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Member Engagement Posts

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Written by Julie Dietz on June 27, 2017 at 8:30 AM | 4 minute read

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all.

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention.  Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

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Topics: Communications, Marketing, Associations, Member Engagement, Marketing Automation, Online Community

How Switching to a Private Online Community Helped the Association of Professional Dog Trainers (APDT) Double Community Engagement

Written by Molly Talbert | on June 13, 2017 at 10:35 AM | 3 minute read

 

The Association of Professional Dog Trainers (APDT) once served its members with a Yahoo Group, but only a few hundred members signed up to participate on the platform. Something wasn’t right. APDT needed to find a way to broaden their reach, connecting more members to each other and to the organization.

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Topics: Member Communities, Associations, Member Engagement, Online Community

3 Features to Look for in an Online Community App [Research]

Written by Julie Dietz on June 8, 2017 at 8:30 AM | 4 minute read

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design?

Responsive design is essential for any website (don’t buy a website theme or work with an agency that doesn’t support it) but you should also consider that 90 percent of time spent on mobile is spent in apps. So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go.

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Topics: Communications, Online Community Software, Member Engagement, Online Community

Online Community Platform vs AMS Add-On: What Software Does Your Association Need?

Written by Andy Steggles | on June 6, 2017 at 8:30 AM | 4 minute read

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. It makes sense, then, that more and more associations are considering, or expanding, their online community plans.

With this rise in interest comes an increase in online community software options. Companies that previously focused on database work, such as association management software (AMS) providers, now offer community modules as an add-on to their main product.

But are add-on options right for your association? It’s certainly convenient to nestle your community within the AMS you’re already familiar with. But will it achieve the same results as a dedicated community platform?

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Topics: Member Communities, Associations, Online Community Software, Member Engagement, Online Community

Why Everyone Needs to Be a Community Manager

Written by Julie Dietz on May 25, 2017 at 8:30 AM | 7 minute read

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore, CEO and Founder of Marketing Nutz

As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where  members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.

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Topics: Communications, Online Community Management, Member Engagement, Online Community

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Communications, Online Community Management, Member Engagement, Online Community

How to Increase Participation in Your Online Community Using Social Psychology

Written by Julie Dietz on March 14, 2017 at 8:30 AM | 6 minute read

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. I gave in and started studying. A few months later, my new HTML skills led to a raise. Eventually, they even landed me a better job.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

3 Ways to Engage More Association Members in Your Online Community

Written by Christina Green | on January 11, 2017 at 8:30 AM | 6 minute read

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you've seen both the vase and the faces, you can't "un-see" either one. You can never go back to seeing a single image.

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Topics: Member Retention, Member Engagement, Online Community

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM | 4 minute read

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement, Online Community

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Written by Julie Dietz on November 28, 2016 at 8:30 AM | 5 minute read

"There is no reason anyone would want a computer in their home."

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

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