<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Marketing Posts

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM | 2 minute read

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Customer Experience, Member Experience, Marketing Automation, Online Community

How to Find Stunning Photos and Images for Your Online Community

Written by Katie Oakes on April 7, 2015 at 8:30 AM | 6 minute read

One of the big answers you need when planning to launch an online community is, 'What kind of content do your users want to consume and how do they want to consume it?'

The how refers to the content mediums that you provide in your online community around given topics. There are several options when it comes to sharing content in private customer or member communities, including videos, blog posts, polls and photos. 

Today, we're going to look how to use photos and other visual media in your online community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Online Community

The LinkedIn Borg: Why It Doesn't Care About Your Communities

Written by Hunter Montgomery | on March 31, 2015 at 2:06 PM | 2 minute read

Recent LinkedIn announcements reveal it's interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference - it's too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests. The "value" is in the data - your data - not in the functionality of the platform. Do you care about your data, platform capabilities and feature enhancements? Then the SEO and inbound traffic from your community should be yours. 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Social Media, B2B Communities, Online Community

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM | 2 minute read

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Millennials, Marketing, Member Communities, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM | 3 minute read

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Social Media

7 Reasons That an Online Community Site is the Ultimate SEO Hack

Written by Joshua Paul | on November 11, 2014 at 9:15 AM | 4 minute read

This post was contributed by Tom Schwab of Inbound for eCommerce.

Too often it seems like every new SEO trick becomes the thing that Google punishes on the next algorithm update. While you can argue on the existence of negative SEO, there is no debate that having more user generated content on your site is good for SEO.

After talking with the community managers at companies like King Arthur Flour and Sephora at the IRCE conference earlier this year, we beta tested our own online community site for our direct-to-patient, B2C ecommerce site. The engagement results were promising, but what really spurred us on was the analytics we saw. We knew the search engines saw them too and would reward us.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Online Community

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM | 3 minute read

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Marketing, Social Media, Marketing Automation, Online Community

Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM | 2 minute read

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Associations, Online Community

Four Essential Steps to Prepare Your Organization for Content Creation

Written by Marcus Sheridan on August 7, 2014 at 10:00 AM | 4 minute read

Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Marketing, Marketing Automation, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe