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Member Engagement Posts

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Written by Elizabeth Bell on December 11, 2018 at 1:00 PM | 13 minute read

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them).

This week, Lindsay, Will, Annie, and Emily are back to share their answers to 25 questions on topics like increasing engagement, finding an expert for your Q&A session, and encouraging lurkers to participate.

Sound like fun? Let’s go!

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Topics: Online Community, Online Community Management, User Group Management, Member Engagement, Customer Engagement, Engagement

What Burning Man's 10 Principles Can Teach You About Building Community

Written by Gabrielle Wathen on November 29, 2018 at 8:55 AM | 26 minute read

 

Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one.  

A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that. The largest Leave No Trace (LNT) event in the world? You betcha. A new trend? Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35).

The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of.

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. But I won’t lie – it’s incredibly daunting to write about. I don’t know a single soul who can confidently capture its essence with mere words, because it’s very much a “you had to be there” kind of place to understand. Alas, as your resident ‘Burner,’ I vow to do my best.

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Topics: Online Community, Member Experience, Member Engagement

Sometimes People Just Need to be Invited [Case Study]

Written by Elizabeth Bell on November 15, 2018 at 7:55 AM | 4 minute read

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

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Topics: Member Engagement, Member Retention, Associations, Online Community, Online Community Software, Engagement

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Written by Elizabeth Bell on November 13, 2018 at 7:45 AM | 6 minute read

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week. Both women, experts in their fields – Jackie in customer loyalty, and Kim in workplace trends – shared insights we can apply to our workplace, in our families, and with our members and customers.

We wanted to recap both speeches, for those of you who couldn’t make it or missed the live stream, and for those of us who were there and don’t want to forget a minute from the keynotes!

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Topics: Super Forum, Member Engagement, Customer Engagement, Millennials

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Written by Elizabeth Bell on October 23, 2018 at 8:30 AM | 14 minute read

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership.  

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Topics: Marketing Automation, Member Retention, Marketing, Associations, Member Engagement

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Written by Caitlin Struhs | on October 16, 2018 at 8:14 AM | 8 minute read

Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). 

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Topics: Engagement, Member Engagement, Online Community, Online Community Management

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Written by Gabrielle Wathen on October 8, 2018 at 8:00 AM | 4 minute read

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us –  there’s a module for that.

Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.

Even trickier is this often overlooked fact: what’s our community for in the first place?

There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.

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Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Written by Elizabeth Bell on September 25, 2018 at 1:05 PM | 4 minute read

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities.

“We watched them over the years. After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.

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Topics: Associations, Online Community, Member Engagement

Proof You Can Design a Giveaway that Supports Community Growth

Written by Courtney Howell on September 13, 2018 at 7:59 AM | 5 minute read

The research is undeniable—gamification increases participation and engagement across practically any digital platform. On the users’ side of things, online giveaways are one of the easiest to join forms of gamification because the steps are simple: 1) Complete task. 2) Get reward. As a community manager, however, you want to design a giveaway that will actually support your community’s growth in the long run by enticing your members to invest more than the bare minimum.

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Topics: Online Community, Member Engagement, Engagement, Online Community Management

Create the 3 Most Common Automated Campaigns in No Time

Written by Shayna McGroggan | on September 6, 2018 at 8:00 AM | 5 minute read

People seem to love trilogies, trios—really, anything in threes.

You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

We recently released the 2018 State of Marketing Automation: Association Benchmark Report, which reported the three most popular automated campaigns for associations:

  • New member onboarding
  • Membership renewals
  • Event promotion
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Topics: Integration, Marketing Automation, Online Community, Member Engagement, Associations

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