topics: Member Engagement, Marketing Automation, Online Community

Three Reasons You Need a Dedicated Community Manager

Written by Jenny Taylor | on November 3, 2015 at 10:00 AM | 2 minute read


At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community? Isn't the community just moving your everyday conversations online?

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Topics: Online Community Management, Member Engagement, Online Community

Crack the Social Code: Turn Members Into Contributors

Written by Molly Talbert | on October 28, 2015 at 9:00 AM | 4 minute read


Ever wonder how to get inside your members’ heads and motivate them to participate? Richard Millington can help, an expert with over 12 years of experience in community building. How does he do it? He uses basic, yet powerful, psychological forces -- tapping into what makes us human and what motivates us -- to excite and engage members in a deep, meaningful way. In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Marketing Automation, Online Community

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM | 3 minute read

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Online Community Management, Engagement, Member Engagement, Marketing Automation, Online Community

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