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Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Online Community Management, Engagement, Marketing, Online Community

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM | 5 minute read

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Topics: Marketing, Associations, Member Engagement, Email Marketing, Marketing Automation

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM | 5 minute read

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing, Online Community

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM | 5 minute read


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Marketing, Social Media, Marketing Automation, Online Community

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM | 3 minute read

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing, Marketing Automation, Online Community

Use Human Centered Design to Make Your Community More ... Well ... Human

Written by Molly Talbert | on June 23, 2016 at 8:30 AM | 4 minute read

Your community looks absolutely stunning. The colors, graphics and font all work perfectly with each other. Everyone compliments you.

But there’s one big problem.

No one can figure out how to use it.

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Topics: Online Community Management, Marketing, Member Experience, Online Community

What Makes Lyft Different

Written by Molly Talbert | on May 25, 2016 at 9:00 AM | 6 minute read

The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).

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Topics: Engagement, Marketing, Online Community

Four Reasons Your Marketing Team Needs Community

Written by Molly Talbert | on May 19, 2016 at 8:30 AM | 4 minute read

Could your marketing department benefit from your organization’s community?

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

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Topics: Communications, Marketing, Marketing Automation, Online Community

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM | 5 minute read

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

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Topics: Communications, Engagement, Marketing, Online Community

Five Killer Graphic Design Tools for Community Managers

Written by Lauren Wolfe | on April 28, 2016 at 9:00 AM | 4 minute read

Awesome content is everywhere in your community site, but how do you get people to notice it? More importantly, how do you get them to engage with it?

If you ask me, I always start with great graphic design (and not just because I’m a Creative Director). Online content and content marketing is so much more than just text on a page. Great graphic design supports great content and in turn fuels great activity. You need creative, eye-catching visuals if you want people to stay, invest and participate. Design is not the only answer, but it’s a solid place to start (okay, maybe it is because I’m a Creative Director).

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Topics: Online Community Management, Marketing, Online Community

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