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Member Communities Posts

5 Reasons to Take the State of Association Online Communities Survey

Written by Joshua Paul | on February 21, 2012 at 9:53 AM | 2 minute read

At the average association, a private social network keeps less than 10% of the members engaged and associations are only engaging slightly more than 10% of the membership using large public social networks.

These less-than-inspiring figures, released by association consulting firm Marketing General toward the end of 2011, highlight a wide discrepancy between how associations use and manage their online communities.

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Topics: Member Communities, Online Community

5 Social Media Tips for Association Communications Professionals

Written by Joshua Paul | on November 9, 2011 at 11:47 AM | 3 minute read

This is a guest post by Sheri L. Singer, president of Singer Communications, a PR, marketing and communications firm specializing in the nonprofit community.

As a communicator working in the association, nonprofit or foundation arena, when it comes to social media, you may identify with one or more of the following categories:

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Topics: Member Communities, Marketing Automation, Online Community

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM | 2 minute read

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

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Topics: Member Communities, Associations, Member Retention, Online Community

5 New Online Community Statistics for Association Executives [data]

Written by Joshua Paul | on September 27, 2011 at 8:45 AM | 3 minute read

Recently, the Pew Research Center's Internet & American Life Project released its latest report covering online community. Here are the slides and member engagement takeaways from their study:

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Topics: Member Communities, Online Community

The Real Reason Virtual Communities Matter to Nonprofits

Written by Joshua Paul | on May 24, 2011 at 9:30 AM | 2 minute read

Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.

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Topics: Member Communities, Nonprofits and Charities, Online Community

12 Ways Private Online Communities Make Associations More Successful

Written by Paul Schneider on May 18, 2011 at 4:08 PM | 4 minute read

Many times we write about some of the more advanced features and practices around managing a private online community. However, many membership-based organizations are still in the investigation stage of how an online member community can help them tackle the major challenges facing associations today.

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Topics: Member Communities, Online Community

Private Member Communities: Your Running Shoes in the Race for Relevance

Written by Joshua Paul | on May 12, 2011 at 10:12 AM | 4 minute read

Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I'd say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.

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Topics: Member Communities, Associations, Member Experience, Online Community

Why Private Social Networks for Associations Aren't About Networking

Written by Joshua Paul | on April 21, 2011 at 10:10 AM | 4 minute read

Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that "someday your members will participate" which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.

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Topics: Engagement, Social Media, Member Communities, Associations, Online Community

Are Free Membership Models the Future for Associations? - Part 2

Written by Joshua Paul | on April 14, 2011 at 8:30 AM | 2 minute read

This is the second part of our article on free membership models being explored by many associations. You can read the first part in this series to understand why a membership organizations are thinking about eliminating dues, common concerns about moving to a free membership model, and which types of organizations are most successful in making this kind of shift.

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Topics: Member Communities, Associations, Marketing Automation, Online Community

Are Free Membership Models the Future for Associations? - Part 1

Written by Joshua Paul | on March 31, 2011 at 8:30 AM | 4 minute read

This post builds on, and responds to, the recent discussions about one of the major trends steamrolling toward associations and other membership organizations in the next 5 years.

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Topics: Member Communities, Associations, Marketing Automation, Online Community

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