<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Member Engagement Posts

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM | 5 minute read

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Engagement, Marketing Automation, Online Community

3 Types of Association Members and How to Engage Them

Written by Christina Green | on July 1, 2016 at 8:30 AM | 5 minute read

Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement, Marketing Automation, Online Community

5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM | 5 minute read

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Member Engagement, Marketing Automation, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Retention, Member Engagement, Online Community

How Associations Can Build Better Relationships with Chapters

Written by Julie Dietz on June 23, 2016 at 8:30 AM | 4 minute read

Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Engagement, Online Community

Member Feedback is Critical to Online Community Success

Written by Molly Talbert | on June 21, 2016 at 8:00 AM | 5 minute read

Feedback is the way you grow your community -- in size, in maturity and in engagement rates. Out of that growth and collaboration your organization can create better products, a thriving community, a healthy culture and a stronger company.

But you can’t grow unless you collect data. And the way you collect data should be strategic, since it will affect all aspects of your community and company -- including growth.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

How to Create an Effective Member Communication Schedule

Written by Carol Valora on June 16, 2016 at 8:30 AM | 4 minute read

Crickets. An enjoyable sound if you're out camping for the night, but not what members want to hear from an association that they paid money to be a part of.

People join associations to get value, often in the form of member benefits such as access to networking, content, and professional development. They want to be engaged and involved, and they want to hear from the organization about changes in the industry and new engagement opportunities. All of that requires communication.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Member Engagement, Marketing Automation, Online Community

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM | 4 minute read

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Associations, Member Experience, Member Engagement, Online Community

Engagement and Satisfaction: Is There a Difference?

Written by Andy Steggles | on May 4, 2016 at 8:30 AM | 4 minute read

Engagement is a big word these days -- we want everyone in our community to be “engaged.”. We want them to engage with each other, and engage with our organizations. The more engagement, the merrier everyone will be.

This is where so many community builders measure value and a return on investment -- if people are logging into the community, talking to each other, creating content and contributing, that’s a sign they’re satisfied with their membership and see community as an important asset.

But does engagement necessarily equate satisfaction, and shouldyou aim to highly engage everyone?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

Help Members Help You: Three Ways to Engage Volunteers

Written by Molly Talbert | on April 27, 2016 at 9:00 AM | 5 minute read

Member volunteering is important for obvious reasons -- it helps our organizations and saves money.

But remember how members can benefit, too: Volunteering keeps members engaged, happier and more likely to stay involved with your organization -- or tell peers to join.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Member Engagement, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe