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Member Engagement Posts

5 Ways That Online Communities Keep Donors Engaged [fundraising tips]

Written by Joshua Paul | on July 20, 2011 at 10:22 AM | 2 minute read

The internet has significantly democratized fundraising over the past 5 years. Barrack Obama's 2008 campaign raised an astonishing $337 million from individuals making small donations (under $200). According to the Urban Institute's 2010 Nonprofit Fundraising Survey report, individual giving is the largest single source of contributions for nonprofit organizations. This change raises the following question about the donor experience and online relationship building:

How many of you have received an online solicitation from an organization that you are familiar with, made a donation, and then never heard from the organization again, until it was time to ask for another donation?

Are You Leaving Donors Blowing In the Wind?

While the internet has also made it easier to give, it has also made it easy for organizations to receive donations without having to nurture and engage their donors to build a relationship with them. Many nonprofits, universities, and associations are turning to online community technology to stay connected to donors before and after they give. Here are five ways that your organization can use a private online community to keep important donors engaged.

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Topics: Member Engagement, Online Community

How Important is Technology in Member Engagement?

Written by Joshua Paul | on July 15, 2011 at 8:30 AM | 1 minute read

Most associations that I speak with would like to be able to pick up the phone and check in with each member, set up personal office visits, or send hand-written thank you notes to each member come renewal time. That is the nature of membership organizations. It is all about people. However, the conversation quickly turns to how to scale your member engagement. How can you keep thousands of members engaged in your organization, up to date on issues you are advocating for, and talking to one another?

Technology in Member Engagement is Still Fuzz for Most Associations

Though online community building in the association world has been around for almost a decade, the steps for making it work for an association are a lot less clear than it is for one-to-one member engagement. At a recent ASAE event on delivering "Love Bombs" to your members, 80% of the discussion covered ways to improve one-on-one member engagement. When the question of how to keep to thousands, or tens of thousands, of member engaged was raised, the room grew much quieter.

The reasons that the membership professionals, which I spoke with after the event, gave for the handwringing over mass member engagement ranged from the difficulty many associations have collecting and analyzing online member engagement metrics to the need for more case studies on member engagement's impact on organizational objectives.

While the answer is unique to each organization, it probably includes a combination of personal attention, online engagement, email communication, and face-to-face interaction. That brings us to this month's poll in the Member Engagement Group on LinkedIn.

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Topics: Member Engagement, Online Community

Enterprise Social Technology and the Importance of Flexibility

Written by Joshua Paul | on June 24, 2011 at 8:30 AM | 1 minute read

Online Communities Bring Together Customers, Partners, Employees, Prospects, and Fans

As I reflect on the ideas that came out of this week's Enterprise 2.0 Conference in Boston, I can't help but be reminded that the beauty of business social software is that it is rarely designed with a "one size fits all' approach. Software providers that walk in on day one and tell a business how it has to change it order to get results from their software rarely make it.

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Topics: Member Engagement, Online Community

How Online Community Platforms Keep Conferences Alive

Written by Joshua Paul | on May 5, 2011 at 8:30 AM | 4 minute read

Are Organizations Without an Online  Community Platform Missing Big Opportunities When They Hold a Conference?

How do meeting planners, marketers, and association executives measure conference success - revenue, registrations, attendance? What about long-term member or customer engagement? Is your conference still successful if the thought-leadership, idea sharing, and conversations tapered off a few days after the conference and disappear almost completely after a week?

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Topics: Member Engagement, Online Community

3 Trends to Watch in Online Member Engagement

Written by Joshua Paul | on April 25, 2011 at 12:17 PM | 2 minute read

This week is ASAE's 2011 Marketing, Membership, and Communications Conference. This event aims to help association professionals learn the tools and techniques to increase the perceived relevance of their organizations and keep members engaged over time.

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Topics: Member Engagement, Online Community

5 Ways Associations Can Engage New Members in Their Online Community

Written by Joshua Paul | on April 12, 2011 at 11:50 AM | 3 minute read

I recently attended an ASAE Idea Swap where the topic was onboarding new members. It was a great discussion facilitated by Susanne Connors Bowman from The Haefer Group and a lot of innovative ideas were shared.

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Topics: Member Engagement, Online Community

How to Engage Members Using Your Member Database

Written by Joshua Paul | on February 24, 2011 at 8:30 AM | 2 minute read

This was the second slide in a presentation led by DelCor and designDATA during last year's ASAE annual meeting entitled, "Selecting an AMS/CRM - Audience Shootout for Medium to Large Associations". While later in the presentation, they laid out why this is not the case, it was an acknowledgement that large and mid-sized associations want more from their member database software.

In the session, the expert panel of association executives also confirmed that larger associations don't want association management systems that can run every aspect of their organization. They recognize that this leads to one company doing a lot of things fairly instead of doing a few things really well. More often than not, larger associations are looking to integrate best-of-breed systems in each area with their member database.

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Topics: Member Engagement, Online Community

10 Ways to Engage Members In Your Online Community

Written by Paul Schneider on December 2, 2010 at 1:25 PM | 2 minute read

Well now I can say I am a published author, kind of. My article 10 Ways to Engage Members in Your Online Community for ASAE Associations Now made it into the December 2010 edition. Good stuff! Here it is:

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Topics: Member Engagement, Online Community

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