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Posts about Member Engagement

5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

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Topics: Member Engagement

Member Feedback is Critical to Online Community Success

Written by Molly Talbert | on June 21, 2016 at 8:00 AM

Feedback is the way you grow your community -- in size, in maturity and in engagement rates. Out of that growth and collaboration your organization can create better products, a thriving community, a healthy culture and a stronger company.

But you can’t grow unless you collect data. And the way you collect data should be strategic, since it will affect all aspects of your community and company -- including growth.

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Topics: Online Community Management, Customer Engagement, Member Engagement

How to Create an Effective Member Communication Schedule

Written by Carol Valora on June 16, 2016 at 8:30 AM

Crickets. An enjoyable sound if you're out camping for the night, but not what members want to hear from an association that they paid money to be a part of.

People join associations to get value, often in the form of member benefits such as access to networking, content, and professional development. They want to be engaged and involved, and they want to hear from the organization about changes in the industry and new engagement opportunities. All of that requires communication.

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Topics: Member Engagement

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

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Topics: Communications, Associations, Member Experience, Member Engagement

Engagement and Satisfaction: Is There a Difference?

Written by Andy Steggles | on May 4, 2016 at 8:30 AM

Engagement is a big word these days -- we want everyone in our community to be “engaged.”. We want them to engage with each other, and engage with our organizations. The more engagement, the merrier everyone will be.

This is where so many community builders measure value and a return on investment -- if people are logging into the community, talking to each other, creating content and contributing, that’s a sign they’re satisfied with their membership and see community as an important asset.

But does engagement necessarily equate satisfaction, and shouldyou aim to highly engage everyone?

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Topics: Online Community Management, Customer Engagement, Member Engagement

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Written by Andy Steggles | on March 9, 2016 at 10:00 AM

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think.

Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report.

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Topics: Marketing, Customer Experience, Member Experience, Member Engagement

6 Tips to Help Community Managers Write Effective Emails

Written by Nick Davis on February 16, 2016 at 8:30 AM

I'm sure by now everyone is familiar with the Exact Target study that says about 91% of us check our email every day. It's this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

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Topics: Member Engagement

How to Measure the Effectiveness of Your Association's Member Engagement Tactics

Written by Christina Green | on January 7, 2016 at 8:30 AM

It's that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you're giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Topics: Associations, Member Engagement

How To Actually Hear What Customers Say

Written by Molly Talbert | on December 17, 2015 at 10:00 AM

Any kid could tell you there’s a difference between just listening and actually hearing. They know right away if a parent is giving them their full attention or if their mind is wandering off into other territory. How do you think kids feel when they know they don’t have their parent’s full attention? Maybe frustrated, annoyed, like their time isn’t valued.

Distracted listening doesn’t just happen between parents and children. It can happen in your community and make your members or customers feel unvalued and not worth the community manager’s time. That’s the last thing you want.

Listening to your members or customers and actually hearing what they say is critical. Not only will they feel validated and contribute more, but you’ll learn more about what makes them tick. This is invaluable to you -- it’ll help you cater to them and create better products.

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Topics: Customer Communities, Member Engagement, Customer Support

The 10 Most Popular Member Engagement Articles of the Year

Written by Nick Davis on December 17, 2015 at 9:00 AM

As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?

Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.

So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.

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Topics: Associations, Member Engagement

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