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Posts about Member Communities

Private Member Communities: Your Running Shoes in the Race for Relevance

Written by Joshua Paul | on May 12, 2011 at 10:12 AM

Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I'd say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.

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Topics: Member Communities, Associations, Member Experience

Why Private Social Networks for Associations Aren't About Networking

Written by Joshua Paul | on April 21, 2011 at 10:10 AM

Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that "someday your members will participate" which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.

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Topics: Engagement, Social Media, Member Communities, Associations

Are Free Membership Models the Future for Associations? - Part 2

Written by Joshua Paul | on April 14, 2011 at 8:30 AM

This is the second part of our article on free membership models being explored by many associations. You can read the first part in this series to understand why a membership organizations are thinking about eliminating dues, common concerns about moving to a free membership model, and which types of organizations are most successful in making this kind of shift.

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Topics: Member Communities, Associations

Are Free Membership Models the Future for Associations? - Part 1

Written by Joshua Paul | on March 31, 2011 at 8:30 AM

This post builds on, and responds to, the recent discussions about one of the major trends steamrolling toward associations and other membership organizations in the next 5 years.

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Topics: Member Communities, Associations

10 Questions to Ask Members Before Launching an Online Community

Written by Paul Schneider on March 29, 2011 at 10:41 AM

What Can Your Online Member Engagement Strategy Learn from a Jury Trial?

I was recently selected for jury duty. It was for a civil case where a man went into a bar, drank too much, and hit a lady after leaving in his car. No one was killed, but the lady was hurt in the car. I was not chosen to sit on the jury, but I did make it all the way through the jury selection process.

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Topics: Member Communities

4 Membership Marketing Tips From 'The Social Network'

Written by Joshua Paul | on March 1, 2011 at 10:55 AM

While the push to increase non-dues revenue continues, membership dues are the life blood of most associations and user groups. Membership marketing plays a critical role in keeping that blood pumping.

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Topics: Member Communities

3 Decisions That Can Make or Break Your Online Community

Written by Joshua Paul | on February 21, 2011 at 12:07 PM

Responding to Maggie McGary's online community post on SocialFishing got me thinking about the foundation that associations and other membership organizations need in order to launch and maintain a successful online member community.

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Topics: Member Communities

Why Women Prefer Online Communities to Social Networking Sites

Written by Joshua Paul | on February 17, 2011 at 10:30 AM

Only recently have organizations begun to optimize how they use public social networking websites and online communities to fit their member's online preferences.

Both online communities, where the data is owned by the organization proving the community, and public social networks, like Facebook and LinkedIn where the data is owned by the social networking site, have a role in member engagement. Simply tailoring your member engagement strategy to the way different segments operate online (i.e. men vs. women or new members vs. longtime members) can significantly help your organization engage, mobilize, and retain members.

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Topics: Member Communities, Associations, Member Experience

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