<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Posts about Member Communities

Should Online Communities Be Open or Closed? It Depends.

Written by Andy Steggles | on May 9, 2013 at 9:30 AM

An ongoing discussion I have with Higher Logic clients and see featured frequently on ASAE Collaborate is whether a private online community should be open to anyone or limited to members only.

Friend and client Roy Snell from the Society of Corporate Compliance and Ethics (SCCE) makes a case for open community in a recent issue of Associations Now. He argues that "closing social media is like tying a horse to the front of your car and pulling it around," and that the more people participating in an org's online community, the better. He claims that in order to be competitive with public social networking platforms, an organization must have an open community, because if other, larger communities exist for the profession your organization represents, your members will congregate there and your community will become irrelevant.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Member Communities, Associations

How Many Subscribers to Achieve Success in an Online Community?

Written by Andy Steggles | on April 3, 2013 at 10:00 AM

Private online communities are a frequent topic of conversation on the American Society of Association Executives' (ASAE) private online community (disclosure: ASAE is a Higher Logic client).

Recently, an ASAE member posed the following question on ASAE Collaborate: "How many members does it take to have a successful Community of Practice (CoP)?"

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Communities, User Group Communities

Why Virtual Memberships Matter to Associations [Private Social Networking Tips]

Written by Joshua Paul | on September 5, 2012 at 11:35 AM

Associations have a reoccurring nightmare.

In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry on national television.

There is a myth in this country. The myth is that most associations represent an entire industry.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations

Beware of the Private Social Networking Checkbox

Written by Joshua Paul | on March 16, 2012 at 8:30 AM

Having a private online community does not, by itself, breed successful customer or member engagement. Many associations and companies are finding that out the hard way.

An often overlooked success factor is how the organization uses and positions their private social network in their overall customer or membership management strategy. Here are three common approaches.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Member Communities, Online Community Software

5 Reasons to Take the State of Association Online Communities Survey

Written by Joshua Paul | on February 21, 2012 at 9:53 AM

At the average association, a private social network keeps less than 10% of the members engaged and associations are only engaging slightly more than 10% of the membership using large public social networks.

These less-than-inspiring figures, released by association consulting firm Marketing General toward the end of 2011, highlight a wide discrepancy between how associations use and manage their online communities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities

5 Social Media Tips for Association Communications Professionals

Written by Joshua Paul | on November 9, 2011 at 11:47 AM

This is a guest post by Sheri L. Singer, president of Singer Communications, a PR, marketing and communications firm specializing in the nonprofit community.

As a communicator working in the association, nonprofit or foundation arena, when it comes to social media, you may identify with one or more of the following categories:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Retention

5 New Online Community Statistics for Association Executives [data]

Written by Joshua Paul | on September 27, 2011 at 8:45 AM

Recently, the Pew Research Center's Internet & American Life Project released its latest report covering online community. Here are the slides and member engagement takeaways from their study:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities

The Real Reason Virtual Communities Matter to Nonprofits

Written by Joshua Paul | on May 24, 2011 at 9:30 AM

Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Nonprofits and Charities

12 Ways Private Online Communities Make Associations More Successful

Written by Paul Schneider on May 18, 2011 at 4:08 PM

Many times we write about some of the more advanced features and practices around managing a private online community. However, many membership-based organizations are still in the investigation stage of how an online member community can help them tackle the major challenges facing associations today.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe