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Member Communities Posts

10 Questions to Ask Members Before Launching an Online Community

Written by Paul Schneider on March 29, 2011 at 10:41 AM | 3 minute read

What Can Your Online Member Engagement Strategy Learn from a Jury Trial?

I was recently selected for jury duty. It was for a civil case where a man went into a bar, drank too much, and hit a lady after leaving in his car. No one was killed, but the lady was hurt in the car. I was not chosen to sit on the jury, but I did make it all the way through the jury selection process.

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Topics: Member Communities, Online Community

4 Membership Marketing Tips From 'The Social Network'

Written by Joshua Paul | on March 1, 2011 at 10:55 AM | 3 minute read

While the push to increase non-dues revenue continues, membership dues are the life blood of most associations and user groups. Membership marketing plays a critical role in keeping that blood pumping.

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Topics: Member Communities, Online Community, Marketing Automation

3 Decisions That Can Make or Break Your Online Community

Written by Joshua Paul | on February 21, 2011 at 12:07 PM | 1 minute read

Responding to Maggie McGary's online community post on SocialFishing got me thinking about the foundation that associations and other membership organizations need in order to launch and maintain a successful online member community.

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Topics: Member Communities, Online Community

Why Women Prefer Online Communities to Social Networking Sites

Written by Joshua Paul | on February 17, 2011 at 10:30 AM | 2 minute read

Only recently have organizations begun to optimize how they use public social networking websites and online communities to fit their member's online preferences.

Both online communities, where the data is owned by the organization proving the community, and public social networks, like Facebook and LinkedIn where the data is owned by the social networking site, have a role in member engagement. Simply tailoring your member engagement strategy to the way different segments operate online (i.e. men vs. women or new members vs. longtime members) can significantly help your organization engage, mobilize, and retain members.

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Topics: Associations, Member Communities, Member Experience, Online Community

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