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Member Engagement Posts

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Communications, Online Community Management, Member Engagement, Online Community

How to Increase Participation in Your Online Community Using Social Psychology

Written by Julie Dietz on March 14, 2017 at 8:30 AM | 6 minute read

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. I gave in and started studying. A few months later, my new HTML skills led to a raise. Eventually, they even landed me a better job.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

3 Ways to Engage More Association Members in Your Online Community

Written by Christina Green | on January 11, 2017 at 8:30 AM | 6 minute read

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you've seen both the vase and the faces, you can't "un-see" either one. You can never go back to seeing a single image.

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Topics: Member Retention, Member Engagement, Online Community

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM | 4 minute read

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement, Online Community

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Written by Julie Dietz on November 28, 2016 at 8:30 AM | 5 minute read

"There is no reason anyone would want a computer in their home."

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

Use Triggers to Drive Action and Shape Behavior

Written by Molly Talbert | on November 3, 2016 at 8:30 AM | 4 minute read

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO-inducing platform.

So how can you get your community members to do what you want?

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Topics: Online Community Management, Member Engagement, Online Community

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Written by Julie Dietz on October 24, 2016 at 8:30 AM | 4 minute read

"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers."

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Topics: Member Engagement, Marketing Automation, Online Community

How to Address the 6 Biggest Engagement Problems in Your Association

Written by Christina Green | on September 12, 2016 at 8:30 AM | 7 minute read

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend's birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Topics: Associations, Member Engagement, Online Community

How to Develop a Long-Term Member Engagement Strategy

Written by Julie Dietz on September 8, 2016 at 8:30 AM | 7 minute read

"Change is the law of life. And those who look only to the past or present are certain to miss the future." - John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we've all grown increasingly used to change shifting our lives, jobs, and companies. If you're like me, there are times when you even embrace change instead of fighting it.

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Topics: Member Engagement, Marketing Automation, Online Community

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Written by Julie Dietz on September 7, 2016 at 8:30 AM | 7 minute read

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year's resolutions where I went several times, had a decent experience, then forgot all about it.

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Topics: Online Community Management, Member Engagement, Online Community

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