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Posts about Marketing

How to Improve Customer Marketing By Providing More Relevant Information

Written by Joshua Paul | on December 9, 2011 at 8:30 AM

What can consumer-facing companies, like Google, Amazon, and Netflix, teach us about marketing to our existing customers? They have all figured out that providing highly relevant information to customers keeps them customers.

In the same way that these companies have proven that various degrees of personalized information and recommendations correlate to higher levels of customer stickiness, your organization can use this customer marketing approach to increase customer retention and additional sales opportunities.

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Topics: Marketing, Customer Engagement

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