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Marketing Posts

The Secret to Marketing Your Community: Show, Don't Tell

Written by Lindsay Starke | on October 19, 2015 at 9:00 AM | 3 minute read

Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor. This is relatively common in community manager land, I’ve found—so hello to all of my fellow failed novelists out there!

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Topics: Online Community Management, Engagement, Marketing, Online Community

A Picture is Worth a Thousand Words (and Dollars)

Written by Lauren Wolfe | on October 13, 2015 at 2:00 PM | 3 minute read

A picture is worth a thousand words. No doubt you’ve heard the phrase before, but have you given it much thought? Not all images are created equal. The right image should capture attention, inform and even persuade. The right image should communicate your message even before the words do. The selection of the right image is crucial – it should convey a feeling, add to the message and be unique. Sometimes that’s a lot to ask for.  

Where do the pictures (images, artwork and photographs) come from that are used on your community site?

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Topics: Marketing, Marketing Automation, Online Community

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM | 3 minute read


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Online Community Management, Engagement, Marketing, Social Media, Online Community

Let Your Community's Best Members Find Your Next Members

Written by Molly Talbert | on September 2, 2015 at 10:30 AM | 3 minute read

Growing community should be one of the most important tasks of an organization, but it can certainly be a challenge. Don’t feel like you have to carry that burden alone. One of the best ways to grow your community is to let your members unknowingly do the heavy lifting – there are no better advocates than members, even if they don’t realize their potential. The more robust and thriving your community is, the easier and more natural their jobs (and your job) will be.

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Topics: Online Community Management, Marketing, Member Engagement, Customer Advocacy, Online Community

Your Small Organization Needs a Responsive Website

Written by Hunter Montgomery | on July 20, 2015 at 11:00 AM | 4 minute read

Small organizations may not have the means for a web team army or an employee dedicated to all things Google updates and analytics—you don’t need it to be successful. Take advantage of new Google algorithm updates to revamp your web presence.

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Topics: Marketing, Customer Experience, Marketing Automation, Online Community

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing, Marketing Automation, Online Community

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM | 2 minute read

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

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Topics: Marketing, Customer Experience, Member Experience, Marketing Automation, Online Community

How to Find Stunning Photos and Images for Your Online Community

Written by Katie Oakes on April 7, 2015 at 8:30 AM | 6 minute read

One of the big answers you need when planning to launch an online community is, 'What kind of content do your users want to consume and how do they want to consume it?'

The how refers to the content mediums that you provide in your online community around given topics. There are several options when it comes to sharing content in private customer or member communities, including videos, blog posts, polls and photos. 

Today, we're going to look how to use photos and other visual media in your online community.

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Topics: Marketing, Online Community

The LinkedIn Borg: Why It Doesn't Care About Your Communities

Written by Hunter Montgomery | on March 31, 2015 at 2:06 PM | 2 minute read

Recent LinkedIn announcements reveal it's interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference - it's too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests. The "value" is in the data - your data - not in the functionality of the platform. Do you care about your data, platform capabilities and feature enhancements? Then the SEO and inbound traffic from your community should be yours. 

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Topics: Marketing, Social Media, B2B Communities, Online Community

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM | 2 minute read

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities, Online Community

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