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Member Communities Posts

How to Make Your Trade Association's Online Community Work

Written by Andy Steggles | on September 8, 2015 at 11:00 AM | 3 minute read


Communities benefit all types of organizations—trade associations are no exception. We’re already pretty vocal about how trade associations can use private online communities to collaborate. Now that we’ve (hopefully) convinced you online communities are important in creating value, let’s talk about how to ensure success in your community.

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Topics: Member Communities, Associations, Member Engagement, Online Community

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Written by Joshua Paul | on August 27, 2015 at 9:00 AM | 6 minute read

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry's deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Higher Logic, we analyzed the data and saw connections between the report's findings and the role that private online member communities play in associations.

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Topics: Communications, Member Communities, Associations, Member Engagement, Online Community

Is Your Community Changing with the Times?

Written by Maddie Grant | on August 17, 2015 at 9:00 AM | 2 minute read

Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. We like consistency. We like things to stay the same. This is a challenge.

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Topics: Millennials, Volunteer Management, Member Communities, Associations, Online Community

8 Models for Associations to Segment Their Online Communities and Create Private Groups

Written by Katie Oakes on July 15, 2015 at 8:05 AM | 5 minute read

For many associations, creating online communities for their members is a new endeavor. On the surface, it might appear that your community members have a singular interest in your industry, organization, or issues. While that is what makes your association a community, is not enough to keep members engaged? In reality, within your member base are countless more specific interests, goals, and motivations for joining. How do you design ONE online community that makes everyone happy?

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Topics: Member Communities, Online Community

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM | 2 minute read

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Communications, Millennials, Member Communities, Associations, Online Community

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM | 2 minute read

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities, Online Community

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM | 2 minute read

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Online Community Management, Social Media, Customer Communities, Member Communities, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

Get Ready for Transparency

Written by Maddie Grant | on January 27, 2015 at 12:37 PM | 3 minute read

For decades it has been understood that information should only be shared with the people who truly "need to know" it. Part of this was driven by efficiency. It would take a significant amount of time and effort to communicate everything to everybody, particularly before the Internet, so we made careful choices about what information we shared with whom.

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Topics: Millennials, Member Communities, Associations, Marketing Automation, Online Community

5 Proven Private Online Community Strategies for Associations

Written by Joshua Paul | on October 21, 2014 at 11:03 AM | 5 minute read

Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives.

However, there is more than one way to leverage a private online community. Since every association's mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique.

How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization's overall goals. This may include:

  • improving retention
  • increasing the value of member benefits
  • keeping member engaged
  • educating the public
  • boosting advocacy toward a legislative initiative
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Topics: Member Communities, Online Community

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