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Member Engagement Posts

3 Facebook Live Ideas for Associations

Written by Christina Green | on July 25, 2016 at 8:30 AM | 6 minute read

Do you rely on Facebook for news about your friends? Engagement announcements? New jobs? Travel plans? Individuals have been relying on Facebook for this kind of news for years now, and it didn't take organizations long to follow suit. Both businesses and associations jumped on the Facebook bandwagon to share their news, and promote their products, educational courses, and benefits.

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Topics: Associations, Member Engagement, Online Community

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM | 5 minute read

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

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Topics: Communications, Associations, Member Engagement, Marketing Automation

The 5 Most Common Mistakes of Association Onboarding Programs

Written by Christina Green | on July 18, 2016 at 8:30 AM | 5 minute read

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community

How to Make Association Committee Members Happier and More Productive

Written by Christina Green | on July 11, 2016 at 8:30 AM | 5 minute read

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There's the company in Seattle that raised its minimum wage to $70,000, there's WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees' salaries, which are based on work and abilities (the more able the employee, the higher the pay).

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM | 5 minute read

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

3 Types of Association Members and How to Engage Them

Written by Christina Green | on July 1, 2016 at 8:30 AM | 5 minute read

Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

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Topics: Member Engagement, Marketing Automation, Online Community

5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM | 5 minute read

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

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Topics: Volunteer Management, Member Engagement, Marketing Automation, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Member Retention, Member Engagement, Online Community

How Associations Can Build Better Relationships with Chapters

Written by Julie Dietz on June 23, 2016 at 8:30 AM | 4 minute read

Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.

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Topics: Associations, Member Engagement, Online Community

Member Feedback is Critical to Online Community Success

Written by Molly Talbert | on June 21, 2016 at 8:00 AM | 5 minute read

Feedback is the way you grow your community -- in size, in maturity and in engagement rates. Out of that growth and collaboration your organization can create better products, a thriving community, a healthy culture and a stronger company.

But you can’t grow unless you collect data. And the way you collect data should be strategic, since it will affect all aspects of your community and company -- including growth.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

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