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Member Communities Posts

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

Written by Joshua Paul | on July 31, 2014 at 8:30 AM | 5 minute read

When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.

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Topics: Customer Communities, Member Communities, Online Community

Where Do Associations Get the Most ROI from Private Online Communities?

Written by Joshua Paul | on April 30, 2014 at 1:35 PM | 5 minute read

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry.

Without engaged members, your association has more difficulty efficiently serving its mission. In a way, your members define you. Members' interests, participation, and support (in the form of time and revenue) make what your association does possible. The degree to which members are engaged affects everything from legislative wins to event attendance to member retention rates.

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Topics: Member Communities, Associations, Online Community

Creating an Association Online Community that Members Will Use

Written by Joshua Paul | on September 16, 2013 at 8:30 AM | 4 minute read

At a recent conference for association executives, I overhead the following conversation between two colleagues:

"We're planning an online community for our members"

"Then, we're going to need to have a social media strategy expert on staff."

"Why?"

"The people who manage our member benefits and keep our community engaged today couldn't possibly do it online". Never mind, I realize how silly that sounds when I say it out loud."

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Topics: Member Communities, Associations, Online Community Software, Online Community

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM | 2 minute read

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Associations, Member Engagement, Online Community

Should Online Communities Be Open or Closed? It Depends.

Written by Andy Steggles | on May 9, 2013 at 9:30 AM | 2 minute read

An ongoing discussion I have with Higher Logic clients and see featured frequently on ASAE Collaborate is whether a private online community should be open to anyone or limited to members only.

Friend and client Roy Snell from the Society of Corporate Compliance and Ethics (SCCE) makes a case for open community in a recent issue of Associations Now. He argues that "closing social media is like tying a horse to the front of your car and pulling it around," and that the more people participating in an org's online community, the better. He claims that in order to be competitive with public social networking platforms, an organization must have an open community, because if other, larger communities exist for the profession your organization represents, your members will congregate there and your community will become irrelevant.

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Topics: Online Community Management, Member Communities, Associations, Online Community

How Many Subscribers to Achieve Success in an Online Community?

Written by Andy Steggles | on April 3, 2013 at 10:00 AM | 5 minute read

Private online communities are a frequent topic of conversation on the American Society of Association Executives' (ASAE) private online community (disclosure: ASAE is a Higher Logic client).

Recently, an ASAE member posed the following question on ASAE Collaborate: "How many members does it take to have a successful Community of Practice (CoP)?"

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Topics: Online Community Management, Engagement, Member Communities, User Group Communities, Online Community

Why Virtual Memberships Matter to Associations [Private Social Networking Tips]

Written by Joshua Paul | on September 5, 2012 at 11:35 AM | 5 minute read

Associations have a reoccurring nightmare.

In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry on national television.

There is a myth in this country. The myth is that most associations represent an entire industry.

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Topics: Member Communities, Associations, Online Community

Beware of the Private Social Networking Checkbox

Written by Joshua Paul | on March 16, 2012 at 8:30 AM | 3 minute read

Having a private online community does not, by itself, breed successful customer or member engagement. Many associations and companies are finding that out the hard way.

An often overlooked success factor is how the organization uses and positions their private social network in their overall customer or membership management strategy. Here are three common approaches.

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Topics: Customer Communities, Member Communities, Online Community Software, Online Community

5 Reasons to Take the State of Association Online Communities Survey

Written by Joshua Paul | on February 21, 2012 at 9:53 AM | 2 minute read

At the average association, a private social network keeps less than 10% of the members engaged and associations are only engaging slightly more than 10% of the membership using large public social networks.

These less-than-inspiring figures, released by association consulting firm Marketing General toward the end of 2011, highlight a wide discrepancy between how associations use and manage their online communities.

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Topics: Member Communities, Online Community

5 Social Media Tips for Association Communications Professionals

Written by Joshua Paul | on November 9, 2011 at 11:47 AM | 3 minute read

This is a guest post by Sheri L. Singer, president of Singer Communications, a PR, marketing and communications firm specializing in the nonprofit community.

As a communicator working in the association, nonprofit or foundation arena, when it comes to social media, you may identify with one or more of the following categories:

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Topics: Member Communities, Marketing Automation, Online Community

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