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Posts about Member Communities

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM

Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Communications, Millennials, Member Communities, Associations

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Online Community Management, Social Media, Customer Communities, Member Communities

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations

Get Ready for Transparency

Written by Maddie Grant | on January 27, 2015 at 12:37 PM

For decades it has been understood that information should only be shared with the people who truly "need to know" it. Part of this was driven by efficiency. It would take a significant amount of time and effort to communicate everything to everybody, particularly before the Internet, so we made careful choices about what information we shared with whom.

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Topics: Millennials, Member Communities, Associations

5 Proven Private Online Community Strategies for Associations

Written by Joshua Paul | on October 21, 2014 at 11:03 AM

Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives.

However, there is more than one way to leverage a private online community. Since every association's mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique.

How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization's overall goals. This may include:

  • improving retention
  • increasing the value of member benefits
  • keeping member engaged
  • educating the public
  • boosting advocacy toward a legislative initiative
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Topics: Member Communities

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

Written by Joshua Paul | on July 31, 2014 at 8:30 AM

When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.

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Topics: Customer Communities, Member Communities

Where Do Associations Get the Most ROI from Private Online Communities?

Written by Joshua Paul | on April 30, 2014 at 1:35 PM

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry.

Without engaged members, your association has more difficulty efficiently serving its mission. In a way, your members define you. Members' interests, participation, and support (in the form of time and revenue) make what your association does possible. The degree to which members are engaged affects everything from legislative wins to event attendance to member retention rates.

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Topics: Member Communities, Associations

Creating an Association Online Community that Members Will Use

Written by Joshua Paul | on September 16, 2013 at 8:30 AM

At a recent conference for association executives, I overhead the following conversation between two colleagues:

"We're planning an online community for our members"

"Then, we're going to need to have a social media strategy expert on staff."

"Why?"

"The people who manage our member benefits and keep our community engaged today couldn't possibly do it online". Never mind, I realize how silly that sounds when I say it out loud."

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Topics: Member Communities, Associations, Online Community Software

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

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Topics: Member Communities, Associations, Member Engagement

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