<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Member Engagement

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Written by Julie Dietz on August 30, 2016 at 8:30 AM

What's the point of joining an association if you don't participate? If members don't use your members-only benefits they won't see the value in them. If they don't interact with other members, they won't network. And if they don't volunteer, they won't help further your mission. There will be no reason for them to renew and continue paying dues year after year.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Engagement

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Engagement

What Is an Online Community?

Written by Hunter Montgomery | on August 18, 2016 at 8:30 AM

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expected to compete mainly on the basis of customer experience.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Member Engagement

How to Use Activity Data to Identify Your Association's Next Volunteers

Written by Julie Dietz on August 10, 2016 at 8:30 AM

$23.56 per hour.

According to nonprofit management and advocacy organization, Independent Sector, that's the estimated worth of a job.

But what job? A paralegal? A dental hygienist? A mechanic?

All those careers pay close to $23/hr, but none are the job that I'm referring to.

What's your guess?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Associations, Member Engagement

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Associations, Member Engagement

The 5 Most Common Mistakes of Association Onboarding Programs

Written by Christina Green | on July 18, 2016 at 8:30 AM

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience, Member Engagement

How to Make Association Committee Members Happier and More Productive

Written by Christina Green | on July 11, 2016 at 8:30 AM

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There's the company in Seattle that raised its minimum wage to $70,000, there's WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees' salaries, which are based on work and abilities (the more able the employee, the higher the pay).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Volunteer Management, Associations, Member Engagement

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement

3 Types of Association Members and How to Engage Them

Written by Christina Green | on July 1, 2016 at 8:30 AM

Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Engagement

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe