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Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM | 1 minute read

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Topics: Engagement, Community Platforms & Updates, Marketing, Online Community

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM | 2 minute read

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Marketing, Engagement, Communications, Online Community, Associations

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM | 5 minute read

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Online Community Management, Marketing, Online Community

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Engagement, Marketing, Online Community Management, Online Community

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM | 5 minute read

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Topics: Member Engagement, Marketing Automation, Email Marketing, Marketing, Associations

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM | 5 minute read

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Marketing, Engagement, Online Community

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM | 5 minute read


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Social Media, Marketing, Online Community, Marketing Automation

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM | 3 minute read

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing, Online Community, Marketing Automation

Use Human Centered Design to Make Your Community More ... Well ... Human

Written by Molly Talbert | on June 23, 2016 at 8:30 AM | 4 minute read

Your community looks absolutely stunning. The colors, graphics and font all work perfectly with each other. Everyone compliments you.

But there’s one big problem.

No one can figure out how to use it.

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Topics: Online Community Management, Marketing, Member Experience, Online Community

What Makes Lyft Different

Written by Molly Talbert | on May 25, 2016 at 9:00 AM | 6 minute read

The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).

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Topics: Engagement, Marketing, Online Community

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