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Posts about Marketing

Design Your Online Community for the Users, Not for the Organization

Written by Maddie Grant | on March 24, 2015 at 9:42 AM

We talk a lot about how social media has changed marketing pretty drastically, and we also talk about the Millennial generation's use of social media and how much time they spend online and behind their screens. But we're missing a more important point. When you look at the bigger picture, the real game changer behind social media has been the way it has transferred power away from central institutions and towards individuals.

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Topics: Millennials, Marketing, Member Communities

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations

Busted: Top Three Myths About Communities

Written by Sarah Robinson | on February 11, 2015 at 10:21 AM

I spend a lot of time talking with organizations about communities. I listen to their challenges, their frustrations and their successes. What I've discovered is some organizations buy into some of the biggest community management myths out there. These myths then impair their ability to develop the kind of Fiercely Loyal community they know is possible. I'd like to do a little "myth busting" and perhaps share some fresh and useful approaches to these challenges.

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Topics: Online Community Management, Marketing, Social Media

7 Reasons That an Online Community Site is the Ultimate SEO Hack

Written by Joshua Paul | on November 11, 2014 at 9:15 AM

This post was contributed by Tom Schwab of Inbound for eCommerce.

Too often it seems like every new SEO trick becomes the thing that Google punishes on the next algorithm update. While you can argue on the existence of negative SEO, there is no debate that having more user generated content on your site is good for SEO.

After talking with the community managers at companies like King Arthur Flour and Sephora at the IRCE conference earlier this year, we beta tested our own online community site for our direct-to-patient, B2C ecommerce site. The engagement results were promising, but what really spurred us on was the analytics we saw. We knew the search engines saw them too and would reward us.

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Topics: Marketing

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

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Topics: Communications, Engagement, Marketing, Social Media

Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

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Topics: Online Community Management, Marketing, Associations

Four Essential Steps to Prepare Your Organization for Content Creation

Written by Marcus Sheridan on August 7, 2014 at 10:00 AM

Our Learning Series guest speaker, Marcus Sheridan, and his team at The Sales Lion, have some follow-up advice on how everyone in your organization can help develop great content marketing.

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Topics: Communications, Marketing

Six Community Spring Cleaning Tips

Written by Heather McNair on April 7, 2014 at 10:00 AM

Spring has sprung (although you wouldn't know it by frigid temperatures and snow covered lawns). For me, there are few rites of spring more satisfying than the annual clean. It is an opportunity to open the windows, let some fresh air in, and rid ourselves of those dust bunnies. Before you wrap up your spring cleaning, don't forget to spring clean your online community.

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Topics: Online Community Management, Engagement, Marketing, Social Media

Membership Department vs. Community Management Department

Written by Andy Steggles | on December 10, 2013 at 10:00 AM

Associations are starting to realize that the traditional membership department is changing rapidly and for some, the focus has moved from membership to community.

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Topics: Online Community Management, Marketing, Associations

Using Social CRM to Boost Inbound Marketing

Written by Andy Steggles | on April 25, 2013 at 9:00 AM

The second quadrant in my Elements of Social Networking model is social CRM. Gartner defines social CRM as "a business strategy that entails the extension of marketing, sales and customer service processes to include the active participation of customers or visitors to an Internet channel (Web or mobile) with the goal of fostering participation in the business process."

With the predominance of public social media use, organizations are missing out on potential valuable data and opportunities if they're not actively listening for mentions of their brand and/or competitor's brands on the social web.

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Topics: Marketing, Social Media, Customer Experience

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